External Forms

Forms used by GE’s business partners, customers, and other external audiences must be functional and present information in a logical order.

Sections filled out by GE personnel must be clearly delineated from sections requiring external attention or response.

The form below uses several graphic devices to separate and highlight information:

•A 10 percent black screen isolates a set of responses to be completed internally.

•Laser Red highlights important mailing and billing instructions for suppliers.

•Type reversed out of a horizontal bar draws attention to important shipping instructions.

•The left margin, increased to 5 picas, accommodates three-hole punching or other binding methods.

For three-hole punch, use a 5-pica margin.

To differentiate and emphasize items in checks, use the following specifications for typography and graphic devices.

These specifications are shown in the examples on the following pages.

General

In all checks, the following elements should be consistent:

•the size of the signature Monogram

•the size and specifications for all typography

•the weights (thicknesses) of rules

•the position of typography in relation to rules

The following elements may vary:

•the amount of space between horizontal rules

•the number and position of vertical rules and the corresponding columns of information

•the information that is emphasized with bold type (Univers 67), bold rules (1 l⁄2 - point), or bars

Use a measurement system based on the method by which the check will be filled out:

•For checks filled out by typewriters or computers, use multiples of 1 unit of vertical typewriter spacing (1⁄6 inch).

•For checks only filled out by hand, use multiples of l⁄4 or l⁄3 inch.

Note: Computer printout positions are not easy to change. When redesigning a computer check, take into account established printout positions.

Address block

8 pt

Graphic Signature & Address Block

As shown in the example above, in the upper-left corner of each check,

• place a 44 - point signature Monogram, typeset in

GE Logo Font, maintaining the following minimum margins:

-above the signature Monogram, 1⁄4 the diameter of the Monogram

-at the left side, 1⁄8 inch

•place a l⁄2 - point Laser Line below the signature Monogram:

-Leave a space equal to l⁄4 the diameter of the Monogram between the Laser Line and the Monogram.

-If desired, bleed the Laser Line left.

-Extend the Laser Line at least to the end of and preferably beyond the longest line in the address block.

Set the address block in 8/8 - point Univers 48, flush left with the signature Monogram. Place the baseline of the first line of the address block 8 points below the Laser Line.

Notes

•If a communicative name is used, see the specifications for business forms on page 08.

•Envelopes with windows for return addresses may require that the graphic signature be reduced to fit. (Do not reduce the signature Monogram to less than a 3⁄16 - inch diameter.)

continued

Rule Weights

•To structure information, use l⁄2 - point horizontal and vertical rules

•For emphasis, use heavier 11⁄2 - point rules.

Horizontal & Vertical Spacing

•Space horizontal rules according to the appropriate measurement system, described in the general specifications on the previous page.

•Use vertical rules to divide columns of information:

-Size the column width to accommodate the requested information. (Note: Using this method, if column widths are similar in size, make them the same.)

-Do not use vertical rules at the far left or right edges of a check.

-Connect the bottom of each vertical rule to a horizontal rule. Do not connect the tops

of vertical rules to horizontal rules; instead, align the top of each vertical rule with the top of the capital letter in the first line of the typography.

Use l⁄6 - inch horizontal bars for additional structure and emphasis. Reverse any typography from these bars, placing it 3 points from the left edge of the bar.

Typography & Text Placement

Use only Univers Condensed in checks.

•For general information, use 8/8 - point Univers 47.

•For emphasis, use 8/8 - point Univers 67.

•To deemphasize information, use 6/6 - point Univers 47.

•For the monetary symbol (for example, $ or £), use 16 - point Univers 67, placed flush left 3 points above the horizontal rule for the check amount.

Place the baseline of check typography 8 points below or 3 points above a horizontal rule.

Place check typography 3 points to the right of a vertical rule and end the top of the vertical rule at the top of the capital letter.

Whenever possible, align typography with other typography and layout elements.

Margins

When possible, maintain the following minimum margins:

•above the signature Monogram, 1⁄4 the diameter of the Monogram

•at the sides and bottom of the check, 1⁄8 inch

Security Pattern

To ensure confidentiality, use an envelope security pattern consisting of a field of repeated GEs, typeset in Univers 68. Reproduce the pattern in positive or negative form on the inside or outside of envelopes used for checks.

Dynamic Monogram

Use the Dynamic Monogram in the background of checks according to the standards and guidelines in document 134, Dynamic Monogram.

Colors

•For the primary color on all checks, use black.

•To highlight important information (such as the imprinted serial number), use Laser Red.

•To differentiate or emphasize areas, use a 10 percent black screen.

•In the Dynamic Monogram, use any appropriate color (Note: Normally, the letters/curlicues are reproduced lighter than the field. When opposing tone progressions are used, it is permissible for a small part of the top portion of the curlicues to be darker than the field, as shown in the examples on pages 19 and 20.)

•For the paper stock, use white. Notes:

•The Laser Line is the only element of the graphic signature that may be reproduced in red. Do not use red in the signature Monogram or any signature typography.

•To maintain distinction in the Laser Line, do not use Laser Red in other fine lines.

Pay

To the order of:

SPECIMEN

$

Disbursement account

The Laser Line may bleed left, but begin and end all other horizontal rules at the margins.

The envelope security pattern may be used on the inside

or outside of the envelope. When using the pattern on

the outside, keep the area behind the graphic signature clear.

GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE GE