Using the Monogram with Other Logos

Examples are reductions of 11 x 8 1⁄2 - inch formats.

g

GE Power Generation

to

Power, Inc.

1988

VIRGINIA POWER

Monogram: 80-point GE Logo Font, signature typography: 20-point Univers 68, text: 36-point ITC New Baskerville

g

GE Power Generation

Proposal to

Virginia Power, Inc.

When using the logo of another company on a cover page, follow these guidelines, as shown in the example at the upper left:

•Keep the other logo outside the graphic signature, well separated from the Monogram. Do not place the other logo next to the Monogram (for example, do not place it to the right of the Monogram, as shown in the incorrect example at the lower left). Because such

a placement suggests a strong alliance with GE, it is reserved for the identification of only those joint ventures that are licensed to use joint marks.

(For more information on joint marks, see document 341, Name & Trademark Practices for Affiliates, pages 30 to 35.)

•Avoid using the other logo in the title; instead, use the name of the company in the title, set in the same typeface and size as the balance of the title.

•Place the logo at the bottom of the cover sheet, separated from but aligned with the other elements.

Examples are reductions of 11 x 8 1⁄2 - inch formats.

g

GE Power Generation

to

Power, Inc.

1988

VIRGINIA POWER

Monogram: 80-point GE Logo Font, signature typography: 20-point Univers 68, text: 36-point Univers 75

g

GE Power Generation

Proposal to

Virginia Power, Inc.

When using the logo of another company in a title transparency, follow these guidelines, as shown in the example at the upper left:

•Keep the other logo outside the graphic signature, well separated from the Monogram. Do not place the other logo next to the Monogram (for example, do not place it to the right of the Monogram, as shown in the incorrect example at the lower left). Because such

a placement suggests a strong alliance with GE, it is reserved for the identification of only those joint ventures that are licensed to use joint marks.

(For more information on joint marks, see document 341, Name & Trademark Practices for Affiliates, pages 30 to 35.)

•Avoid using the other logo in the title; instead, use the name of the company in the title, set in the same typeface and size as the balance of the title.

•Place the logo at the bottom of the overhead transparency, separated from but aligned with the other elements.

Examples are reductions of a 4 5⁄8 x 7 - inch format for 35 mm slides.

e

GE Power Generation

Proposal to

Virginia Power, Inc.

VIRGINIA POWER

Monogram: 66-point GE Logo Font, signature typography and text: 22-point Univers 68

e

GE Power Generation

Proposal to

Virginia Power, Inc.

Graphic signature: 34-point Univers 68, text: 34-point Univers 65 and 55

Note: The letterspacing

of light type against a dark background is slightly more open than that normally used in print.

When using the logo of another company in a title slide, follow these guidelines, as shown in the example at the upper left:

•Keep the other logo outside the graphic signature, well separated from the Monogram. Do not place the other logo next to the Monogram (for example, do not place it to the right of the Monogram, as shown in the incorrect example at the lower left). Because such

a placement suggests a strong alliance with GE, it is reserved for the identification of only those joint ventures that are licensed to use joint marks.

(For more information on joint marks, see document 341, Name & Trademark Practices for Affiliates, pages 30 to 35.)

•Avoid using the other logo in the title; instead, use the name of the company in the title, set in the same typeface and size as the balance of the title.

•Place the logo at the bottom of the title slide, separated from but aligned with the other elements.

03

The same basic style for text is used in all print, overhead, and slide presentations:

•Use a fine (thin) horizontal line at the top of the presentation format. Place the headline above the line and the body text below it.

•Set type flush left, ragged right.

•Use at least one point of additional space between lines of type.

•Do not indent paragraphs; instead, skip at least one-half line space between paragraphs.

Headline & Top Horizontal Line

Typeface: Univers 68.*

For recommended type sizes, see page 01.03.

Keep the headline and top horizontal line the same size and in the same position on all pages or transparencies, whether the text and headlines are long or short.

Because most laser printers cannot print up to the edge of the paper, in the examples of print presentations and overhead transparencies on pages 03.02 and 03.03, the top horizontal line is shown beginning at the left margin, aligned with the left edge of the headline and text.

Nevertheless, if the line can bleed left off the format, it should, as shown in the examples of slides on page 03.04.

Body Text

Typefaces

•Body copy: ITC New Baskerville

•Subheads and highlights: Univers 68*

For recommended type sizes, see page 01.03.

Begin the body text at least one line space below the horizontal line used at the top of all presentation formats. Keep this beginning point the same on all pages or transparencies, whether the body text is long or short.

Examples are reductions of 11 x 8 1⁄2 - inch formats.

Customer Focus Magazine

Marketing

•EDI and GE Plastics

–A look at how and why GEP’s EDI system works

•EDI and GE Lighting

–The customers demand EDI: GE Lighting delivers

•Pumping new life into an old market

–GE Plastics and GE Motors link up and create sales for both

Service

•GE “Action Center” in action

–GE Mortgage Insurance is providing unsurpassed service to customers

•AIM for excellence year-end winner

–ED&C earns $25,000 grand prize

Subheads: Univers 65, text: 24-point Univers 55

Customer Focus Magazine

Marketing

•EDI and GE Plastics

–A look at how and why GEP’s EDI system works

•EDI and GE Lighting

–The customers demand EDI: GE Lighting delivers

•Pumping new life into an old market

–GE Plastics and GE Motors link up and create sales for both

Service

•GE “Action Center” in action

–GE Mortgage Insurance is providing unsurpassed service to customers

•AIM for excellence year-end winner

–ED&C earns $25,000 grand prize

Overhead projections are difficult to read when they contain too much copy. To enhance legibility,

•make overhead transparencies summaries of the corresponding print presentation

•use the largest type size that space permits

Compared to preparing a print presentation, when preparing overhead transparencies,

•shorten copy to express the gist of an idea, omitting detail (When the presentation is made, the commentator can elaborate on the idea and cite details.)

•break long material into several overhead transparencies, as shown in the examples at the left

Body Copy

Use Univers 55, 56, 47, or 48* for the body text. Determine the size and style required and use the same size and style in all body text in the presentation.

Subheads & Highlights

To differentiate subheads and highlights from the body text, use the bold or black version of the typeface selected for the body text (Univers 75, 76, 67, or 68*) in the same size as the body text.

Recommended combinations of typefaces* for body copy and subheads:

Do not box, underline, or otherwise embellish highlights.

Examples are reductions of a 4 5⁄8 x 7 - inch format for 35 mm slides.

Customer Focus Magazine

Marketing

•EDI and GE Plastics

–How and why GEP’s system works

•EDI and GE Lighting

–Customers are demanding it

•Pumping new life into an old market

–GE Plastics/GE Motors link up and benefit

Subheads and text: 22-point Univers 68 and 48

Customer Focus Magazine

Marketing

•EDI and GE Plastics

–How and why GEP’s system works

•EDI and GE Lighting

–Customers are demanding it

•Pumping new life into an old market

–GE Plastics/GE Motors link up, benefit

Subheads: Univers 75, text: 22-point Univers 55

Note: The letterspacing

of light type against a dark background is slightly more open than that normally used in print.

Slides are difficult to read when they contain too much copy.

To enhance legibility, make slides very brief summaries of the corresponding print presentation. Compared to preparing a print presentation, when preparing slides,

•shorten copy using only key words and phrases (When the presentation is made, the commentator can define and expand on the idea and cite details.)

•break long material into several slides, as shown in the examples at the left

Body Copy

Use Univers 55, 56, 47, or 48* for the body text. Determine the size and style required and use the same size and style in all body text in the presentation.

Subheads & Highlights

To differentiate subheads and highlights from the body text, use either (but not both)

•the bold or black version of the typeface selected for the body text (Univers 75, 76, 67, or 68*) in the same size as the body text

•color

Recommended combinations of typefaces* for body copy and subheads when color is not used for differentiation:

Do not box or underline highlights.

*For names used in computer typesetting, see the footnote on page 01.03.