- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
A graphic signature may be fabricated as individual elements and applied to any structurally sound surface, such as a building wall. The individual elements may be of plastic-faced metal container or metal channel construction. The metal channel construction may be especially applicable for small sizes and interior signs, such as signs for lobbies.
Generally, this sign is used as a supporting sign along with a primary facility identification sign. Nevertheless, individual elements may be used as the primary facility identification sign at locations where a pylon, monument, pole, or ground sign cannot be installed.
continued
Individual Sign Elements |
280.15 |
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GE Aircraft Engines
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GE Identity Program |
280, Facility Signs |
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GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Individual Sign Elements, continued |
280.16 |
Graphic Signatures
Depending on the space available for the sign and the letter size required to maintain legibility at the average viewing distance, any of the graphic signature arrangements described in the general guidelines on page 02 may be used. Examples of typical signatures are shown at the right.
Monogram Alone
At facilities where several components or affiliates are located, at sites where the sign is visible from such a distance that the signature typography would be illegible even at its maximum size,
or when the sign is used as a supporting sign, the Monogram may be used alone.
Typography
For information on signature typography and other typography, see the general guidelines on page 02.
Color
To ensure legibility of the graphic signature, white is used in the letters/curlicues of the signature Monogram and on the face of all typography for all plastic-faced elements. Metal elements may also be aluminum or steel-colored (not brass or bronze). Dark grey or black is used on all returns. The Laser Line appears in Laser Red, with red neon used whenever the sign is illuminated. The Monogram for plastic-faced elements has a black field to contrast with the white letters. The Monogram for metal elements uses the building façade as the field, as shown in the drawing.
Dynamic Monogram
The Dynamic Monogram should not be fabricated as an individual element (or elements). As an option, any version of the Dynamic Monogram may be painted on a structurally sound surface, such as a building wall, and reproduced according to the guidelines in document 134, Dynamic Monogram.
Lighting
All elements may be internally illuminated or nonilluminated.
For more information, see document 285, Facility Signs Engineering Drawings, pages 15.01 to 15.35.
g
g
GE Schenectady
GE Superabrasivesx
Note: Drawings are not to scale.
GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
The roof sign is a custom-built sign, specially designed for use on top of a specific building.
Generally, this sign is used as a supporting sign along with a primary facility identification sign. Nevertheless, the roof sign may be used as a primary facility identification sign at locations where a pylon, monument, pole, or ground sign cannot be installed.
When the sign is used as the primary facility identification sign, it should be illuminated. When used as a supporting sign, it may be nonilluminated.
continued
Roof Sign |
280.17 |
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g |
GE Aircraft |
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Engines |
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GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Graphic Signatures
Depending on the space available for the sign and the letter size required to maintain legibility at the average viewing distance, any of the graphic signature arrangements described in the general guidelines on page 02 may be used.
Monogram Alone
At facilities where several components or affiliates are located, or at sites where the sign is visible from such a distance that the signature typography would be illegible even at its maximum size, the Monogram may be used alone.
Typography
For information on signature typography and other typography, see the general guidelines on page 02.
Color
To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red is used only in the Laser Line.
Dynamic Monogram
The Dynamic Monogram is not used on roof signs.
Lighting
The entire sign face may be
•internally illuminated
(with the face of the sign white)
•externally illuminated or nonilluminated (with the face of the sign very light grey)
Note: Because the roof sign is custom-designed, engineering drawings for it are not available.
Roof Sign, continued |
280.18 |
gGE Lighting
gGE Nuclear Energy
gGETransportation Systems
Note: Drawings are not to scale.
GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)