- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Reproduction Materials |
315.60 |
The following reproduction materials are |
• GE Logo Font (item 551), custom fonts for |
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available from the GE Identity Website or Hotline |
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Windows and Macintosh computers, including |
to all GE components, licensed affiliates, and |
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all versions of the |
their suppliers: |
- |
signature Monogram |
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- |
Dynamic Monogram |
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- |
linear Dynamic Monogram |
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(For information on using this computer font, |
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see document 382, GE Logo Font.) |
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• signature Monogram grid drawings (item 540), |
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laser-printed drawings used in large-scale manual |
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enlargement, including |
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- |
positive |
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- |
reverse |
• color samples (item 560), offset-printed sheets used to establish visual standards for match color reproduction, including one uncoated and
one coated sheet of - Platinum Grey
- Laser Red
- GE Grey & Metallic Color Palette - GE Dark Color Palette
- GE Bright Color Palette
GE Identity Program |
315, Summary Standards & Guidelines |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Name & Trademark Practices for Affiliates
g
GE Identity Program
These guidelines apply to the names and graphic identifiers used by GE affiliates. For the purpose of this document, an affiliate is an independent legal entity that is separate and distinct from GE, in which GE holds a direct or indirect ownership interest, including
•acquired affiliate, an existing business in which GE acquires an ownership interest
•created affiliate, a business that GE alone starts
•joint venture affiliate, a business that GE and one or more business partners start
Affiliates licensed to use the GE trademarks are entrusted with a valuable property. They share with GE an opportunity and responsibility to enhance the value of this property—to preserve and strengthen the unique attributes of the
GE trademarks.
The key to protecting and enhancing the value of the GE trademarks lies in their correct and consistent use by everyone in all applications.
We benefit from others’ correct use, and they in turn benefit from ours. Working together to uphold a common set of standards, all users of
the GE trademarks help to preserve and enhance their value.
For GE employees, this document provides an introduction to the correct use of the GE trademarks and outlines what is expected of licensed affiliates.
For acquired affiliates and joint venture affiliates, separate documents excerpted from this guide explaining GE requirements are available. Detailed guidelines controlling the GE graphic system in all applications appear in the comprehensive set of documents, GE Identity Program Standards & Guidelines, available from the GE Identity Website or Hotline.
341 Revised
2000.10
Name & Trademark Practices |
341.01 |
for Affiliates
Contents
Introduction |
341.02 |
“Winning Combinations” |
341.03 |
GE Identity Overview |
341.10 |
GE Graphic System |
341.11 |
Summary of Graphic Identifiers |
341.15 |
Used by Licensed Affiliates |
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Created Affiliates |
341.17 |
Acquired Affiliates |
341.20 |
Naming Process Overview |
341.21 |
Five-Level Naming Scheme |
341.22 |
Naming Decision Tree |
341.24 |
Industry Issues Research, 1986 |
341.26 |
Naming Process outside the U.S.A. |
341.27 |
Joint Venture Affiliates |
341.30 |
Graphic Identifiers |
341.31 |
Joint Marks |
341.32 |
Use of GE Trademarks |
341.36 |
in Marketing Applications |
|
GE Identity Program |
341, Name & Trademark Practices for Affiliates |
GE Identity Website: http://www.ge.com/identity |
(Revised 2000.10) |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Introduction |
341.02 |
liates fi Af
Venture Joint
The purpose of this guide is to help you before you negotiate a licensing or other trademark agreement—and whenever possible, before you negotiate the initial business alliance—to determine the most appropriate and preferred
•name
•graphic identifier
for any contemplated
•acquired affiliate
•created affiliate
•joint venture affiliate
In addition, these guidelines provide a general indication of how the GE name and trademarks must be used in licensee applications such as stationery, signs, vehicles, product promotion, and advertising.
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The growing number of business alliances with different marketing strategies requires a variety of graphic identifiers that relate the names and trademarks of business partners to those of GE.
Each of these names and identifiers must
•optimize the visibility of the GE name and/or trademarks in view of specific market conditions
For example, in many cases it is desirable for the GE name and trademarks to predominate,
but under some circumstances, they are not used at all—optimum visibility is invisibility.
•meet the requirements of sound trademark practice
Trademarks and service marks are protected in the United States by continued and proper use, as well as official registration. (Registration of a mark in the U.S. Patent & Trademark Office establishes certain procedural rights in the mark and, in the case of a dispute, makes it easier to defend exclusive rights.) It is imperative that we use the marks correctly ourselves and make sure that licensees and others authorized to use them also understand and practice proper use.
By following the guidelines contained here, you not only help achieve optimum visibility for the GE name and trademarks, you also help ensure correct and consistent trademark use by licensees, which in turn helps protect the marks and enhances their value.
You can help prospective partners understand GE’s requirements by
•discussing the preferred identification for a proposed alliance early in negotiations with the other company
To avoid misunderstanding, before negotiating the details of the alliance,
-determine the best name and identifier, using this guide
-obtain legal and management approvals as defined in document 123, Trade Names, Trademarks, & the GE Identity Program
•providing your prospective partners with the excerpts from this document prepared especially for them
Separate booklets, one for each type of business alliance, as shown at the left, are available from the GE Identity Website or Hotline.
GE Identity Program |
341, Name & Trademark Practices for Affiliates |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)