Примеры брендбуков / international-code-council
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L O G O M I S U S E
Italic
Do not print the logotype using an italic font.
Rotate |
LogoType |
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Outline
Do not print an outline around the graphic symbol.
Screens
Do not rotate the graphic symbol. |
Do not use logo |
Do not use a screen percentage of the |
Its position must remain unchanged. |
without the logotype |
approved graphic or logotype color when |
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“International Code Council” |
printing the logo in color. |
Color |
Objects |
Support Building
Safety!
Do not print the graphic symbol or logotype in any |
Do not place objects or graphics in front |
color other than the approved PMS colors |
of the graphic symbol or logotype. |
indicated in this Style Guide. |
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ICC STYLE GUIDE 1.4 | |
June 2003 |
10 |
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L O G O U S A G E O N C O L O R E D B A C K G R O U N D S
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Logo use on dark background |
Logo use with contrasting background |
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Logo use on light background |
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When using a dark background color, the logotype should be reversed out of the background to white. Use this white area (as shown) behind the logo when it is used with a dark or similar background color to provide sufficient contrast.
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ICC STYLE GUIDE 1.4 | |
June 2003 |
11 |
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I M P R O P E R U S E O N C O L O R E D B A C K G R O U N D S
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Insufficient contrast between logo |
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Insufficient contrast between logo |
Insufficient contrast between logo |
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and background color |
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and background color |
and background color |
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The ICC logo should not be printed on a background color that doesn't provide sufficient contrast to be seen clearly.
ICC STYLE GUIDE 1.4 | |
June 2003 |
12 |
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P R O P E R U S E O N P H O T O G R A P H S
Photo is light, logo is dark
Photo is light, logo is dark
Photo is dark, logo is light
If the ICC logo is to be placed on a photograph, placement must meet the following criteria:
1.The logo must be placed on a
flat, consistent color field within the photograph or the photograph must be screened back to provide sufficient contrast.
2.There must be a minimum amount of uninterrupted free space surrounding the logo (see pg. 6).
3.Use of correct logo must adhere to the guidelines on page 25 under “Logo Usage on Colored Backgrounds.”
ICC STYLE GUIDE 1.4 | |
June 2003 |
13 |
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I M P R O P E R U S E O N P H O T O G R A P H S
Photo is too dark; logotype is hard to read
Photo is too busy; logotype is hard to read
Photo is too dark; logotype is hard to read
Placing the ICC logo on the “active image” portion is not permitted.
ICC STYLE GUIDE 1.4 | |
June 2003 |
14 |
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L O G O U S E I N N E W S PA P E R S
The logo art must be printed in solid black ink only.
Line screen too coarse. Use EPS files only for newspaper printing.
Example of TIFF file used for printing in newspapers.
ICC STYLE GUIDE 1.4 | |
June 2003 |
15 |
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P R I M A R Y A N D S E C O N D A R Y T Y P E F A C E S
SAMPLE TEXT–TIMES |
SAMPLE TEXT–HELVETICA |
Times Regular |
Helvetica Regular |
abcdefghijklmnopqrstuvwxyz |
abcdefghijklmnopqrstuvwxyz |
ABCDEFGHIJKLMNOPQRSTUVWXYZ |
ABCDEFGHIJKLMNOPQRSTUVWXYZ |
1234567890 |
1234567890 |
Times Italic |
Helvetica Bold |
abcdefghijklmnopqrstuvwxyz |
abcdefghijklmnopqrstuvwxyz |
ABCDEFGHIJKLMNOPQRSTUVWXYZ |
ABCDEFGHIJKLMNOPQRSTUVWXYZ |
1234567890 |
1234567890 |
Times Bold Italic |
Helvetica Italic |
abcdefghijklmnopqrstuvwxyz |
abcdefghijklmnopqrstuvwxyz |
ABCDEFGHIJKLMNOPQRSTUVWXYZ |
ABCDEFGHIJKLMNOPQRSTUVWXYZ |
1234567890 |
1234567890 |
The Primary Corporate Typeface is Times in the three specific styles shown. This typeface serves as the basis for the ICC logotype and all division names. Times is the principal typeface for all business papers, literature, advertising and signage.
Generally, only the logotype or literature headlines feature Times Small Caps; other correspondence typically utilizes Times Regular or Times Italic. Times is an Adobe®‚ Postscript®‚ font and is available for both Macintosh® and IBM® environments from Adobe Systems, Inc.
The support typeface is Arial in the four styles shown. Arial is not a substitute for Times; it should be used only to highlight specific text such as subheads, captions and graphs. Examples of usage include brochures, proposals, etc. Through consistent use of the designated typefaces, ICC will establish a complete corporate identity, thus enhancing customer recognition.
For further information regarding the use of corporate typefaces, contact David Soyka in the Product Development department, L.A. Regional Office (562) 699-0541, x3439.
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June 2003 |
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