Примеры брендбуков / bluetooth_01-basic
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0.1 brand guide
inspiring possibilities
guide brand bluetooth
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1.0 |
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Inspiring |
inspiration |
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imagine
The Bluetooth® brand inspires the possibilities of easy personal wireless connectivity: new applications, new forms of working, new ways of living. Across continents and brands, products and industries, connecting different modes of experience.
understand
The Bluetooth® brand is lofty and far reaching, even while it is grounded in exceptional engineering, rigorous testing and a commitment to consistency and reliability.
integrate
The Bluetooth brand guide is where Bluetooth information, standards, and rules meet Bluetooth ideas, promises, and possibilities—not only how to implement the Bluetooth brand, but how to describe it, how to visualize it, how to propagate the experience that it delivers.
Inspiring Invention 1.1
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invention
It’s understanding the inevitable...
and reinventing it.
Ideas are wireless. They shift and change, evolve and build—organic, inventive, endlessly imaginative. They come to us at work, at play, at the moments that we’d least expect. The Bluetooth brand embodies that ingenuity. Emboldening, enhancing, expanding the potential for today’s successes...and tomorrow’s breakthroughs. Understanding the Bluetooth brand is understanding the spirit and accomplishments of invention.
Transportation becomes a vehicle for invention
with Bluetooth wireless technology.
Inspiring Working 1.2
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working
Conversation is almost telepathic with
Bluetooth wireless technology.
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freedom
Inspiring Freedom 1.3
Unfettered communication sets the possibilities
free—with Bluetooth wireless technology.
It’s more than seeing. It’s believing.
Before wires, everything was wireless. Nature found ways to connect it all—often on a very mysterious frequency. Bluetooth wireless technology takes its prompt from nature: harmonious, intuitive, seamless. Products with Bluetooth wireless technology communicate with a sense of purpose and elegant efficiency. Today, Bluetooth wireless technology can eliminate wires. In the future, it may make the word “wireless” entirely obsolete. Then,
Bluetooth freedom will be second nature.
1.4 Inspiring Living
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living
Security, efficiency, harmony. Home is enhanced with Bluetooth wireless technology.
It’s extending the opportunity for input with Bluetooth wireless technology.
1.5 Inspiring Reliability
Innovation and usability are on the same
page with Bluetooth wireless technology.
It’s knowing exactly how far wireless technology can take you.
We determine point A and point B. It could be a cross-country adventure, a commute to the office, a trip to the grocery store, or just a stroll to the refrigerator. Take the shortest route or a scenic trip. Bluetooth wireless technology is a trusted scout, perceptive assistant, entertaining tour guide, and top-flight chauffeur.
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reliability
Designed to make connectivity invisible and reliable. A perfect convergence of extraordinary technology and elegant simplicity. Hundreds of companies are on board. Thousands of engineers have contributed. Standards have been set. Specifications have been approved. Millions of devices are in use. And people are experiencing just how far they can go.
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flexibility
Productivity and creativity are synchronized
with Bluetooth wireless technology.
Inspiring Flexibilty 1.6
It’s integrating every dimension of productivity.
Where do we work? Desk. Sofa. Car. Hotel. Kitchen. Plane. Yard. It’s not one location; it’s everywhere. It’s not one application; it’s many. With Bluetooth wireless technology, our options are endless. It’s where we’d most expect it and where we’d least expect it—and everywhere in between. It adapts to how we work and how we live, transforming everyday tasks into everyday solutions. Surprising, nimble, ubiquitous. Seeking new applications and finding new opportunities—everywhere we turn.
1.7 Inspiring Playing
Synchronize, exchange, explore. Personal is
powerful with Bluetooth wireless technology.
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playing
1.8 Inspiring Simplicity
It’s knowing how to act, not thinking about it.
The Bluetooth brand breeds confidence. We don’t ask where, when, or how to connect. We’re already connected. We don’t ask if it’s going to work. It’s already working. The technology doesn’t create questions, it answers them. Quickly, simply, elegantly, seamlessly. It’s the standard by which personal wireless is measured. Know it. Use it. Work it. And when people ask you if you’ve heard of Bluetooth wireless technology, just nod your head like you’re the one who discovered it…because you do, every time you use it. Make
it yours. Share the possibilities. Speak it fluently. It’s that easy.
The answers are built-in with
Bluetooth wireless technology.
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simplicity