Примеры брендбуков / international-code-council
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Corporate Style Guide
ICC STYLE GUIDE 1.4 | June 2003
Setting the Standard
for Building SafetyTM
This style guide provides the tools to maintain the integrity of our corporate identity. Since our identity is the visual means by which we distinguish our products and services, it is the essential link to our reputation and it is imperative that it be executed correctly and consistently every time.
This style guide will be updated on a regular basis as more printed pieces are created and added to the family of ICC corporate collateral. Please check the ICC web site for the latest edition of this manual.
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L O G O C O M P O N E N T S
The ICC logo is comprised of the ICC graphic symbol and the ICC logotype with a register mark set as a superscript following the logotype. It should not be altered in any manner that is not described
in this style guide.
Logo
Logotype
Register mark ® placement
The ICC logo is distributed as an Encapsulated Postscript File (EPS) and a Tagged Image File Format (TIFF) and should never be recreated. These formats can be imported into most computer applications. The size of the
ICC graphic in relation to the logotype is set as shown on this page and must be in the same proportion if reduced or enlarged.
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L O G O A N D T A G L I N E
Setting the Standard |
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for Building Safety™ |
Setting the Standard for Building Safety™ |
The ICC logo should be used with the tag line, “Setting the Standard for Building Safety” wherever space permits. The ICC logo must be used with the tag line on all collateral material (e.g., envelopes, letterhead, faxes, etc.).
The tag line may be set on one or two lines depending on space availability. Follow these examples for the logo positioning and tag line proportion:
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C L E A R S PA C E A R O U N D L O G O
Clear space
Clear space
Clear space
Clear space is equal to width of
the “CO” in the “International 
Code Council” logo.
Clear}space
C L E A R S PA C E
In order to present the logo in a clear manner, it is important that no other objects or text are too close to the logo. The space surrounding the logo is referred to as “clear space”. The minimum clear space around the logo should be equal to the width of the logotype uppercase “CO”. No type or any other element should be positioned inside this clear space. This measurement should be constant regardless of the logo size or format.
5203 Leesburg Pike, Suite 600
Falls Church, VA 22041
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Do not crowd the logo with typography.
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L O G O C O L O R S P E C I F I C A T I O N S
Logo
PMS 341
Logotype PMS 341
For ICC green on coated paper, use PMS 341; on uncoated paper, use PMS 341U
To match ICC green in four-color process, use 100% cyan, 0% magenta, 69% yellow, 30.5% black
For ICC green on RGB colors, use 0 red, 109 green, 88 black
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L O G O I N B L A C K A N D W H I T E
Preferred use in black and white
Logo
100% black
Logotype 100% black
Discouraged use in black and white
Logo
20% black
Logotype 100% black
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Preferred use in black and white reverse. A white “box” must be placed behind the logo when printing against a dark background
T H E I C C C O R P O R A T E L O G O |
Discouraged use in black and white reverse
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L O G O S I Z E A N D P L A C E M E N T
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The ICC logo should be placed in one of the four corners to ensure brand recognition |
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and to create a cohesive look in media placement such as advertisements, sales |
1/2 inch |
cover sheets, slides and overheads, etc. |
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Logo minimum size |
The ICC logo should never appear below a minimum size of ½ inch wide. |
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C O M PA N I O N L O G O T R E A T M E N T
ICC brand piece
Co sponsored piece
When the ICC logo is placed with another company’s logo, care should be taken to follow both company’s logo specifications.
On an ICC brand piece, the ICC logo should have prominent placement, previous specifications for free space should be followed and it should be 20 percent larger visually than the corresponding logo.
On a co sponsored piece, the logos should be equal size visually. The ICC logo should not appear to be smaller than a co-sponsor’s logo. Specifications for minimum free space should be followed.
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