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Media Kit

InDesign Magazine: The Complete Resource for InDesign Professionals

InDesign Magazine is the first bimonthly periodical devoted entirely to Adobe InDesign and to the growing community of InDesign professionals. Published by creativepro.com in conjunction with page-layout guru David Blatner, InDesign Magazine brings you the in-depth features, reviews, and tutorials creative professionals need to master Adobe InDesign.

TheBestInDesignInformation

EachPDFissue provides tips,techniques, and time-saversfor designers, publishers,graphic artists,and visual communicators who use InDesign. Each issue ofInDesign Magazine includes:

•Step-by-step techniques for making the most of InDesign •Tips from in-the-trenches InDesigners

•Expert advice on resolving production issues •Hands-on experience with InDesign’s powerful features •News about the latest developments

•Reviews of plug-ins and add-ons

•Examples of cutting-edge InDesign work from today’s top designers •Listings of user groups, events, and other resources

TheBestInDesignExperts

An all-star cast if industry experts will be writing for InDesign Magazine. David Blatner, bestselling desktop-publishing book author, will provide editorial insight and direction. Creativepro.com’s Pamela Pfi ner, book author and magazine editor, will serve as editor in chief. Writing for the magazine will be senior contributing editor Sandee Cohen, as well as design and publishing experts such as John D. Berry, Diane Burns, Kacey Crouch, John Cruise, Mordy Golding, Olav Martin Kvern, Shane Stanley, Chuck Weger, and many more.

TheBestInDesignAudience

InDesign Magazine fills a need in a market that is developing momentum. Adobe InDesign is gaining converts in large-volume production departments, at top publishing houses, and in independent studios of the world’s most influential designers. The audience for a targeted publication is rapidly growing. InDesign Magazine has the information graphic artists and designers need to be more successful.

Take advantage of this opportunity to reach this targeted audience today! Contact Jeff Lalier at 425-391-5885 or jeff@indesignmag.com.

Click here to go to to www.indesignmag.com

InDesign Magazine is not endorsed or sponsored by Adobe Systems Incorporated, publisher of InDesign. InDesign,

Photoshop, Illustrator, and Acrobat are registered trademarks of Adobe Systems Incorporated.

Page Layout Guidelines

& Advertising Rates

InDesign Magazine o ers two ad sizes: full page and Marketplace. Full-page ads appear throughout the magazine while fractional ads (1/6 page) are positioned in our Marketplace section. Please take care to create your ads at the desired size. See the next page for guidelines for preparing and submitting your files.

 

Ad Size

Dimensions

 

Full page

 

 

Inches (w x d)

8.5 x 11

 

Picas (w x d)

51p0 x 66p0

 

Marketplace

 

 

Inches (w x d)

2.375 x 4.5

 

Picas (w x d)

14p3 x 27p0

Marketplace (6 per page)

Full Page

Please remember that some subscribers will print out InDesign

Magazine and most desktop printers do not print edge-to-edge.

Ad Rates

Full Page

Marketplace

1 x per issue

$1,200

$350

3 x per issue

$1,100

$300

6 x per issue

$1,000

$250

Premium placement available for a 10% surcharge. For availability contact Jeff Lalier at 425-391-5885 or jeff@indesignmag.com.

Submission Guidelines

& Advertising Deadlines

InDesign Magazine uses an all-Creative-Suite workflow for production, so we need your ads to be compatible with Adobe InDesign CS and Adobe Acrobat 6 Professional. We expect the majority of subscribers will read and/or print the publication with Acrobat 5-6, Adobe Reader, or Apple Preview. Please note the following guidelines when preparing your ad files for inclusion in InDesign Magazine.

File Formats

PDF is our preferred file format.

EPS, TIF, flattened PSD, or JPEG files are also accepted (see General File Prep, below, about font embedding).

If in doubt, e-mail for clarification.

General File Prep

The maximum file size is:

500K for full page ads

150K for Marketplace ads Use RGB colors.

Use JPEG compression (see Preparation of PDF files, below).

Do not embed ICC profiles (we use sRGB as our document profile if you want to target that).

Please embed fonts (PDF and EPS) or convert type to outlines.

Send files at the dimensions at which they are to be reproduced (see Page Layout Guidelines, previous page, for sizes).

Please name files clearly, indicating company name and issue date.

Hyperlinked Ads

Ads can include hyperlinks, allowing you to send readers to your Web site for more information or special offers. If you choose this option, please note the following:

Do not embed hyperlinks in your PDF (PDFs placed in InDesign do not retain their hyperlinks). We will add hyperlinks in production.

Indicate the exact URL to be embedded in your ad on the file checklist.

If your ad contains more than one URL, please note which text is to be linked.

Preparation of PDF Files

To create your PDF, please use Acrobat Distiller or the Export/Save feature in InDesign, Photoshop, and Illustrator.

The maximum file size is:

500K for full page ads

150K for Marketplace ads

To achieve these file sizes, we suggest: When exporting/saving a file, use the

eBook preset.

When using Acrobat Distiller, use the

Standard preset.

Specific settings to be noted: Images should be downsampled to a

maximum of 150 ppi.

Set Image Quality to Medium (or High if using lower resolution images).

Make your files compatible with Acrobat 5 (PDF 1.4).

Check Embed All Fonts and specify Subset Embedded Fonts. . . as 100%.

Optimize the file for Fast Web View. Use Automatic or JPEG compression. Do not add additional marks (e.g., crop

marks), bleed, movies, or sound files to your ad.

Do not add any Security protection.

Transmission of Files

Please fill out the electronic Advertiser Checklist and include it with your file.

Send files via e-mail to production@indesignmag.com or upload to our secure FTP site. If you choose FTP, we will provide upload instructions when the ad is booked.

See next page for

Issue Deadlines and

Advertiser Checklist.

Advertiser Checklist

Please fill out and return with your ad.

This form contains electronic fields that can be filled out, saved as PDF, and returned to InDesign Magazine.

Company name

Contact person type here

Phone number type here

E-mail address type here

Issue date

File name

File size

Ad size

Full Page

Marketplace

 

 

 

 

File format

PDF

EPS

TIF

PSD

Other

 

 

File creation program

Acrobat

InDesign

Photoshop

Illustrator Other

 

Hyperlink Info

Text in ad to be linked

Location on page

URL to be linked to

Special instructions:

Issue Deadlines

 

 

Contact info:

Issue Date

Ads Due

Jeff Lalier

December 2004/January 2005

November 15, 2004

Director of Business

February/March 2005

January 15, 2004

InDesign Magazine

April/May 2005

March 15, 2005

425-391-5885

June/July 2005

May 15, 2005

jeff@indesignmag.com

August/September 2005

July 15, 2005

 

October/November 2005

September 15, 2005

www.indesignmag,com

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