- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
01 |
Section 01: Overview |
247.01.07 |
Exhibit Supplier Contacts |
|
For assistance in executing a GE exhibit, contact the account manager assigned to your business, shown in the chart on the following page.
Note: GE Corporate Marketing Communications oversees the
GE exhibit program.
To provide feedback on the designated exhibit supplier, contact:
Expotechnik has been designated through GE’s formal bid process as the single-source supplier for all GE exhibits.
With headquarters in Atlanta, Georgia, and Frankfurt, Germany, Expotechnik manages the GE exhibit program throughout the world.
Daphne Edwards
Manager – GE Identity Program
GE Corporate Marketing Communications
3135 Easton Turnpike
Fairfield, CT 06431
203 373-3041, DC: 229-3041
Fax: 203 373-3247, DC: 229-3247
Daphne.Edwards@corporate.ge.com
Expotechnik Offices
Atlanta
1300 Northbrook Pkwy., Suite 150 Suwanee, GA 30024
800 989-8277, 770 277-1120 Fax: 770 277-1920
Germany
Aarstraße 176, Taunusstein 1
65232 Germany
49-6128-2690, Fax: 49-6128-21546
Expotechnik Managers
Director, Germany
Peter Soschinski
General Manager, United States
Jim Dock (pager: 888 206-1736) jdock@expotechnik.com
Operations Manager & Special Projects
John Pomper (pager: 888 206-1756) jpomper@expotechnik.com
Design Manager
Frank Emde (pager: 888 204-0886) femde@expotechnik.com
Planning Logistics Manager
Steve McIntire (pager: 888 206-1761) smcintire@expotechnik.com
Expotechnik Account Managers
Larry Oley (pager: 888 206-1754) loley@expotechnik.com
LeeAnn Ryan (pager: 888 206-1760) lryan@expotechnik.com
Rick Schoof (pager: 888 206-1759) rschoof@expotechnik.com
Eric Snyder (pager: 800 480-3815) esnyder@expotechnik.com
continued
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
01 |
Section 01: Overview |
247.01.08 |
Exhibit Supplier Contacts, continued |
|
For assistance in |
GE Business |
Expotechnik Account Manager |
|||
executing a GE exhibit, |
|
|
|
|
|
GE Aircraft Engines |
Rick Schoof or Jim Dock |
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contact the account |
|||||
GE Appliances |
Eric Snyder or Steve McIntire |
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manager assigned to |
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• |
GE Appliances Retail National Accounts |
LeeAnn Ryan |
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your business, shown |
|||||
GE Capital Services |
LeeAnn Ryan |
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in the chart at the right |
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• |
Employers Reinsurance |
LeeAnn Ryan |
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and on the following |
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• |
Financial Guaranty Insurance (FGIC) |
LeeAnn Ryan |
|||
page. Pager numbers |
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• |
GE American Communications (Americom) |
LeeAnn Ryan |
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for each manager |
|||||
• |
GE Capital Aircraft / Public Finance |
LeeAnn Ryan |
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are provided on the |
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• |
GE Capital Auto Financial Services |
LeeAnn Ryan |
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preceding page. |
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• |
GE Capital Aviation Service |
LeeAnn Ryan |
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|
|||||
Note: If your business |
• |
GE Capital Commercial Equipment Financing |
LeeAnn Ryan |
||
is not listed, contact |
|
- GE Capital Small Business Finance |
LeeAnn Ryan |
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the Atlanta office for |
• GE Capital Commercial Finance |
LeeAnn Ryan |
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assistance: |
• |
GE Capital Commercial Real Estate Financing |
LeeAnn Ryan |
||
800 989-8277 |
• |
GE Capital Consumer Financial Services |
LeeAnn Ryan |
||
770 277-1120 |
• |
GE Capital Consumer Savings & Insurance |
LeeAnn Ryan |
||
Fax: 770 277-1920 |
|
- |
Great Northern Annuity (GNA) |
LeeAnn Ryan |
|
|
|
- |
Flood Services |
LeeAnn Ryan |
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|
|
- |
Insurance Services |
LeeAnn Ryan |
|
|
• |
GE Capital Equity Capital |
LeeAnn Ryan |
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|
• |
GE Capital Fleet Services |
LeeAnn Ryan |
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|
• |
GE Capital Global Consumer Finance |
LeeAnn Ryan |
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|
• |
GE Capital Modular Space |
Larry Oley |
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|
• |
GE Capital Mortgage |
LeeAnn Ryan |
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|
• |
GE Capital Railcar Services |
LeeAnn Ryan |
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• |
GE Capital Retailer Financial Services |
LeeAnn Ryan |
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|
• |
GE Capital Spacenet Services |
LeeAnn Ryan |
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• |
GE Capital Structured Finance |
LeeAnn Ryan |
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|
• |
GE Capital Technology Management Services |
LeeAnn Ryan |
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|
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- GE Capital Computer Rental Services |
LeeAnn Ryan |
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|
• |
GE Capital Transport International Pool (TIP) |
LeeAnn Ryan |
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|
• |
GE Capital Vendor Financial Services |
LeeAnn Ryan |
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|
• |
Genstar Container |
Rick Schoof |
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|
• |
Penske Truck Leasing |
LeeAnn Ryan |
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• |
Union Fidelity Insurance |
LeeAnn Ryan |
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GE Corporate |
LeeAnn Ryan |
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• |
GE Automotive |
Rick Schoof or Jim Dock |
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|
• |
GE Business Information Center |
LeeAnn Ryan |
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|
• |
GE Corporate Research & Development |
LeeAnn Ryan |
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|
• |
GE Investments |
LeeAnn Ryan |
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• |
GE University Recruiting |
LeeAnn Ryan |
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GE Electrical Distribution & Control |
Rick Schoof |
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|
• |
GE Power Delivery |
Rick Schoof |
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|
GE Information Services |
Rick Schoof |
continued
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
01 |
Section 01: Overview |
247.01.09 |
Exhibit Supplier Contacts, continued |
|
GE Business |
Expotechnik Account Manager |
|
|
|
|
GE Lighting |
Rick Schoof |
|
• |
GE Lighting Systems |
Rick Schoof |
• |
GE Quartz |
Rick Schoof |
• |
GE Wiring Devices & Specialty Products |
Rick Schoof |
GE Medical Systems |
Larry Oley |
|
GE Motors & Industrial Systems |
Rick Schoof |
|
• |
GE Fanuc Automation |
Larry Oley |
GE Plastics |
Rick Schoof or Jim Dock |
|
• |
GE Electromaterials |
Rick Schoof |
• |
GE Petrochemicals |
Rick Schoof |
• |
GE Silicones |
Rick Schoof |
• |
GE Specialty Chemicals |
Rick Schoof |
• |
GE Structured Products |
Rick Schoof |
• |
GE Superabrasives |
Rick Schoof |
• |
Polymerland |
Rick Schoof |
GE Power Systems |
Larry Oley |
|
• |
GE Environmental Services |
LeeAnn Ryan |
• |
GE Global Power Generation Services |
Larry Oley |
• |
GE Nuclear Energy |
Rick Schoof |
• |
GE Power Systems Energy Consulting |
Larry Oley |
• |
Nuovo Pignone |
Larry Oley |
GE Supply |
Rick Schoof |
|
GE Transportation Systems |
Larry Oley |
|
NBC |
Rick Schoof |
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
01 |
Section 01: Overview |
247.01.10 |
Glossary |
|
banner graphics
a custom graphic element hung from a beam or placed between posts, used to display graphics such as the GE identity elements (for example, the graphic signature and the Dynamic Monogram) in a large format
beam
the extruded aluminum horizontal member used to connect posts and form the framework to affix ceiling panels, light fixtures, and graphics, available in six lengths: 2m, 3m, 4m, 5m, 6m, and 7m
cantilever ceiling arm
the aluminum element that projects from a
post or beam to support a ceiling panel, used when the panel is connected on only one side
ceiling panel
the module of translucent white cloth used with posts and beams to control exhibit lighting while making the exhibit attractive and inviting, available flat or arced in a variety of sizes up to 3m x 3m
connector
the cast aluminum piece used to join
•wall frames to each other and to posts and beams
•posts and beams to each other
(See also flexible connector and 90° connector.)
cross-aisle exhibit
a configuration using two aisle spaces directly across from one another
door panel
the module having the same dimensions as and used in place of a wall panel to provide access to storage areas or privacy in conference rooms
double-deck exhibit
a configuration with a second level having at least one set of stairs, which—for tradeshows held in the United States and thus subject to the Americans with Disabilities Act—requires either
•a wheelchair-accessible ramp or elevator
•the provision of all second-level activities also on the first level
element use cost
the rental fee for an individual exhibit element in a single tradeshow
end cover
the finishing piece used on the exposed side or top of a wall panel to hide, for example, electrical wires and electronic cables
exhibit use cost
the total rental fee for all the elements used in a single tradeshow
flexible connector
the cast aluminum piece used to join two wall panels at an angle greater than 90°
foundation rail
the extruded aluminum piece, 4" in height, used at the bottom of a wall panel to provide stability (Note: A foundation rail is included in the wall panel element use cost.)
graphic rail
the extruded aluminum piece used with a
wall panel to hold a light box, text, photograph, product, or specialized panel
header
the top 14" of a wall panel or the module used at the top of custom-height walls built from
individual wall panels, used to display, for example, the graphic signature, available in two standard colors: light grey and white
(For approximations of the standard colors and recommended custom colors, see Section 06: Typical Exhibit Graphics, “Exhibit Colors & Materials,” page 06.02.)
continued
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
01 |
Section 01: Overview |
247.01.11 |
Glossary, continued |
|
individual wall panel
the module used to create a custom-height wall, available in sizes with the same width as either the full wall panel (39”) or the half-wide wall panel (19”), but only one section in height (39”) and capable of being assembled up to four panels high using connectors
(Note: Foundation rails and end covers can be attached to individual wall panels.)
island exhibit
a configuration providing access from all sides, which generally affords greater height and accessibility than linear exhibits but is not always permitted by tradeshow management
light fixture
any of the sources of artificial illumination, including
• the two basic sources:
-the light bar, attached to a beam, containing a series of low-voltage lamps, either
·downlights to provide general illumination
·tracklights to highlight products or graphics available in two sizes: 2m or 3m
-the wall light, attached to a wall panel, containing a low-voltage lamp to light a product or graphics on walls, available in lengths from 18" to 42"
• the two special-use sources:
-the spot special
-the directional halogen lamp
lightwall
an internally illuminated curved structure with a translucent white surface used in addition to or in place of wall panels to
•provide lighting
•make the exhibit attractive and inviting
•provide a pleasing contrast between the curved surface of the lightwall and the right-angle structure of the modular exhibit elements
•display the GE identity elements such as the graphic signature and Dynamic Monogram in a large format
linear exhibit (also aisle exhibit or inline exhibit) a configuration defined by an aisle on one side and other exhibits or walls on three sides
modular exhibit element
any of the lightweight, interchangeable, reusable and easy-to-assemble parts that form the physical basis of the GE exhibit program
90˚ connector
a cast aluminum piece that joins wall panels at right angles; specifically, a
•2-way connector attaches two wall panels
•3-way connector attaches three wall panels
•4-way connector attaches four wall panels
overlay
a surface attached directly to a wall panel or lightwall to display color and graphics; specifically, a
•graphic signature overlay displays a graphic signature on a header and is available in three standard widths, each 14" in height: 1m, 2m, and 3m
•Dynamic Monogram overlay displays the Dynamic Monogram
•graphic overlay displays custom graphics such as headlines, text, and photographs or illustrations
panel skin
the surface element used with a wall frame and
a foundation rail to make up a wall panel, available in two standard colors: light grey and white
(For an approximation of these colors, see Section 06: Typical Exhibit Graphics, “Exhibit Colors & Materials,” page 06.02.)
(Note: A standard-color panel skin is included in a wall panel element use cost.)
peninsula exhibit
a configuration defined by another exhibit on one side and aisles on three sides
portable exhibit
a configuration, typically no longer than 10', that either
•stands on the floor (the standing exhibit)
•sits on a table (the tabletop exhibit)
and can be easily carried and set up by one person and checked as airplane luggage or shipped as an overnight package
(For examples, see Section 03: Portable Exhibits.)
post
the extruded aluminum vertical member used to support beams, ceiling panels, and light fixtures, available in five heights: 2.4m, 3m, 4m, 5m, and 6m
continued
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
01 |
Section 01: Overview |
247.01.12 |
Glossary, continued |
|
road box with tools
the implements required to set up and dismantle an exhibit
(Note: A road box with tools is not included in an exhibit use cost.)
shelf
any of the aluminum modules used to support and display three-dimensional objects such as products or literature, including:
•the lead shelf, with a flat back edge and a curved front edge, 39" x 8" (at the widest point of the curve), that attaches to a wall panel
•the post shelf, shaped like a quarter-circle with two flat edges at a right angle and a curved front edge, 30" x 18 1⁄2", that attaches to a post
•the post double shelf, like the post shelf but with two shelves, which can be used to hold a card reader
T-foot base
the stabilizing element attached to the bottom of a wall composed of three or more wall panels with none connected at a 90˚ angle, which extends in both directions perpendicular to the panel
tradeshow services
any of the services and supplies required to set up, operate, maintain, and dismantle an exhibit at a tradeshow: for example, setup and dismantle laborers, security guards, cleaning service, and drapers; and fabric, audiovisual equipment, flowers, beverages, water, and electricity
(Note: Tradeshow services are not included in an exhibit use cost. The designated exhibit supplier can estimate the cost of the services required for a specific tradeshow and provide the services at cost.)
use cost rental fee
(See element use cost and exhibit use cost.) (Note: Custom elements, graphics, and tradeshow services are not included in a use cost.)
wall frame
the extruded aluminum member, 3" thick,
• used with
-a panel skin and a foundation rail to make up a wall panel (Note: A standard-finish wall frame is included in a wall panel element use cost.)
-a connector to join wall frames to each other and
to posts and beams
• available in
-three standard sizes: 39" x 96", 39" x 82", and 19" x 96"
-two standard finishes: Platinum Grey or white
wall panel
the primary exhibit module,
•composed of a wall frame, panel skin, and foundation rail
•used to define the physical parameters of the exhibit and to display graphics
•available in two standard sizes:
-39" x 96" (full wall panel)
-19" x 96" (half-wide wall panel)
(Note: A foundation rail and standard-color panel skin are included in a wall panel element use cost.)
wall-to-cabinet connector
the element used to attach a wall panel to a storage unit, providing additional stability
wall-to-post connector
the element used to attach a wall panel to a post
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)