- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Newsletters |
251.01 |
Contents |
|
Grids |
251.02 |
Mastheads |
251.04 |
Page Layouts |
251.06 |
Headlines & Subheads |
251.07 |
Text |
251.08 |
Back Pages |
251.09 |
Typewritten Newsletters |
251.10 |
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Grids |
251.02 |
A grid, the underlying structure used to organize |
When designing a newsletter, use the same grid |
graphic and typographic elements in a layout, |
for the cover and the inside pages. A single grid |
establishes order and consistency in the placement |
helps unify and strengthen the overall appearance |
of photographs, illustrations, text, headlines, |
of the newsletter, even though the content of each |
captions, folios, and any other element in a layout. |
page is different. |
|
continued |
|
|
HQnews / April 11,1988 3 |
HQ to link with live videoconference |
during |
|
Professional Secretaries Week |
|
|
On Wednesday, April 27, GE Bridgeport and Fairfield will |
|
Lazarv, New York chapter president of PSI and secretary |
link with the First Secretaries Briefing – a videoconference |
|
who has parlayed her skills and experience into an exciting |
for secretaries to be broadcast live by satellite to some |
|
career as a consultant, trainer and writer; and Jaine Carter, |
20,000 viewer/participants across the country. The video- |
|
a popular consultant, author and speaker whose lively style |
conference has been designed to coincide with Professional |
|
and highly regarded skills have helped her bring thousands |
Secretaries Week, April 25 - 29, by the organization that |
|
of people to greater levels of competency in organizations |
started the annual recognition in 1952, and it will be part of |
|
throughout the country. |
special activities conducted here during the week by Head- |
|
“Employee Relations’ original plan was to have a commit- |
quarters and Bridgeport Employees Relations. |
|
tee of secretaries decide what event they’d like,” says Con- |
Headquarters secretaries are being invited to view the |
|
nie Arrington, manager-Salaried Relations. “However, |
videoconference in the auditorium from 2:45 p.m. to |
|
before the committee had been organized, the opportunity |
approximately 5 p.m. on April 27. A special wine-and- |
|
for GE to host the videoconference became known to us. |
cheese reception will follow in the auditorium lounge, dur- |
|
On short notice, we surveyed a group of 15 secretaries, rep- |
ing which time door prizes will be awarded. |
|
resenting various HQ components, and the idea of the |
The format for the secretaries briefing will be a panel dis- |
|
videoconference was adopted.” |
cussion of a number of key issues facing secretaries in |
|
|
today’s workplace. Through the use of toll-free telephone |
|
|
tie-ins with the videoconference, viewers will be able to |
|
|
interact directly with panelists by calling in their questions |
|
|
and comments. Among the panelists for the briefing will be |
|
|
Francis R. Barr 1987/88 president of Professional Secre- |
|
|
taries International (PSI); Amy D. Wohl, editor, publisher |
|
|
and president of Wohl Associates and one of the best- |
|
|
known consultants in the field of office automation; Betsy |
|
|
|
|
|
Step forward for the March of Dimes |
||
On Wednesday, Health & Fitness Center staff will be man- |
|
Forms for registering both walkers and sponsors will be |
ning a special sign-up booth in the cafeteria for the March |
|
available at the sign-up table, as will the “More Gifts…More |
of Dimes’ WalkAmerica at Bridgeport’s Seaside Park on |
|
Givers” forms which must accompany donations eligible for |
Sunday, April 24. Again this year, Headquarters and Bridge- |
|
gift-matching. |
port will be organizing a group of walkers – to include |
|
|
employees, their family members and friends – to represent |
|
|
GE in the annual walkathon to raise money for the March |
|
|
of Dimes’ fight against birth defects. |
|
|
As in past years, walkers will solicit donations and pledges |
|
|
from friends, relatives and co-workers who sponsor them |
|
|
for the walkathon. Donations of $15 or more, made by a GE |
|
|
employee or retiree, will be eligible for gift-matching |
|
|
through the Company’s “More Gifts… More Givers” pro- |
|
|
gram. |
|
|
Each GE walker will receive a $5 “first pledge” from the |
|
|
Elfun Society, a team T-shirt and free transportation, if |
|
|
needed, to and from the Headquarters. |
|
|
“There are no prerequisites for walkers, other than a will- |
|
|
ingness to have a good time for a good cause,” reports |
|
|
H&FC Manager John Scanlon, who’ll be at the sign-up |
|
|
booth on Wednesday. “Walkers can complete as much of |
|
|
the 20 km course as they choose, at whatever pace they |
|
|
want, so anyone can participate. |
|
|
“And those who, for some reason, can’t be walkers will |
|
|
make excellent sponsors,” Scanlon adds. |
|
|
|
|
|
|
|
|
|
HQnews / April 11,1988 3 |
HQ to link with |
|
live videoconference |
during |
|
|
|
|
Professional |
Secretaries Week |
|
|
|
|
|
|
On Wednesday, April 27, |
|
|
|
|
|
|
trainer and writer; and Jaine |
GE Bridgeport and Fairfield |
|
|
|
|
|
|
Carter, a popular consul- |
will link with the First Secre- |
|
|
|
|
|
|
tant, author and speaker |
taries Briefing – a videocon- |
|
|
|
|
|
|
whose lively style and highly |
ference for secretaries to be |
|
|
|
|
|
|
regarded skills have helped |
broadcast live by satellite to |
|
|
|
|
|
|
her bring thousands of peo- |
some 20,000 viewer/partici- |
|
|
|
|
|
|
ple to greater levels of com- |
pants across the country. |
|
|
|
|
|
|
petency in organizations |
The videoconference has |
|
|
|
|
|
|
throughout the country. |
been designed to coincide |
|
Jaine Carter |
|
Francis R. Barr |
|
|
“Employee Relations’ |
with Professional Secretaries |
|
|
|
|
original plan was to have a |
||
Week, April 25 - 29, by the |
|
in the auditorium lounge, |
|
panelists for the briefing |
|
|
committee of secretaries |
organization that started the |
|
|
|
|
decide what event they’d |
||
annual recognition in 1952, |
|
during which time door |
|
will be Francis R. Barr |
|
|
like,” says Connie Arring- |
and it will be part of special |
|
prizes will be awarded. |
|
1987/88 president of Profes |
- |
|
ton, manager-Salaried Rela- |
activities conducted here |
|
The format for the secre- |
|
sional Secretaries Interna- |
|
|
tions. “However, before the |
during the |
|
taries briefing will be a |
|
tional (PSI); Amy D. Wohl, |
|
|
committee had been orga- |
week by Headquarters and |
|
panel discussion of a num- |
|
editor, publisher and presi- |
|
|
nized, the opportunity for |
Bridgeport Employees Rela- |
|
ber of key issues facing sec- |
|
dent of Wohl Associates and |
|
|
ge to host the videoconfer- |
tions. |
|
retaries in today’s |
|
one of the best-known con- |
|
|
ence became known to us. |
Headquarters secretaries |
|
workplace. Through the use |
|
sultants in the field of office |
|
|
We surveyed a group of 15 |
are being invited to view the |
|
of toll-free telephone tie-ins |
|
automation; Betsy Lazarv, |
|
|
secretaries, representing |
videoconference in the |
|
with the videoconference, |
|
New York chapter president |
|
|
various HQ components, |
auditorium from 2:45 p.m. |
|
viewers will be able to inter- |
|
of psi and secretary who has |
|
|
and the idea of the video- |
to approximately 5 p.m. on |
|
act directly with panelists by |
|
parlayed her skills and expe |
- |
|
conference was adopted.” |
April 27. A special wine-and- |
|
calling in their questions |
|
rience into an exciting |
|
|
|
cheese reception will follow |
|
and comments. Among the |
|
career as a consultant, |
|
|
|
|
|
|
|
|
|
||
Step forward for the March of Dimes |
|
|
|
||||
On Wednesday, Health & |
|
employee or retiree, will be |
|
so anyone can participate. |
|
|
will be available at the sign- |
Fitness Center staff will be |
|
eligible for gift-matching |
|
“And those who can’t be |
|
|
up table, as will the “More |
manning a special sign-up |
|
through the Company’s |
|
walkers will make excellent |
|
|
Gifts…More Givers” forms |
booth in the cafeteria for |
|
“More Gifts… More Givers” |
|
sponsors,” Scanlon adds. |
|
|
which must accompany |
the March of Dimes’ WalkA- |
|
program. |
|
Forms for registering |
|
|
donations eligible for gift- |
merica at Bridgeport’s Sea- |
|
Each GE walker will |
|
both walkers and sponsors |
|
|
matching. |
side Park on Sunday, April |
|
receive a $5 “first pledge” |
|
|
|
|
|
24. Again this year, Head- |
|
from the Elfun Society, a |
|
|
|
|
|
quarters and Bridgeport will |
|
team T-shirt and free trans- |
|
|
|
|
|
be organizing a group of |
|
portation, if needed, to and |
|
|
|
|
|
walkers to represent GE in |
|
from the Headquarters. |
|
|
|
|
|
the annual walkathon to |
|
“There are no prerequi- |
|
|
|
|
|
raise money for the March |
|
sites for walkers, other than |
|
|
|
|
|
of Dimes’ fight against birth |
|
a willingness to have a good |
|
|
|
|
|
defects. |
|
time for a good cause,” |
|
|
|
|
|
As in past years, walkers |
|
reports H&FC Manager |
|
|
|
|
|
will solicit donations and |
|
John Scanlon, who’ll be at |
|
|
|
|
|
pledges from friends, rela- |
|
the sign-up booth on |
|
|
|
|
|
tives and co-workers who |
|
Wednesday. “Walkers can |
|
|
|
|
|
sponsor them for the |
|
complete as much of the 20 |
|
|
|
|
|
walkathon. Donations of |
|
km course as they choose, |
|
|
|
|
|
$15 or more, made by a GE |
|
at whatever pace they want, |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
HQnews / April 11,1988 3 |
|
|
HQ to link with |
live videoconference |
during |
|
|
|
|
|
|
Professional |
Secretaries Week |
|
|
|
|
|
|
|
On Wednesday, April 27, GE |
Bridgeport and Fairfield will |
|
be Francis R. Barr 1987/88 |
president of Professional Secre- |
|
||
|
link with the First Secretaries |
Briefing – a videoconference |
|
taries International (PSI); Amy D. Wohl, editor, publisher |
|
|||
|
for secretaries to be broadcast |
live by satellite to some |
|
and president of Wohl |
Associates and one of the best- |
|
||
|
20,000 viewer/participants |
across the country. The video- |
|
known consultants in the field of office automation; Betsy |
|
|||
|
conference has been |
|
|
|
|
|
Lazarv, New York chapter |
|
|
designed to coincide with |
|
|
|
|
|
president of PSI and secre- |
|
|
Professional Secretaries |
|
|
|
|
|
tary who has parlayed her |
|
|
Week, April 25 - 29, by the |
|
|
|
|
|
skills and experience into |
|
|
organization that started |
|
|
|
|
|
an exciting career as a con- |
|
|
the annual recognition in |
|
|
|
|
|
sultant, trainer and writer; |
|
|
1952, and it will be part of |
|
|
|
|
|
and Jaine Carter, a popular |
|
|
special activities conducted |
|
|
|
|
|
consultant, author and |
|
|
here during the week by |
|
|
|
|
|
speaker whose lively style |
|
|
Headquarters and Bridge- |
|
|
|
|
|
and highly regarded skills |
|
|
port Employees Relations. |
|
|
|
|
|
have helped her bring |
|
|
Headquarters secretaries |
|
|
|
|
|
thousands of people to |
|
|
are being invited to view |
Jaine Carter |
|
Francis R. Barr |
|
|
greater levels of compe- |
|
|
the videoconference in the |
|
|
|
|
|
tency in organizations |
|
|
auditorium from 2:45 p.m. |
|
|
|
|
|
throughout the country. |
|
|
to approximately 5 p.m. on |
April 27. A special wine-and- |
|
“Employee Relations’ original plan was to have a commit- |
|
|||
|
cheese reception will follow |
in the auditorium lounge, dur- |
|
tee of secretaries decide what event they’d like,” says Con- |
|
|||
|
ing which time door prizes will be awarded. |
|
nie Arrington, manager-Salaried Relations. |
|
||||
|
The format for the secretaries briefing will be a panel |
|
“However, before the committee had been organized, |
|
||||
|
discussion of a number of key issues facing secretaries in |
|
the opportunity for GE to host the videoconference became |
|
||||
|
today’s workplace. Through the use of toll-free telephone |
|
known to us. On short notice, we surveyed a group of 15 |
|
||||
|
tie-ins with the videoconference, viewers will be able to |
|
administrative assistants, representing a number of the HQ |
|
||||
|
interact directly with panelists by calling in their questions |
|
components, and the idea of the videoconference was |
|
||||
|
and comments. Among the panelists for the briefing will |
|
adopted throughout the Company.” |
|
||||
|
|
|
|
|
|
|
||
|
Step forward for the March of Dimes |
|
|
|
|
|||
|
On Wednesday, Health & Fitness Center staff will be man- |
|
ingness to have a good time for a good cause,” reports |
|
||||
|
ning a special sign-up booth in the cafeteria for the March |
|
H&FC Manager John Scanlon, who’ll be at the sign-up |
|
||||
|
of Dimes’ WalkAmerica at Bridgeport’s Seaside Park on |
|
booth on Wednesday. “Walkers can complete as much of |
|
||||
|
Sunday, April 24. Again this year, Headquarters and Bridge- |
|
the 20 km course as they |
|
|
|
|
|
|
port will be organizing a group of walkers – to include |
|
choose, at whatever pace |
|
|
|
|
|
|
employees, their family members and friends – to represent |
|
they want, so anyone can |
|
||||
|
GE in the annual walkathon to raise money for the March |
|
participate. |
|
|
|
|
|
|
of Dimes’ fight against birth defects. |
|
“And those who can’t be |
|
||||
|
As in past years, walkers will solicit donations and pledges |
|
walkers will make excellent |
|
||||
|
from friends, relatives and co-workers who sponsor them |
|
sponsors,” Scanlon adds. |
|
||||
|
for the walkathon. Donations of $15 or more, made by a |
|
Forms for registering |
|
|
|
|
|
|
GE employee or retiree, will be eligible for gift-matching |
|
both walkers and sponsors |
|
||||
|
through the Company’s “More Gifts … More Givers” pro- |
|
will be available at the sign- |
|
||||
|
gram. |
|
|
up table, as will the “More |
|
|||
|
Each GE walker will receive a $5 “first pledge” from the |
|
Gifts…More Givers” forms |
|
||||
|
Elfun Society, a team T-shirt and free transportation, if |
|
which must accompany |
|
|
|
|
|
|
needed, to and from the Headquarters |
|
donations eligible for gift- |
|
||||
|
“There are no prerequisites for walkers, other than a will- |
|
matching. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2-column grid |
4-column grid |
2- and 4-column grid |
Different grids serve different purposes. Document
251, Newsletters, uses five columns, which helps establish asymmetry, a fundamental layout concept used in all GE Identity Program applications,
and devotes one column to clear space and featured elements. For newsletters, twoand three-column grids are also appropriate.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Grids, continued |
251.03 |
An asymmetrical layout with generous clear space helps make GE newsletters inviting and easy to read.
Because of their odd number of columns, both the threeand five-column grid establish asymmetry.
Generous clear space can be created using the threeand five-column grids by restricting the left column to a small amount of featured information: for example, circulation restrictions, issue data, captions, issue highlights, subheads, and photographs or illustrations.
HQnews / April 11,1988 3
HQ to link with live videoconference during |
||||
Professional Secretaries Week |
|
|
||
On Wednesday, April 27, GE Bridge- |
|
videoconference, viewers will be able |
|
|
port and Fairfield will link with the |
|
to interact directly with panelists by |
|
|
First Secretaries Briefing – a videocon- |
|
calling in their questions and com- |
|
|
ference for secretaries to be broadcast |
|
ments. Among the panelists for the |
|
|
live by satellite to some 20,000 |
|
briefing will be Francis R. Barr |
|
|
viewer/participants across the country. |
|
1987/88 president of Professional Sec- |
|
|
The videoconference has been |
|
retaries International (PSI); Amy D. |
|
|
designed to coincide with Professional |
|
Wohl, editor, publisher and president |
|
|
Secretaries Week, April 25 - 29, by the |
|
of Wohl Associates and one of the |
|
|
organization that started the annual |
|
best-known consultants in the field of |
|
|
recognition in 1952, and it will be part |
|
office automation; Betsy Lazarv, New |
|
|
of special activities conducted here |
|
York chapter president of PSI and sec- |
|
|
during the week by Headquarters and |
|
retary who has parlayed her skills and |
|
|
Bridgeport Employees Relations. |
|
experience into an exciting career as a |
|
|
Headquarters secretaries are being |
|
consultant, trainer and writer; and |
|
|
invited to view the videoconference in |
|
Jaine Carter, a popular consultant, |
|
|
the auditorium from 2:45 p.m. to |
|
author and speaker whose lively style |
|
Jaine Carter |
approximately 5 p.m. on April 27. A |
|
and highly regarded skills have helped |
|
|
special wine-and-cheese reception will |
|
her bring thousands of people to |
|
tunity for GE to host the videoconfer- |
follow in the auditorium lounge, dur- |
|
greater levels of competency in organi- |
|
ence became known to us. On short |
ing which time door prizes will be |
|
zations throughout the country. |
|
notice, we surveyed a group of 15 sec- |
awarded. |
|
|
||
|
“Employee Relations’ original plan |
|
retaries, representing various HQ com- |
|
The format for the secretaries brief- |
|
|
||
|
was to have a committee of secretaries |
|
ponents, and the idea of the |
|
ing will be a panel discussion of a |
|
|
||
|
decide what event they’d like,” says |
|
videoconference was adopted.” |
|
number of key issues facing secretaries |
|
|
||
|
Connie Arrington, manager-Salaried |
|
|
|
in today’s workplace. Through the use |
|
Relations. “However, before the com- |
|
|
of toll-free telephone tie-ins with the |
|
mittee had been organized, the oppor- |
|
|
|
|
|
||
Step forward for the March of Dimes |
|
|
||
On Wednesday, Health & Fitness Cen- |
|
Each GE walker will receive a $5 “first |
|
“There are no prerequisites for walk- |
ter staff will be manning a special sign- |
|
pledge” from the Elfun Society, a team |
|
ers, other than a willingness to have a |
up booth in the cafeteria for the |
|
T-shirt and free transportation, if |
|
good time for a good cause,” reports |
March of Dimes’ WalkAmerica at |
|
needed, to and from the Headquarters |
|
H&FC Manager John Scanlon, who’ll |
Bridgeport’s Seaside Park on Sunday, |
|
|
|
be at the sign-up booth on Wednesday. |
April 24. Again this year, Headquarters |
|
|
|
“Walkers can complete as much of |
and Bridgeport will be organizing a |
|
|
|
the 20 km course as they choose, at |
group of walkers – to include employ- |
|
|
|
whatever pace they want, so anyone can |
ees, their family members and friends |
|
|
|
participate. |
– to represent GE in the annual |
|
|
|
“And those who can’t be walkers |
walkathon to raise money for the |
|
|
|
will make excellent sponsors,” Scanlon |
March of Dimes’ fight against birth |
|
|
|
adds. |
defects. |
|
|
|
Forms for registering both walkers |
As in past years, walkers will solicit |
|
|
|
and sponsors will be available at the |
donations and pledges from friends, |
|
|
|
sign-up table, as will the “More |
relatives and co-workers who sponsor |
|
|
|
Gifts…More Givers” forms which must |
them for the walkathon. Donations of |
|
|
|
accompany donations eligible for gift- |
$15 or more, made by a GE employee |
|
|
|
matching. |
or retiree, will be eligible for gift- |
|
|
|
|
matching through the Company’s |
|
|
|
|
“More Gifts… More Givers” program. |
|
|
|
|
HQnews / April 11,1988 3 |
HQnews / April 11,1988 3 |
HQ to link with live videoconference during |
|
HQ to link with live videoconference during |
||||
Professional Secretaries Week |
|
|
|
Professional Secretaries Week |
||
On Wednesday, April 27, GE Bridge- |
|
|
Jaine Carter, a popular consultant, |
|
On Wednesday, April 27, GE Bridgeport and |
tor, publisher and president of Wohl Associ- |
port and Fairfield will link with the |
|
|
author and speaker whose lively style |
|
Fairfield will link with the First Secretaries |
ates and one of the best-known consultants in |
First Secretaries Briefing – a videocon- |
|
|
and highly regarded skills have helped |
|
Briefing – a videoconference for secretaries to |
the field of office automation; Betsy Lazarv, |
ference for secretaries to be broadcast |
|
|
her bring thousands of people to |
|
be broadcast live by satellite to some 20,000 |
New York chapter president of PSI and secre- |
live by satellite to some 20,000 |
|
|
greater levels of competency in organi- |
|
viewer/participants across the country. The |
tary who has parlayed her skills and experience |
viewer/participants across the country. |
|
|
zations throughout the country. |
|
videoconference has been designed to coin- |
into an exciting career as a consultant, trainer |
The videoconference has been |
|
|
“Employee Relations’ original plan |
|
cide with Professional Secretaries Week, April |
and writer; and Jaine Carter, a popular consul- |
designed to coincide with Professional |
|
|
was to have a committee of secretaries |
|
25 - 29, by the organization that started the |
tant, author and speaker whose lively style and |
Secretaries Week, April 25 - 29, by the |
|
|
decide what event they’d like,” says |
|
annual recognition in 1952, and it will be part |
highly regarded skills have helped her bring |
organization that started the annual |
Jaine Carter |
Francis R. Barr |
Connie Arrington, manager-Salaried |
Jaine Carter |
of special activities conducted here during the |
thousands of people to greater levels of compe- |
recognition in 1952, and it will be part |
Relations. “However, before the com- |
week by Headquarters and Bridgeport |
tency in organizations throughout the country. |
|||
of special activities conducted here |
videoconference, viewers will be able |
mittee had been organized, the oppor- |
|
Employees Relations. |
“Employee Relations’ original plan was to |
|
during the week by Headquarters and |
tunity for GE to host the |
|
Headquarters secretaries are being invited |
have a committee of secretaries decide what |
||
Bridgeport Employees Relations. |
to interact directly with panelists by |
videoconference became known to us. |
|
to view the videoconference in the auditorium |
event they’d like,” says Connie Arrington, man- |
|
Headquarters secretaries are being |
calling in their questions and com- |
On short notice, we surveyed a group |
|
from 2:45 p.m. to approximately 5 p.m. on |
ager-Salaried Relations. “However, before the |
|
invited to view the videoconference in |
ments. Among the panelists for the |
of 15 secretaries, representing various |
|
April 27. A special wine-and-cheese reception |
committee had been organized, the opportu- |
|
the auditorium from 2:45 p.m. to |
briefing will be Francis R. Barr |
HQ components, and the idea of the |
|
will follow in the auditorium lounge, during |
nity for GE to host the videoconference became |
|
approximately 5 p.m. on April 27. A |
1987/88 president of Professional Sec- |
videoconference was adopted.” |
|
which time door prizes will be awarded. |
known to us. On short notice, we surveyed a |
|
special wine-and-cheese reception will |
retaries International (PSI); Amy D. |
|
|
The format for the secretaries briefing will |
group of 15 secretaries, representing various |
|
follow in the auditorium lounge, dur- |
Wohl, editor, publisher and president |
|
|
be a panel discussion of a number of key |
HQ components, and the idea of the videocon- |
|
ing which time door prizes will be |
of Wohl Associates and one of the |
|
|
issues facing secretaries in today’s workplace. |
ference was adopted.” |
|
awarded. |
best-known consultants in the field of |
|
Francis R. Barr |
Through the use of toll-free telephone tie-ins |
|
|
The format for the secretaries brief- |
office automation; Betsy Lazarv, New |
|
with the videoconference, viewers will be able |
|
||
ing will be a panel discussion of a |
York chapter president of PSI and sec- |
|
|
to interact directly with panelists by calling in |
|
|
number of key issues facing secretaries |
retary who has parlayed her skills and |
|
|
their questions and comments. Among the |
|
|
in today’s workplace. Through the use |
experience into an exciting career as a |
|
|
panelists for the briefing will be Francis R. |
|
|
of toll-free telephone tie-ins with the |
consultant, trainer and writer; and |
|
|
Barr 1987/88 president of Professional Secre- |
|
|
|
|
|
|
|
taries International (PSI); Amy D. Wohl, edi- |
|
Step forward for the March of Dimes |
|
|
|
|
Step forward for the March of Dimes |
||||||||||
On Wednesday, Health & Fitness Cen- |
team T-shirt and free transportation, if |
adds with characteristic enthusiasm. |
|
|
On Wednesday, Health & Fitness Center staff |
|
gift-matching through the Company’s “More |
||||||||
|
|
will be manning a special sign-up booth in the |
|
Gifts… More Givers” program. |
|||||||||||
ter staff will be manning a special sign- |
needed, to and from the Headquarters |
Forms for registering both walkers |
|
|
|
||||||||||
|
|
cafeteria for the March of Dimes’ WalkAmerica |
|
Each GE walker will receive a $5 “first |
|||||||||||
up booth in the cafeteria for the |
“There are no prerequisites for |
and sponsors will be available at the |
|
|
|
||||||||||
|
|
at Bridgeport’s Seaside Park on Sunday, April |
|
pledge” from the Elfun Society, a team T-shirt |
|||||||||||
March of Dimes’ WalkAmerica at |
walkers, other than a willingness to |
sign-up table, as will the “More |
|
|
24. Again this year, Headquarters and Bridge- |
|
and free transportation, if needed, to and from |
||||||||
Bridgeport’s Seaside Park on Sunday, |
have a good time for a good cause,” |
Gifts…More Givers” forms which must |
|
|
port will be organizing a group of walkers to |
|
the Headquarters |
||||||||
April 24. Again this year, Headquarters |
reports H&FC Manager John Scanlon, |
accompany donations eligible for gift- |
|
|
represent GE in the annual walkathon to raise |
|
“There are no prerequisites for walkers, |
||||||||
and Bridgeport will be organizing a |
who’ll be at the sign-up booth on |
matching. |
|
|
|
|
money for the March |
|
other than a willingness to have a good time |
||||||
group of walkers to represent GE in the |
Wednesday. |
|
|
|
|
|
|
of Dimes’ fight |
|
for a good cause,” reports H&FC Manager John |
|||||
annual walkathon to raise money for |
“Walkers can |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
against birth defects. |
|
Scanlon, who’ll be at the sign-up booth on |
|||||||
the March of Dimes’ fight against |
complete as |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
As in past years, |
|
Wednesday. “Walkers can complete as much of |
|||||||
birth defects. |
much of the 20 |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
walkers will solicit |
|
the 20 km course as they choose, at whatever |
|||||||
As in past years, walkers will solicit |
km course as they |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
donations and |
|
pace they want, so anyone can participate. |
|||||||
donations and pledges from friends, |
choose, at what- |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
pledges from friends, |
|
“And those who can’t be walkers will make |
|||||||
relatives and co-workers who sponsor |
ever pace they |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
relatives and co-work- |
|
excellent sponsors,” Scanlon adds. |
|||||||
them for the walkathon. Donations of |
want, so anyone |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
ers who sponsor them |
|
Forms for registering both walkers and |
|||||||
$15 or more, made by a GE employee |
can participate. |
|
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
for the walkathon. |
|
sponsors will be available at the sign-up table, |
|||||||
or retiree, will be eligible for gift- |
“And those |
|
|
|
|
|
|
Donations of $15 or |
|
as will the “More Gifts…More Givers” forms |
|||||
matching through the Company’s |
who can’t be |
|
|
|
|
|
|
more, made by a GE |
|
which must accompany donations eligible for |
|||||
“More Gifts… More Givers” program. |
walkers will make |
|
|
|
|
|
|
employee or retiree, |
|
gift-matching. |
|||||
Each GE walker will receive a $5 |
excellent spon- |
|
|
|
|
|
|
will be eligible for |
|
|
|
|
|||
“first pledge” from |
the Elfun Society, a |
sors,” Scanlon |
|
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|
3-column grid |
3- and 6-column grid |
5-column grid |
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Mastheads |
251.04 |
*GE Logo Font, a custom font that contains, instead of the alphabet, all versions of the signature and Dynamic Monograms, is available to all GE employees and their suppliers from the GE Identity Website or Hotline.
As the name of the newsletter, the masthead is
the dominant element on the first page. It provides a consistent visual identity from issue to issue.
The first step in creating a GE newsletter masthead is to place the signature Monogram* in the upperleft corner of the page. There is no required size, but a minimum of 60-point GE Logo Font*
(3 3⁄4 picas in diameter) is recommended. It should be aligned at the left and top margins of the grid.
Next, typeset the newsletter name in Univers 68 and, if needed, Univers 48, and place it to the right of the signature Monogram. The newsletter name is usually set in capital and lowercase letters.
Other information, such as the communicative name of a component, may appear in the masthead and should be typeset in Univers 68.
Note: Do not use the Dynamic Monogram, other logotypes or symbols (except the signature Monogram), or other images in the masthead. No other symbol should fight the Monogram for attention.
Use a fine line to underscore the signature Monogram and newsletter name. Whenever possible, bleed the line left off the page. If this is not possible, begin the line flush with the left edge of the Monogram. In either case, extend the line to the end of the masthead name.
All masthead elements should align on the grid.
continued
g |
News |
GE Medical Systems |
Volume 18, Number 20
May 27, 1988
In this issue:
Four GE children win scholarships
Basic computer class offered
Task force members needed
Fitness Center groundbreaking
John Trani, senior vice president, recently announced that the ground breaking will take place for a GE Medical Systems fitness center in June. It will be located between the Waukesha headquarters and MR facilities.
The Fitness Center will be open to all area employees and will include an indoor jogging/walking track, state-of-the-art exercise equipment, an area for group exercise, and men’s and
Fitness Systems, a leader in corporate health and fitness programs, will manage the center. They have worked with several GE locations on their centers including Aircraft Engines in Evendale, Ohio, GECC in Stamford, Connecticut and the GE Corporate fitness center in Fairfield, Connecticut. They will have a staff of fitness professionals on hand at all times to assist GE Medical Systems employees.
The Fitness Center staff will create a personalized exercise “prescription” for employees and provide group exercise programs and will handle day-to-day activities involved in running the cen
ter. They will always be there to answer any employee ques-
tions on the center or on personalized exercise programs. Employees who are interested in joining the center, must fill out a form on
Examples are shown at a reduced size.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Mastheads, continued |
251.05 |
To add a sense of individually, use color in the masthead. Use any appropriate color, including those from the GE color palettes, in a band that bleeds off the left, top, and right edges of the cover. The signature Monogram, masthead name, line, and any other typographic elements in the masthead should be reversed in white or overprinted in black, whichever provides stronger contrast to the
selected color. If a second color is available, the line may be reproduced in Laser Red. Note: No other color may be used in the line.
Newsletters printed on colored stock should not use a color in the masthead. Instead, use black in the masthead elements or reverse them from a black band, bled off the top, left, and right edges.
Keep the masthead clear |
e |
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of any symbol except the |
MECMicron |
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signature Monogram. |
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GE Micro Electronics |
GE wins VHSIC Pioneer Award |
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Center |
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1st Quarter 1988 |
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The VHSIC Pioneer |
companies recog- |
The VHSIC Pio- |
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Volume 1, Number 1 |
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Award was given by |
nized as a VHSIC |
neer Award was |
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the U.S. govern- |
Pioneer. |
given by the U.S. |
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ment to companies |
“GE and it’s |
government to |
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that for more than |
employees have |
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companies that for |
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e |
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a decade have |
made significant |
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more than a |
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pursued Very High |
contributions to |
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decade have pur- |
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Speed IC research, |
these achievements |
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sued Very High |
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and whose arly |
and to (VHSIC) |
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Speed IC research, |
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contributions gave |
program’ success,” |
and whose early |
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mome tum and |
said Ronald Kerber, |
contributions gave |
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direction to the |
Deputy Under Sec- |
momentum and |
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HQnews |
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government’s |
retary of Defense |
direction to the |
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and |
government’s |
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VHSIC effort. GE |
for Research |
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was one of the ten |
Technology. |
VHSIC effort. |
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Fairfield, Connecticut / Volume 88-12 / April 11, 1988 |
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1987: GE’s best year for inventory control |
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MEC interviews DefenseScience Editor |
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Companywide, GE ended 1987 with 153 days of |
Efforts expanding |
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inventory – capping a year in which inventory fell |
Looking ahead in 1988, Al Butler, manager of |
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-in-Chief on future of everybody’s future |
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in each quarter, compared with 1986. |
Logistics Systems, Corporate Engineering and |
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The year-end figure was 11 days below year- |
Manufacturing in Bridgeport, says the Corporate |
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“ |
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Function |
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such |
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end 1986 and repre- |
Inventory Counsel will continue to emphasizes |
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sented another “best |
manufacturing cycle reduction, but will expand |
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as |
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purchasing |
and |
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ever” performance |
it’s scope to include total business cycle reduc- |
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inventory are |
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for the company. As |
tion. |
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critical to success. |
” |
of December 31, |
Butler notes that business-level inventory |
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1987, GE inventory |
council members will be working to improve |
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Al Butler |
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totaled $8.3 billion – |
their effectiveness by seeking more multifunc- |
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down more than |
tional involvement in inventory improvement. |
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$1.1 billion during |
Functions such as purchasing, engineering and |
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the year. |
marketing are critical to overall inventory suc- |
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For the year, 78% of the Company operation |
cess, Butler points out. |
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components increased their turnover. This |
The corporate Inventory Council was orga- |
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improvement represents a $960 million inventory |
nized in 1986 to lead the Company through its |
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avoidance for the fourth quarter. |
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analysis of then-current inventory practices. |
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Examples are shown at a reduced size.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Page Layouts |
251.06 |
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Once the grid has been selected and the masthead |
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designed, you can begin to lay out the newsletter. |
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Determine how many articles, photographs, and |
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illustrations are to be included. Then estimate the |
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placement of the articles and their artwork on the |
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grid by considering their relative importance and |
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visual interest. |
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2 HQnews / March 28,1988 |
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HQnews / March 28,1988 3 |
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Confessions of a non-smoking, 35-year old |
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Employee’s kids keep hitting new heights |
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by Bill Stoddard |
Only a smoker – present or former – knows that |
packs a day. I started in the days of Humphrey |
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First there was Lola Smith’s son, Chris. |
Now we’re hearing news about an up-and-com- |
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knowing, persistent craving that makes you want |
Bogart, when smoking was the in thing. |
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Since HQ News chronicled his high school bas- |
ing track star. |
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another cigarette soon after you’ve put one out. |
It was socially acceptable. |
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ketball career in December, the 6'2" Kolbe-Cathe- |
Mark Harris – son of Monogram Editor Steve |
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Bill Stoddard is program |
We call cigarette smoking a habit, but it’s much |
Then came the Surgeon General’s report. I |
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dral H.S. senior (and soon to be Uconn Hushie) |
Harris – has been hitting new heights in pole |
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manager – Contributes for the |
more than that. It’s a serious addition. |
read it with interest, but continued to smoke. |
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has gone on to be named Bridgeport Post’s Player |
vaulting and other track-and-field events on the |
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GE Foundation, Inc. |
Smokers that don’t face that reality continue |
Eight years ago, my wife, who was also a heavy |
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of the Year, and Connecticut and New England |
local, regional and national levels. |
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He has other tips on how to |
to be powerless over cigarettes. I know what that’s |
cigarette smoker, developed lung cancer. Her |
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Player of the Year by Scholastic Coach magazine. |
A 5'11" junior at Staples High School in West- |
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quit smoking. If interested, |
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call him at x3220. |
like. For 35 years I consumed an average of two |
doctor said it was the “oat cell” variety, a type of |
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He’s been included among Nike’s “Top 50,” USA |
port, Mark has this season vaulted to a first-place |
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lung cancer common among cigarette smokers. |
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finish in the Connecticut Track Athletics Con- |
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Despite treatment, within a year and a half, the |
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gress championships (competing against college |
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cancer had won and my wife died. |
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vaulters); sixth place in Eastern States Indoor |
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Still I smoked. But I was beginning to have |
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Championship; and a win in the Fairfield County |
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second thoughts about my “habit.” |
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Indoor Track Championship. He is currently |
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Three years ago, I enrolled in a smoking cessa- |
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ranked eighth among the top vaulters on the East |
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tion clinic and failed. A few months later, I |
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Coast by Eastern Track magazine. |
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enrolled in a second clinic and failed again. Last |
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Earlier this month, in the Connecticut Inter- |
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year, I enrolled in a third clinic, hoping this time |
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scholastic Athletics Congress (CIAC) State Open |
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would be different. |
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Indoor Track Meet, Mark’s vault of 14'21⁄2" |
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I set a date that was to be my last day with ciga- |
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broke the Staples’ record, came within 1⁄4" of the |
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rettes – March 1, 1987. I carefully planned my |
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State Open record, and helped peg the CIAC title |
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cigarette supply so that it would run out on that |
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for his school. |
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day. By 11 a.m., only one cigarette. |
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On March 12, Mark entered his biggest com- |
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petition yet – The National Invitational High |
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School Track and Field Championship, involving |
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the best athletes from across the country. In addi- |
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Today’s “Super 25” and Coca-Cola’s “First |
tion to the pole vault, Mark entered the pen- |
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Team–All America.” He’s also been picked to |
tathlon, a contest involving five different track |
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play in McDonald’s Capital Classic All America |
-and-field events and won by the contestant gain- |
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game on April 9. |
ing the highest total scores. Mark finished fifth. |
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1988 Black achievers named by GE |
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Howard Fuller and |
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supervisory, managerial or professional positions |
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Four GE products named America’s best |
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were recent quests |
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in business or industry. |
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Cheryl Parham |
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at Headquarters |
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Fuller is manager – Financial Operations for |
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GE dishwashers, jet engines, locomotives and |
more often than GE; however, the six HP prod- |
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for a luncheon |
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GE Plastics in Burkeville, Alabama. He joined the |
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given in honor of |
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Company in 1969, completed the Financial Man- |
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magnetic resonance imaging scanners are four of |
ucts are all electronic-related. By contrast, GE’s |
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their awards as |
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agement Program in 1972, and advanced |
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the “100 Products That America Makes Best” |
four products represent greater technological |
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Black Achievers. |
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through numerous positions in Finance at Air- |
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according to a recent survey published in the |
diversity. Other companies receiving multiple |
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craft Engine and Plastics before assuming his pre- |
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March 28th issue of Fortune magazine. The |
mentions include AT&T and 3M, each named |
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sent responsibilities in 1985. |
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diverse list includes categories ranging from |
three times. IBM, Motorola and Whirlpool were |
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Parham is counsel for GE Trading Company in |
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advanced technology to industrial equipment |
each named twice. |
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New York City. Her first position with GE was in |
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and consumer goods. Some of the items include |
Other locally based manufacturers named in |
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1980, as manager of International Trade Law and |
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textiles, electronics, tractors, prescription drugs, |
the listings are Black & Decker of Shelton, Con- |
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Policy Analysis. Since joining the Trading Com- |
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computers and ice cream. |
necticut, for its Dustbuster Plus hand-held cord- |
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Howard Fuller and Cheryl Parham have been |
pany in 1982, she has represented GE on trade- |
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Selection criteria required products to be the |
less vacuum cleaners, and Moore Special Tool of |
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named by GE as its honorees in the 18th Annual |
related committees of the National Foreign |
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most innovative and technologically advanced. |
Bridgeport, for its micro-precision machine and |
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Black Achievers in Industry award program. |
Trade Counsel, the Electronics Industry Associa- |
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They also had to be the most durable and demon- |
measuring tools. |
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Sponsored by the Harlem Branch YMCA, the |
tion and the U.S. Chamber of Commerce. |
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strate the highest quality for the lowest cost. |
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Black Achievers program recognizes the out- |
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Only one company, Hewlett-Packard, was cited |
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standing achievement of minority persons in
Examples are shown at a reduced size.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Headlines & Subheads |
251.07 |
Headlines help determine the appearance of a newsletter. They must be large enough to be read easily but not so large that they are overpowering. For all GE newsletters, use ITC New Baskerville in upper- and lowercase for headlines and text.
Use subheads when an important new topic is introduced, but use them sparingly. Too many subheads compete with each other and create a cluttered newsletter.
Subheads, captions, page numbers, and similar
|
Subheads, usually in a bolder typeface than the |
typographic elements may be set in ITC New |
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body copy, can guide readers through long blocks |
Baskerville or Univers. Do not use more than three |
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of text or direct them to relevant information. |
type sizes and two styles in any one publication. |
|
Typeset headlines in ITC |
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e |
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New Baskerville. The size |
CADMATnews |
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should be big enough to attract |
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attention but no so large as to |
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compete with the masthead. |
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|
April 1988/Issue 32 |
Computer-Aided Design, Manufacture, Assembly and Test |
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Department of Defense builds paperless digital information system
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Introduction |
|
“Because of the Defense Department’s |
the Executive Summary to the 1987 |
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The Department of Defense (DoD) is |
buying power, CALS is probably the most |
Appropriations of the United States |
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expanding its use of digital information |
significant automation program for the |
House of Representatives states: |
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in the areas of acquisition and logistics. |
remainder of this decade.” |
The DOD CALS Program is a strategy |
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designed to institute within the Department |
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The umbrella program for this effort, |
What is CALS? The Overview |
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g |
the Computer-Aided Acquisition and |
of CALS Report to the Committee on |
and its industrial support structure a totally |
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integrated “system of systems” that can create, |
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Logistic Support (CALS) program, has |
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“Probably the most significant |
transmit, and use technical information in |
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gained widespread acceptance through- |
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digital form to design, manufacture, and sup- |
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The publication for |
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Interface |
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out the industry. Much of the future of |
au omation p ogram or the remainder |
port Defense weapon systems and equipment. |
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GE personnel |
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of his d cade.” |
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the digital information age depends on |
This concept applies rapidly advancing |
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in the UK & Eire |
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USA |
this widespread acceptance, now oted |
he Digital Info mation ge, now widely |
communications and computer technology to |
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as having spread widely throughout the |
the acquisition and support of major weapon |
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|
October 1988 |
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credited throughout the industry as |
systems developed for the express purpose of |
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industry. The umbrella program is only |
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one of the factors, previously unidenti- |
having widespread acceptance of itself |
deterring all acts of aggression against the |
||||
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|
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fied that has lead to industry-wide |
industrywide among its many members |
state, |
the sole purpose of which is to defend |
|||
|
In this issue: |
Genius finds a new home |
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The Men of Bray |
UK factory automation spe- |
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serving London, the Midlands |
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“In Business” meets the APC men |
cialist, GE Fanuc has com- |
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and other parts of the country. |
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who made up their minds and |
pleted one of the most |
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The opening, at the begin- |
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bought their company. |
important projects yet in its |
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ning of September, was |
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And in Personal View, Trevor |
short history – setting up its |
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attended by Hisao Endo, |
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Perry tests the GE Medical pulse |
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new headquarters in Milton |
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President of the parent com- |
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and offers a progress report. |
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Keynes. |
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pany, GE Fanuc Automation |
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Page 2 |
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The move comes less than |
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Europe SA, and Heinz Otto, |
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two years after GE and the |
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Executive Vice-President, as |
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Irish connections |
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Japanese company Fanuc |
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well as customers. |
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Two factories, 800 people and |
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merged their worldwide |
|
Mr. Avrell told them the |
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several offices make Ireland an |
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important base for GE. A special |
automation business in a |
|
new facilities would not only |
|||||
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Examples are shown at a reduced size.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Text |
251.08 |
Text may be justified or unjustified.
Justified text, in which all lines are the same length, is achieved by hyphenating words and varying word spacing. Justified text provides a rigidly formal appearance. Narrow columns of text should not be justified because the required wide variation in word spacing interferes with legibility.
Unjustified text, characterized by irregular line endings at the right margin, creates an inviting, informal, and easy-to-read publication. Words are separated by equal amounts of space, and fewer words are hyphenated.
Linespacing (also known as leading), the measurement between the baselines of type, may be adjusted to refine the appearance of a publication. Proper leading ensures, at the minimum, that the bottoms of the letters in one line do not touch the tops of the letters in the next line. Leading should be consistent throughout a newsletter.
Avoid pages containing nothing but text. Use elements such as subheads, illustrations, photographs, clear space, or highlighted quotations to make a layout inviting. Charts, tables, and maps add visual interest and help readers understand the content.
Justifying narrow columns of text causes irregular word spacing.
Unjustified (flush left)
The goal of typography is for the eye to flow easily across and down lines of type. Avoid gaps and irregular word spacing caused by justifying short lines, or lines so long that the eye loses its place when it returns to the beginning of the next line.
The goal of typography is for the eye to flow easily across and down lines of type. Avoid gaps and irregular word spacing by
Justified
The goal of typography is for the eye to flow easily across and down lines of type. Avoid gaps and irregular word spacing caused by justifying short lines, or lines so long that the eye loses its place when it returns to the beginning of the next line.
The goal of typography is for the eye to flow easily across and down lines of type. Avoid gaps and irregular word spacing by
Line spacing (leading) should be adjusted so lines are neither so close nor so far apart that legibility is compromised. At the least, the space between lines should appear larger than the space between words. Normally,
a minimum of 1 point of leading is required for good legibility.
Too little leading
The goal of typography is for the eye to flow easily across and down lines of type. Avoid gaps and irregular word spacing caused by justifying short lines, or lines so long that the eye loses its place when it returns to the beginning of the next line.
Too much leading
The goal of typography is for the eye
to flow easily across and down lines
of type. Avoid gaps and irregular
word spacing caused by justifying
short lines, or lines so long that the
eye loses its place when it returns to
the beginning of the next line.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Newsletter Back Pages |
251.09 |
The design of the back page is as important as that of the first page. The back cover can become the cover when the newsletter is lying on a desk. Thus, it is important to carry important stories on the back page and make the layout as inviting as possible.
HQnews / March 28, 1988
Visiting Chinese students learn more about American Finance at GE capital
International goodwill
Recently, three law students from the People’s Republic of China, who are studying in the United States, visited GE Capital headquarters to learn more about American finance.
The students, Dong Jing, Li Li, and Deng Jing, discovered great differences in the two systems, as
one would expect, since the government controls business in China. But they all agreed that their country was changing every day and becoming more Westernized and open to new ideas, especially the private ownership of business.
The students were particularly fascinated with the notion of credit in this country, since consumers cannot buy on credit in China. They also admired the flexibility and autonomy of American business.
But while the two countries are miles apart geographically, culturally and politically, there are some things that are universal – and GE is one of them. All three students, who spoke excellent English and French, agreed that the Company was well known in China.
Briefs
Attention: Parking
Garage Speeders
Several employees have recently reported “close calls” in the parking garages when they, as pedestrians, have been nearly run down by cars traveling too fast. All employees are urged to slow down and be alert to pedestrians. Your live could depend on it! Drive carefully, please.
Training in self exams still offered through Medical Center
Female employees are reminded that the Medical Center is continuing its program of providing training in the MammaCare technique of breast self examinations. The technique, developed by Mammatech Corporation, enables women to perform competent
Employees can learn proper techniques using lifelike prostheses, training aids and take-home kits. A 45minute VHS training cassette is also available for use in the Medical Center and for home viewing through a lending arrangement with the Center.
Employee Store
Specials
Spring audio rebates:
Get $2 to $5 in cash rebates on selected GE audio products. Rebates end June 22.
Held over: Winter Savers
By popular demand, the special savings on all GE brand lighting that was offered over the winter has been extended. Clearance
HQ News
is published weekly for employees of GE Corporate Head-
quarters Fairfield, Connecticut
by Corporate Staff Employee Relations
Editor
Bonnie J. Lescinsky
Design
Thomas McVety
Examples are shown at a reduced size.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)