- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Formatting Stationery |
265.01 |
outside North America
Contents
Standard Letterhead Format |
265.02 |
Standard Second Sheet Format |
265.03 |
Internal Letterhead Format |
265.05 |
Standard Envelope Format |
265.07 |
GE Identity Program |
265, Formatting Stationery |
GE Identity Website: http://www.ge.com/identity |
outside North America |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
one-third fold line
The salutation and body of the letter always begin below the top third of the folded letterhead.
For short letters, leave more than three line spaces between the address and salutation.
On personalized letterheads, the sender’s name and title may be omitted, if desired.
Standard Letterhead Format |
265.02 |
outside North America |
|
g
GE Saudi Arabia
Saudi American General Electric Company Ltd. Eastern Corporation Building, 4th Floor
Dhabab Street, P.O. Box 10211, Riyadh, Saudi Arabia 966-1-406-7622, Fax: 966-1-404-1561, 966-1-406-8672
Day Month Year
Addressee’s Name
Addressee’s Title
Business Title
Street Address
City, State (if applicable) Postal Code
Nation (if applicable)
Salutation:
This typewritten letter demonstrates the approved block left typing format, which complements all GE letterheads outside North America.
Each line of typing, including the first line of each paragraph, aligns with the left side of the Monogram. The right margin is a minimum of 25 millimeters, and there is one line space between each paragraph.
The date and address are typed in the top third of the folded letterhead, with the salutation below the fold. To create this arrangement, type the date three to nine lines below the red line (depending on the number of lines in the typed address) and leave one line space between the date and the address. Leave at least three line spaces between the address and salutation and leave one line space between the salutation and the first line of the letter.
At the end of the letter, leave one line space above the complimentary close and four line spaces between the complimentary close and the sender’s name. Leave two line spaces below the sender’s name or title and single space any additional information.
Complimentary close,
Sender’s Name
Sender’s Title
SI/ti enclosure cc:
First Name Second Name
GE Identity Program |
265, Formatting Stationery |
GE Identity Website: http://www.ge.com/identity |
outside North America |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Standard Second Sheet Format |
265.03 |
outside North America |
|
Addressee’s Name
Day Month Year
Page Number
The second sheet is typed with the same format and margins as the first sheet.
The three-line reference block is typed immediately below the red line and is followed by at least three line spaces, so that the continuation of the letter begins no higher than the date on the first page.
At the end of the letter, leave one line space above the complimentary close and four line spaces between the complimentary close and the sender’s name. Leave two line spaces below the sender’s name or title and single space any additional information.
Complimentary close,
Sender’s Name
Sender’s Title
SI/ti enclosure cc:
First Name Second Name
GE Identity Program |
265, Formatting Stationery |
GE Identity Website: http://www.ge.com/identity |
outside North America |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
If callouts are not printed on the letterhead, see page 06 for guidelines on typing callouts in the margin.
Internal Letterhead Format |
265.05 |
outside North America |
|
g
GE Saudi Arabia
Saudi American General Electric Company Ltd.
To: Recipient’s Name Eastern Corporation Building, 4th Floor
Dhabab Street, P.O. Box 10211, Riyadh, Saudi Arabia
966-1-406-7622, Fax: 966-1-404-1561, 966-1-406-8672
From: Sender’s Name, Address (optional)
Date: Day Month Year
Re: Subject
This typewritten letter demonstrates the approved block left typing format, which complements all Company internal letterheads.
Each line of typing, including the first line of each paragraph, aligns with the left side of the Monogram.
The typewritten copy at the top of the page, which includes the recipient’s name, the sender’s name (and internal address, if needed), the date, and the subject of the letter, is typed in a double-spaced block.
If the callouts “To:”, “From:”, “Date:”, and “Re:” are printed at the top of the letterhead, type each line of copy to align with the corresponding printed callout. If the letter is sent to several recipients, type “Distribution” to align with “To:” and list the recipients at the end of the letter, as shown on page 06, or on a cover sheet.
If callouts are not printed at the top of the letterhead, see the guidelines on page 06.
Leave at least three line spaces between the typed double-spaced block at the top of the letterhead and the main body of the letter. The letter is typed single-spaced with one line space between each paragraph. The right margin is a minimum of 25 millimeters.
If desired, a complimentary close with the sender’s name and title may be added.
If printed second sheets of internal letterheads are used, type a single-spaced three-line reference block consisting of the subject, date, and page number immediately below the printed red line, similar to the format for the standard letterhead second sheet, shown on page 03. Leave at least three line spaces between the reference block and the continuation of the internal letter.
Complimentary close, (optional)
Sender’s Name (optional)
Sender’s Title (optional)
continued
GE Identity Program |
265, Formatting Stationery |
GE Identity Website: http://www.ge.com/identity |
outside North America |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Internal Letterhead Format |
265.06 |
outside North America, continued |
|
g
GE Saudi Arabia
To: Distribution
From: Sender’s Name
Saudi American General Electric Company Ltd. Eastern Corporation Building, 4th Floor
Dhabab Street, P.O. Box 10211, Riyadh, Saudi Arabia 966-1-406-7622, Fax: 966-1-404-1561, 966-1-406-8672
Date: Day Month Year
Re: Subject
For general guidelines on typing the internal letterhead, see page 05.
If “To:”, “From:”, “Date:”, and “Re:” are not printed at the top of the letterhead, these or other pertinent callouts may be typed in the margin, as needed. Begin any such typing directly below the printed red line and aligned with the left side of the Monogram or outdented, as shown above. Type the information in a doublespaced block.
If the letter is sent to several recipients, type “Distribution” to align with “To:” and list the recipients at the end of the letter, as shown below, or on a cover sheet.
If the letter is short, leave more than three line spaces between the typed doublespaced block at the top of the letterhead and the body of the letter. The letter is typed single-spaced with one line space between each paragraph. The right margin is a minimum of 25 millimeters.
Distribution:
First Name
Second Name
Third Name
Fourth Name
Fifth Name
GE Identity Program |
265, Formatting Stationery |
GE Identity Website: http://www.ge.com/identity |
outside North America |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |