Standard Graphic Signature Overlays

g GE Motors

1m white graphic signature overlay

g GE Superabrasives

2m white graphic signature overlay

g We bring good things to life.

3m white graphic signature overlay

g GE Capital

1m light grey graphic signature overlay

g GE Power Systems

2m light grey graphic signature overlay

A standard graphic signature overlay, typically located in zone 3 (see pages 06.04 and 06.05), displays a component or affiliate name: for example, GE Motors.

The standard graphic signature overlay, provided as a rentable element, is available

•in 3 lengths:

-1m (39”)

-2m (78”)

-3m (117”)

•in four background colors: white, light grey, black, or red

•with black or white signature typography and Monogram (depending on the background color) and a Laser Red Laser Line

For custom background colors, see page 06.03.

Graphic signature overlays can also display the names of products or services, exhibit themes, and slogans such as “We bring good things to life.”

Such overlays are custom, available at an additional charge. For assistance in creating custom overlays, contact the exhibit supplier account manager assigned to your business (see Section 01: Overview, Exhibit Supplier Contacts,” page 01.08).

Graphic overlays used on wall panels can feature a variety of backgrounds, as shown here and on page 06.09: for example,

•white

•the Dynamic Monogram

•duotone

•full bleed

For assistance in creating custom graphics, contact the exhibit supplier account manager assigned to your business (see Section 01: Overview, Exhibit Supplier Contacts,” page 01.08).

Note: The Dynamic Monogram may not be used alone; it must always be accompanied by a graphic signature with the full signature Monogram, as shown in the example on this page.

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g

GE Supply

All colors in a photograph or illustration can be reduced to two, creating a duotone. Typically,

a duotone is used in the background of a graphic overlay, as shown in the example at the left, providing contrast to a full-color photograph or illustration that highlights product benefits.

A full-bleed background is sized to completely cover the surface of contiguous wall panels, as shown in the example at the lower left. This background can be used alone or with other graphics placed on top.

GE Aircraft Engines

Caption: Univers Condensed Bold

Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

g GE Plastics

In exhibits over 8' in height, the GE identity and component or affiliate names, product or service names, and wayfinder information can be displayed in a large format in zones 1 and 2.

(For a discussion of the zones in the graphic hierarchy, see pages 06.04 and 06.05.)

Above 8', information can be displayed

•on wall panels over 8'

•in banner graphics

•in lightwall graphics

06

5m (195")

g a1.3m

GE Aircraft Engines (52")

Custom banner graphics hang from exhibit posts and beams and can be fabricated to fit each of the standard beam lengths. Since they can be seen from a great distance—across a tradeshow floor— banners are a good place to display the GE identity. For optimum legibility, the capital letter heights used in banners should be those recommended for use in graphic hierarchy zone 1 or 2, described on pages 06.04 and 06.05.

Note: The Dynamic Monogram may not be used alone; it must always be accompanied by a graphic signature with the full signature Monogram, as shown in the examples on this page.

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