Contents

Use a graphic signature in all product identification where a secondary name—a word mark or a generic name—is used to identify the product.

•Use all three elements of a graphic signature:

-the signature Monogram

-signature typography

-the Laser Line

Note: If the space available for identification is severely limited, the Laser Line may be eliminated in certain signatures, as noted below.

•Use any of the signature arrangements:

-Primary signature. Because the primary signature is preferred in all program applications, its use in product identification helps relate products to other media such as advertising, sales promotion materials, and product literature. However, when the space available for identification is limited, the other graphic signatures may be used. Note: The primary signature must consist of all three signature elements.

-Compact signature. The compact signature is identical to the primary signature except that the signature elements may be positioned closer together. Note: The compact signature must consist of all three signature elements.

-Vertical signature. This signature may be used when the application format is narrow or when a vertical emphasis is desired. The signature typography is aligned flush left with the signature Monogram; do not center the signature Monogram above the signature typography. Note: Where the space available for identification is severely restricted, the Laser Line may be omitted.

-Special signatures. When the space available for product identification is so restricted that none of the basic graphic signatures can be used, one of the special signatures may be used. These signatures are useful when the identification must appear in a band with very little height.

Note: The special signatures may be used in only certain program applications such as signs, exhibits, and product identification. Do not use the special signatures in other media.

For more information, see document 131,

Graphic Signatures.

•In graphic signatures, use the following product identification elements:

-In primary, compact, and vertical signatures, use

·the communicative name of a component or affiliate, if appropriate

·a secondary word mark and/or model number and/or generic product name

·a generic product name

-In special signatures, use a secondary word mark and/or model number and/or generic name for the product. Do not use the communicative name of a component or affiliate in the special signatures.

•Outside a graphic signature, use a

-secondary word mark

-model number

-generic name

-combination of these identification elements

Do not use the communicative name of a component or affiliate outside a graphic signature.

Use the Monogram alone when there is no need or room for signature typography. The minimum identification on all products is the Monogram.

Generally, the minimum diameter of the Monogram is 1⁄2" (12.5mm or 50-point GE Logo Font). The minimum clear space surrounding the Monogram used alone is equal to 1⁄4 the diameter of the Monogram.

continued

Follow these general guidelines in all product identification:

•Do not use the name “GE” with a secondary word mark because such use would suggest that another company has a product with the same name.

•Do not use secondary design marks such as logotypes, symbols, or icons. Instead, use a secondary word mark, typeset in Univers 68

or 48 or ITC New Baskerville within or outside a graphic signature.

•Use any typeface in the Univers or ITC New Baskerville series, typeset in initial capital and lowercase letters, for all typography appearing on a product—including instructions and control markings. For more information, see document 133, Typography.

of the alphabet, all versions of the signature and Dynamic Monograms. It is available from the

GE Identity Website or Hotline. (For information on using this font, see document 382, GE Logo Font.) Do not use the Monograms shown in this document in reproduction art.

•At small sizes or when reproduction is coarse, the area where the curlicues join the circle may fill in slightly.

•Use color according to the guidelines in document 132, Color. Metallic colors such as silver or gold may be used in product identification elements.

•Place the identification elements on a product

in an asymmetrical layout. In a product identification format, avoid centering a graphic signature, the Monogram, or a secondary word mark used alone.

When the space available for product identification is sufficient, the primary signature is used. In this example, the signature Monogram and signature typography are positioned at the far right on the product identification panel, and the Laser Line is bled left off the format. The asymmetrical layout and extension of the Laser Line suggest the qualities of dynamism and innovation.

For more information on the primary signature, see document 131, Graphic Signatures, pages 11 and 12.

The signature typography contains the secondary word mark, “L/U Angio,” typeset in Univers 48, the lighter of the two weights of Univers used in signatures. An exception to the standard use of Univers 68 for most typography in graphic signatures, this lighter weight is specified because it communicates a sense of high technology and exacting precision, qualities with which it is desirable for the product to be associated.

For more information on signature typography, see document 131, Graphic Signatures, pages 31 to 35.

The signature is reproduced in the corporate colors, Platinum Grey and Laser Red. Whenever possible, the corporate colors are used in product identification elements.

For more information on color in signature elements, see document 132, Color.

Note: The Laser Line may be reproduced only in Laser Red, black, white, or a metallic color such as silver or gold.

Identification Elements: Primary signature containing the component’s communicative name reproduced in white and

Laser Red against a dark neutral background

When the space available for product identification is sufficient, the primary signature is used.

In this example, the signature typography contains the communicative name of the component,

“GE Medical Systems.” This name is useful as product identification because it serves a dual function: It identifies the source of the product while suggesting that the product is part of a group of interrelated products.

For more information on the primary signature, see document 131, Graphic Signatures, pages 11 and 12.

Note: When the communicative name of a component or affiliate is used in product identification, it must appear in a primary, compact, or vertical signature. A communicative name may not be used outside a graphic signature nor in a special signature.

The signature is positioned in an asymmetrical layout on the product. By extending the Laser Line to bleed left off the format and positioning the other signature elements to the right, the qualities of dynamism and innovation are emphasized.

Identification Elements: Compact signature containing the component’s communicative name reproduced in white against a dark neutral background,

and a secondary word mark outside the signature reproduced in GE color B6002

On large products, identification elements may appear separately. In this example, the compact signature containing the component’s communicative name, “GE Medical Systems,” is used as the main identification on the operator panel. The secondary word mark, “Mammoview,” is featured in a large size outside the signature on the front panel of the product.

Only secondary word marks and model numbers may be used outside a graphic signature. Communicative names of components or affiliates must appear in a primary, compact, or vertical signature.

When identification elements appear outside a signature, they are typeset in Univers 68 and, if needed, Univers 48 in initial capital and lowercase letters.

For more information on program typography, see document 133, Typography.

Although the corporate colors are preferred for all identification elements, secondary word marks and model numbers used outside graphic signatures may appear in colors selected from GE color palettes.

For more information on color, see document 132, Color. Color samples are available from the GE Identity Website or Hotline.

Identification Elements: Vertical signature containing a secondary word mark reproduced in white and

Laser Red against a dark neutral background

The vertical signature is used when the application format is narrow or when vertical emphasis is desired. In this example, the space available for product identification is sufficient to accommodate either the primary or the compact signature. However, the vertical signature is used because the vertical emphasis provides visual contrast to the horizontality of the product itself.

For more information on the vertical signature, see document 131, Graphic Signatures, pages 15 and 16.

Identification Elements: Special signature A (Laser Line omitted) containing

a secondary word mark reproduced in white against a dark neutral background

Identification Elements: Compact signature containing the component’s communicative name reproduced in white against GE color B6002,

and the model number outside the signature reproduced in GE color B6002

The communicative name, “GE Medical Systems,” is useful here because it suggests that the product is part of a group of interrelated medical products.

Note: Not all component or affiliate communicative names are appropriate for use as identification on products.

Identification Elements: Special signature A (Laser Line omitted) containing the generic product name, product description, or benefit reproduced in white against a dark neutral background

Identification Elements: Monogram only reproduced in white against a dark neutral background

g

GE Medical Systems

Identification Elements: Compact signature containing the component’s communicative name reproduced in Platinum Grey and Laser Red against a light neutral background,

and the model number outside the signature reproduced in white against GE color B6002.

Identification elements may appear in bars or bands of color, if desired. Colors used in product identification bands may be selected from the GE color palettes. In this example, a compact signature is reproduced in the corporate colors, Platinum Grey and Laser Red, against a light neutral background. Beneath the signature, the model number is reproduced in white against a colored band.

For more information on the compact signature, see document 131, Graphic Signatures, pages 13 and 14.

For more information on color in signature elements, see document 132, Color. Color samples are available from the GE Identity Website or Hotline.

Although the guidelines that apply to the identification of domestic products also apply to products for sale outside the U.S.A., there are some distinctions:

•Whenever possible, use a graphic signature or the Monogram alone on the most visible side or surface of the product to be exported by U.S. components and overseas affiliates licensed to use the corporate trademarks. An asterisk and

trademark protection statement are not needed.

•The Monogram alone may be used to supplement a graphic signature or as the primary identification if used with the affiliate mark (joint marks). An asterisk and trademark protection statement are not needed.

•Indicate the country of origin (the country where the product was manufactured) on all exported products. If there is a specific reason to omit the country of origin, consult your legal counsel, because an indication of origin is a legal requirement in many countries.

In exceptional situations, GE components may use “General Electric Company” or “General Electric” instead of a trademark to identify their products. Affiliates are not authorized to use the Company name instead of a trademark.

Rating, Instruction, and Information Plates outside the U.S.A.

Even though rating, instruction, and information plates are attached to products identified with corporate trademarks, a graphic signature

(or the General Electric Signature) or the joint marks must be placed at the top of the plate followed by an asterisk and one of the Form 1 standard trademark protection notation statements, as shown in document 121, Primary Trademarks & Service Marks, page 06.

If the function, design, or size of a product precludes the use of a rating plate, place the asterisk and trademark protection notice on the product packaging. This is the only instance where the statement is not required directly on the product.

Original Equipment Manufacturer (OEM)

Customers and Their Dealers

Upon request, a manufacturer whose products use GE components, products, materials, or subassemblies may be authorized to attach a permanent information plate to the manufactured product naming the GE product or materials included. When the plates clarify information such as warranty coverage or service channels, they are of benefit to GE.

When the OEM prepares the plate, the plate should include only the Company name, not the trademarks. All plates prepared by OEMS must be approved by the responsible Company component.

Equipped with

GE Fractional-HP

Motor

Plates, Tags, and Labels

Prepared and Supplied by GE to OEMS

When GE components supply plates, tags, or labels to a customer OEM, these Company-pre- pared attachments should follow these guidelines:

•The Monogram is the only trademark that may be used. It may be used in any graphic signature arrangement such as those described on page 02.

•Make sure that the “Equipped with” statement and the Monogram are less prominent than the OEM’s name or trademark on the complete product.

•The Monogram must be subordinate to the “Equipped with” statement.

•Supply the same number of attachments as

products to the OEM. When the GE product is bulk, establish suitable stan-

the number of attach-

.

must be removable and obviously

organization supplying plates, tags, or labels must detail limitations in writing to avoid any confusion. The agreement must provide that the OEM or its distributors or dealers will not use GE trademarks in advertising or promotion.

The Company organization selling the component product is responsible for taking action if its customers or customers’ resellers abuse

privileges of use, or if misrepresentation occurs.