- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Vehicles |
360.40 |
When properly identified, your vehicles build awareness not only for your business but for GE as well.
To avoid confusion, you must communicate your independent relationship with GE by
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Lampa |
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•keeping the trademark identification of the
GE products that you handle subordinate to the name of your business
•displaying the Monogram with the full “Authorized Dealer” or “Distributor” or “Service” legend that includes the names of the products sold or services rendered
The triptych system, described on page 39, may be used on trucks with the Monogram, product or service names, and “Authorized” legend.
If you repeat the triptych on the back of your vehicle, you may repeat your business name in the third panel.
e |
Authorized |
Dealer |
Don’s
Home Appliances
g
Authorized Service
Motors
Red’s
Motor Service
GE Identity Program |
360, Sales & Service Businesses |
GE Identity Website: http://www.ge.com/identity |
Trademark & Graphic System Practices |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Stationery |
360.45 |
Weyburn’s
Home Appliances
3500 Bayshore |
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Anytown, 01234 |
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(222) 555-1234 |
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Air Conditioners |
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Refrigerators |
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Microwave Ovens |
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You may use GE identification on your stationery, including letterheads, envelopes, and business cards, provided your own business identification is predominant.
Specific usage is outlined in your written agreement or sales contract and follows these general guidelines:
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of graphic signatures. |
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Authorized Distributor |
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signature with |
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Automation Systems |
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inum Grey or black |
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ucts sold or services |
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• use the triptych system |
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Freddy’s |
Energy |
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P.O. Box 200 |
Authorized Distributor |
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NW 378 New Zealand |
Appliance Controls |
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of Freddy’s Furnaces |
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Phone (03) 456 7890 |
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Facsimile (03) 234 5678 |
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page 39) |
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Telex A8 23456 |
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Note: Regardless of the |
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form used, the GE trade- |
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shown at reduced size |
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mark must always be |
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General Supply Ltd. |
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your business identifica- |
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tion. |
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John W. Martin |
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Managing Director |
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P.O. Box 200 |
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Phone (03) 456 7890 |
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Medical Supply |
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Authorized Distributor |
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Facsimile (03) 234 5678 |
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Telex A8 23456 |
Appliance Controls |
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William B. Smith |
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Sales Representative |
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shown at actual size |
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Anytown, 01234 |
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(222) 555-1234 |
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Systems |
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Fax: (222) 123-4567 |
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GE Identity Program |
360, Sales & Service Businesses |
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GE Identity Website: http://www.ge.com/identity |
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Trademark & Graphic System Practices |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Business Forms |
360.50 |
You may use GE identification on your business forms—but not the complete GE graphic system
—and only on those forms specifically related to GE products.
On forms such as invoices or statements, either
• display a graphic signature with
-the names of the products sold
-the full “Authorized Dealer,” “Distributor,” or “Service” legend that includes the names of the products sold or services rendered
•use the triptych system to include the Monogram, “Authorized Dealer” legend, and name of the product sold (see page 39)
Note: Regardless of the form used, the GE trademark must always be less prominent than your business identification.
Transway Invoice |
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TranspoSupplies |
Transportation Parts |
3500 Bayshore |
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Anytown, 01234 |
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(222) 555-1234 |
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Barnsdork |
Invoice |
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Factory Robots |
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Automation Systems |
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3500 Bayshore |
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Anytown, 01234 |
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(222) 555-1234 |
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Paolo’s |
Invoice |
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Distributor |
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Structured |
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Authorized |
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Plastics |
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Plastics |
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Products |
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Products |
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3500 Bayshore Anytown, 01234 (222) 555-1234
Typical business forms
related to GE products, top portion, shown at reduced size
GE Identity Program |
360, Sales & Service Businesses |
GE Identity Website: http://www.ge.com/identity |
Trademark & Graphic System Practices |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |