- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Standard Letterhead |
261.31 |
for North American Components & Affiliates
11⁄4 |
2 1⁄4 |
17⁄8 |
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3⁄16 |
g |
1 |
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GE Plastics |
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1⁄4 |
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1 p |
Plastics Technology Division |
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General Electric Company |
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One Plastics Ave., Pittsfield, MA 02101 |
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413 838 5400 |
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Unless noted by “p” for pica, dimensions are given in inches.
Size 8 1⁄2" x 11" |
40 1⁄2 picas with bleed |
Color |
stationery stock with |
Reproduction |
ComponentsAmericanNorth for |
LetterheadStandard |
Typography |
Paper Stock |
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Monogram |
See pages 20 to 23 for |
Match color samples |
See page 10 for infor- |
Standard: |
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44 -point GE Logo Font, |
guidelines. |
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
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available from the |
Communicative name: |
Laser Red, available from |
Standard: GE standard |
Executive: Engraving |
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GE Identity Website |
11/12 point Univers 68 |
the GE Identity Website |
stationery stock with |
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or Hotline. |
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or Hotline |
and,if needed,Univers 48 |
custom GE watermark |
continued |
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Laser Line: 1⁄2 -point rule, |
Monogram: |
Executive: GE executive |
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Platinum Grey |
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Address block: |
Laser Line: Laser Red |
custom GE watermark |
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fiAf |
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Platinum Grey |
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liates |
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All typography: |
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31.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
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g
g
Unless noted by “p” for pica, |
The GE Intersil letterhead |
dimensions are given in inches. |
is shown for demonstration |
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purposes only. |
Standard Letterhead |
261.32 |
for North American Components & Affiliates, continued
minimum margin |
3⁄8 |
GE Intersil
Intersil, Inc.
10600 Ridgeview Ct., Cupertino, CA 95014
408 424-5526
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GE Canada |
continued |
LetterheadStandard ComponentsAmericanNorth for |
General Electric Canada, Inc. |
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2300 Meadowvale Blvd. |
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Mississauga, Ont. L5N 5P9 Canada |
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416 858-5100 |
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fiAf & |
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continued |
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liates, |
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32.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
g
g
Unless noted by “p” for pica, dimensions are given in inches.
Standard Letterhead |
261.33 |
for North American Components & Affiliates, continued
minimum margin |
3⁄8 |
Life of Virginia
The Life Insurance Company of Virginia
6610 West Broad St., Richmond, VA 23230
804 281-6300, Fax: 804 281-6900
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GE Marine |
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& Industrial Engines |
continued |
LetterheadStandard ComponentsAmericanNorth for |
General Electric Company |
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P.O. Box 156301, One Neumann Way |
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Cincinnati, OH 45215-6301 |
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513 330-5400 |
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fiAf & |
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liates, |
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33.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
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Standard Letterhead with |
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Brand Marks, a Slogan, or Certification |
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for North American Components & Affiliates |
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1 1⁄4 |
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2 1⁄4 |
17⁄8 |
1 |
3⁄16 |
g |
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GE Appliances |
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General Electric Company |
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Appliance Park, Louisville, KY 40225 |
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502 452-4000 |
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center |
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horizontally |
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1⁄2 |
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1 1⁄4 |
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Unless noted by “p” for pica, |
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custom GE watermark |
dimensions are given in inches. |
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Size 8 1⁄2" x 11" |
Typography |
xColor Paper Stock Reproduction |
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Monogram |
See pages 20 to 23 for |
Match color samples |
See page 10 for infor- |
Standard: |
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guidelines. |
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
||
44 -point GE Logo Font, |
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Laser Red, available from |
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available from the |
Communicative name: |
Standard: GE standard |
Executive: Engraving |
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the Website or Hotline. |
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GE Identity Website |
11/12 point Univers 68 |
stationery stock with |
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or Hotline |
and,if needed,Univers 48 |
Monogram: |
custom GE watermark |
continued |
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Brand Marks |
Laser Line: 1⁄2 -point rule, |
Platinum Grey |
Executive: GE executive |
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Monogram: |
40 1⁄2 picas with bleed |
Laser Line: Laser Red |
stationery stock with |
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1⁄4" diameter or |
Address block: |
All typography: |
custom GE watermark |
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25 -point GE Logo Font |
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8/9 point Univers 48 |
Platinum Grey |
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Logotypes: |
Slogan or Certification |
Brand marks: |
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3⁄32" capital height |
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(in place of brand marks): |
• Monogram: |
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8-point Univers 68 |
Platinum Grey |
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• Logotypes: Use existing |
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brand mark color. |
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261.34
1⁄4
1 p
34.261 with Letterhead Standard cationfiCerti or Slogan, a Marks, Brand liatesfiAf & Components American North for
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
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Standard Letterhead with |
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Brand Marks, a Slogan, or Certification |
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for North American Components & Affiliates, |
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continued |
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We bring good things to life. |
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5⁄16 |
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GE watermark |
Dimensions are given in inches. |
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Note: In all stationery, |
Instead, a certification |
• Size and place the |
• Use no more than two. |
See page 71 for exam- |
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the preferred form of |
logo may be used xlogo like a brand • Reproduce the logo in ples of certifcation on |
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certification is a state- |
according to these |
mark (shown on the |
Platinum Grey only. |
business cards. |
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ment, as shown above. |
guidelines: |
preceding page). |
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261.35
35.261 with Letterhead Standard cationfiCerti or Slogan, a Marks, Brand liates,fiAf & Components American North for continued
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Standard Letterhead |
261.36 |
with Individual’s Name
for North American Components & Affiliates
|
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1 1⁄4 |
2 1⁄4 |
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1 7⁄8 |
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1 |
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⁄16 |
g |
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3 |
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GE Plastics |
1⁄4 |
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Robert W. Holmes |
Plastics Technology Division |
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1 p |
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Vice President |
General Electric Company |
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One Plastics Ave., Pittsfield, MA 02101 |
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413 838-5453, Fax: 413 838-5455 |
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Robert.Holmes@plastics.ge.com |
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Unless noted by “p” for pica, dimensions are given in inches.
Size 8 1⁄2" x 11" |
40 1⁄2 picas with bleed |
Color |
stationery stock with |
ComponentsAmericanNorth for |
LetterheadStandard Names’Individualwith |
Typography |
Paper Stock |
Reproduction |
|
||
Monogram |
See pages 20 to 23 for |
Match color samples |
See page 10 for infor- |
Standard: |
|
44 -point GE Logo Font, |
guidelines. |
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
|
available from the |
Communicative name: |
Laser Red, available from |
Standard: GE standard |
Executive: Engraving |
|
GE Identity Website |
11/12 point Univers 68 |
the GE Identity Website |
stationery stock with |
|
|
or Hotline. |
|
|
|||
or Hotline |
and,if needed,Univers 48 |
custom GE watermark |
|
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|
|
|
|
|||
|
Laser Line: 1⁄2 -point rule, |
|
Executive: GE executive |
|
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|
Address block: |
|
custom GE watermark |
& |
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fiAf |
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8/9 point Univers 48 |
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liates |
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Individual’s name: |
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8/9 point Univers 68 |
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36.261 |
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Individual’s title (optional): |
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8/9 point Univers 48 |
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