- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Program Identity GE
Staff Corporate for Stationery ,262
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Letterhead
for Corporate Staff
1 1⁄4 |
2 1⁄4 |
1 7⁄8 |
|
3⁄16 |
g |
1 |
|
Economic Research & Forecasting General Electric Company
3135 Easton Turnpike, Fairfield, CT 06431
203 373-2500
Unless noted by “p” for pica, dimensions are given in inches.
Size 8 1⁄2" x 11" |
Address block: |
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Monogram |
8/9 point Univers 48 |
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44 -point GE Logo Font, |
Note: Letterheads used |
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available from the |
by affiliates attached to |
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GE Identity Website |
corporate staff compo- |
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or Hotline |
nents (for example, GE |
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Typography |
Property Management |
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or GE Ceramics) carry |
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See pages 20 to 22 for |
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the communicative |
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guidelines. |
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name above the Laser |
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Laser Line: 1⁄2 -point rule, |
Line, similar to North |
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40 1⁄2 picas with bleed |
American components. |
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See document 261, |
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Stationery for North |
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American Components |
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& Affiliates, page 31. |
Color |
Paper Stock |
Reproduction |
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Match color samples |
See page 10 for infor- |
Standard: |
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for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
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Laser Red, available from |
Standard: GE standard |
Executive: Engraving |
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the GE Identity Website |
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stationery stock with |
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or Hotline. |
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custom GE watermark |
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Monogram: |
Executive: GE executive |
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Platinum Grey |
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stationery stock with |
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Laser Line: Laser Red |
custom GE watermark |
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All typography: |
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Platinum Grey |
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262.31
1 p
Corporate for |
Letterhead |
Staff |
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31.262
Program Identity GE
Staff Corporate for Stationery ,262
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Letterhead with Individual’s Name for Corporate Staff
|
1 1⁄4 |
2 1⁄4 |
1 7⁄8 |
1 |
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g |
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3⁄16 |
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Andrew J. Harman 
Corporate Marketing Communications 
Manager General Electric Company
3135 Easton Turnpike, Fairfield, CT 06431
203 373-3056, DC: 229-3056, Fax: 203 373-2992
Andrew.Harman@corporate.ge.com
Unless noted by “p” for pica, dimensions are given in inches.
Size 8 1⁄2" x 11" |
Typography |
Color |
Paper Stock |
Reproduction |
|
Monogram |
See pages 20 to 22 for |
Match color samples |
See page 10 for infor- |
Standard: |
|
guidelines. |
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
||
44 -point GE Logo Font, |
|||||
|
Laser Red, available from |
|
|
||
available from the |
Laser Line: 1⁄2 -point rule, |
Standard: GE standard |
Executive: Engraving |
||
the GE Identity Website |
|||||
GE Identity Website |
40 1⁄2 picas with bleed |
stationery stock with |
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||
or Hotline. |
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||||
or Hotline |
|
custom GE watermark |
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Address block: |
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8/9 point Univers 48 |
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Executive: GE executive |
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Individual’s name: |
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stationery stock with |
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custom GE watermark |
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8/9 point Univers 68 |
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Individual’s title (optional): |
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8/9 point Univers 48 |
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262.36
1 p
36.262 Name s’Individual with Letterhead Staff Corporate for
Program Identity GE
Staff Corporate for Stationery ,262
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Second Sheet |
262.37 |
for Corporate Staff |
|
1 7⁄8
1
Dimensions are given in inches.
Size 8 1⁄2" X 11" |
Color |
stationery stock with |
Reproduction |
StaffCorporatefor |
SheetSecond |
Paper Stock |
|
|
|||
Typography |
Match color samples for |
See page 10 for infor- |
Standard: |
|
|
Laser Line: 1⁄2 -point rule, |
Laser Red, available from |
mation on paper stocks. |
Offset lithography |
|
|
the GE Identity Website |
|
|
|
|
|
40 1⁄2 picas with bleed |
Standard: GE standard |
Executive: Engraving |
|
|
|
or Hotline. |
|
|
|||
|
|
|
|
|
|
|
Laser Line: Laser Red |
custom GE watermark |
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Executive: GE executive |
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|
|
|
stationery stock with |
|
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|
|
|
custom GE watermark |
|
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|
37.262
Program Identity GE
Staff Corporate for Stationery ,262
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Monarch Letterhead for Corporate Staff
|
1 1⁄4 |
align |
1 5⁄8 |
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1 |
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g |
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3⁄16 |
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1 p |
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Roger V. Zimmerman |
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Vice President |
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Unless noted by “p” for pica, dimensions are given in inches.
Size 7 1⁄4" x 10 l⁄2" |
Typography |
|
Monogram |
See pages 20 to 22 for |
|
guidelines. |
||
44 -point GE Logo Font, |
||
|
||
available from the |
Laser Line: 1⁄2 -point rule, |
|
GE Identity Website |
34 1⁄2 picas with bleed |
|
or Hotline |
Individual’s name: |
|
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||
|
8/9 point Univers 68 |
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Individual’s title: |
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8/9 point Univers 48 |
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Position |
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The longest line of |
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typography in the name |
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and title block aligns |
|
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flush right with the end |
|
|
of the Laser Line. |
Color |
Paper Stock |
Reproduction |
|
Match color samples |
See page 10 for infor- |
Standard: |
|
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
|
Laser Red, available from |
Standard: GE standard |
Executive: Engraving |
|
the GE Identity Website |
|||
monarch stationery |
|
||
or Hotline. |
|
||
stock with custom GE |
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||
|
|
||
Monogram: |
watermark |
|
|
Platinum Grey |
Executive: GE executive |
|
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|
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Laser Line: Laser Red |
monarch stationery |
|
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All typography: |
stock with custom GE |
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watermark |
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Platinum Grey |
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262.38
Staff Corporate for |
Letterhead Monarch |
38.262