- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
The monument is a single-faced sign rising from a dynamic base. It is available in two standard heights: 6'6" and 9'8". Because of its simple horizontality, this sign is more traditional in appearance than the pylon sign, but with the dynamic base, the sign is a striking accent to
GE facilities.
As a single-faced sign, the monument sign is installed parallel to a two-way street or perpendicular to a one-way street.
The monument sign is preferred as the primary facility identification sign at locations where
•there is sufficient space for its installation, such as a lawn area
(Note: At locations where insufficient space prevents use of the dynamic base, the ground sign, page 09, may be used.)
•a single-sided sign is legible from typical viewpoints
Dynamic Base
The chief function of the dynamic base is æsthetic. When viewed from different angles, the base appears to be a portion of a large rectangular solid block, buried below but breaking through the earth’s surface at a surprising angle. To emphasize this dramatic quality, the base may be finished in Laser Red or, as shown in the drawing, in dark grey.
continued
Monument Sign |
280.05 |
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gG GE Aircraftc
Engines
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GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Graphic Signatures
To take advantage of the horizontal sign format and to keep typography as large as possible, the compact signature arrangement is preferred on the monument sign. When two or more lines are required for the signature typography, the top line is positioned to the right of the signature Monogram. Examples of typical signatures are shown in the drawings at the right.
Note: The Monogram may not be used alone on this sign.
Typography
For information on signature typography and other typography, see the general guidelines on page 02.
Color
To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red
is used only in the Laser Line.
Dynamic Monogram
Because the signature Monogram is large in the format, the one-quarter version of the Dynamic Monogram is used on monument signs. It is reproduced slightly darker than the background grey.
Lighting
The monument sign must be lighted with a combination of internal and external illumination to make the unique shape, dynamic base, and message visible at night:
•The signature Monogram and Laser Line are internally illuminated.
•Signature typography and other typography (if used), the Dynamic Monogram, and
the dynamic base are externally illuminated.
For more information, see document 285, Facility Signs Engineering Drawings, pages 05.01 to 05.35.
Monument Sign, continued |
280.06 |
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GE Capital |
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GE Appliance |
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GE Information |
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Switzerlandc |
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Plan View
GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
The pole sign is a double-faced sign available in two standard sizes, 7'x 7' and 11'6"x 11'6", which can be mounted at heights up to 30 and 40 feet, respectively. Because of its height and the size of the signature typography, this sign is recommended where visibility at a great distance or from a highway is required.
Note: Because of the sign size and height, and to withstand strong wind loads, the face of the pole sign is a light-weight flexible material—not Lexan® polycarbonate.
continued
Pole Sign |
280.07 |
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GE Aircraft
Engines
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GE Identity Program |
280, Facility Signs |
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GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Graphic Signature
To maximize the height of the signature typography, only the vertical signature arrangement is used on pole signs. Examples of typical signatures are shown in the drawings at the right.
Monogram Alone
At facilities where several components or affiliates are located, or at sites where the sign is visible from such a distance that the signature typography would be illegible even at its maximum size, the Monogram alone may be used on the pole sign.
Typography
For information on signature typography, see the general guidelines on page 02.
Note: On pole signs, typography is not used outside the graphic signature.
Color
To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red is used only in the Laser Line.
Dynamic Monogram
The Dynamic Monogram is not used on pole signs.
Lighting
The entire sign face is internally illuminated (with the face of the sign white). Poles may be externally illuminated, if desired.
For more information, see document 285, Facility Signs Engineering Drawings, pages 07.01 to 07.31.
Pole Sign, continued |
280.08 |
gg
GE Canada |
GE |
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Appliances |
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GE |
GE |
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International |
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Transportation |
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Sales |
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Systems |
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& Services |
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Note: Drawings are not to scale.
GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)