- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Program Identity GE
Components for |
Stationery ,264 |
America North outside |
|
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Internal Letterhead
for Components outside North America
30 |
57 |
47 |
25 |
4.5 |
g |
|
|
GE Saudi Arabia
8.5 |
Saudi American General Electric Company Ltd. |
To: |
Eastern Corporation Building, 4th Floor |
8.5 |
Dhabab Street, P.O. Box 10211, Riyadh, Saudi Arabia |
966-1-406-7622, Fax: 966-1-404-1561, 966-1-406-8672 |
|
From: |
|
Date:
Re:
All dimensions are given in millimeters.
Size 210mm x 297mm |
Typography |
Color |
|
Monogram |
See pages 20 to 23 for |
Match color samples for |
|
guidelines. |
Laser Red, available from |
||
44 -point GE Logo Font, |
|||
|
the GE Identity Website |
||
available from the |
Communicative name: |
||
or Hotline. |
|||
GE Identity Website |
11/12 point Univers 68 |
||
|
|||
or Hotline |
and,if needed,Univers 48 |
Monogram: Black |
|
|
Laser Line: 1⁄2 -point rule, |
Laser Line: Laser Red |
|
|
166mm with bleed |
All typography: Black |
|
|
|
||
|
Address block: |
Paper Stock |
|
|
8/9 point Univers 48 |
||
|
See page 10 for infor- |
||
|
|
||
|
“To:…” (optional): |
mation on paper stocks. |
|
|
8-point Univers 48 |
|
Reproduction
Offset lithography
Note: For second sheets, only the Laser Line is printed in Laser Red according to “Standard Second Sheet,” page 37.
264.39
6
4.25
outside Components for |
Letterhead Internal |
America North |
|
|
39.264 |
Program Identity GE
Components for |
Stationery ,264 |
America North outside |
|
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Standard Envelope
for Components outside North America
64
|
|
10 |
25 |
4.5 |
g |
GE Saudi Arabia
6 |
|
|
4 |
|
|
Saudi American General Electric Company Ltd. |
||
|
||
|
Eastern Corporation Building, 4th Floor |
|
|
Dhabab Street, P.O. Box 10211, Riyadh, Saudi Arabia |
All dimensions are given in millimeters.
Size 110mm x 220mm |
Typography |
Color |
Paper Stock |
Reproduction |
|
Monogram |
See pages 20 to 23 for |
Match color samples |
See page 10 for infor- |
Standard: |
|
guidelines. |
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
||
44 -point GE Logo Font, |
|||||
|
Laser Red, available from |
|
|
||
available from the |
Communicative name: |
Standard: GE standard |
Executive: Engraving |
||
the GE Identity Website |
|||||
GE Identity Website |
11/12 point Univers 68 |
envelope stock with |
|
||
or Hotline. |
|
||||
or Hotline |
and,if needed,Univers 48 |
side seam |
|
||
|
|
||||
|
Laser Line: 1⁄2 -point rule, |
Monogram: |
Executive: GE executive |
|
|
|
Platinum Grey |
|
|||
|
67mm with bleed |
envelope stock with |
|
||
|
|
|
|||
|
Geographic descriptor: |
Laser Line: Laser Red |
side seam |
|
|
|
|
|
|
||
|
11/12 point Univers 48 |
All typography: |
|
|
|
|
Address block: |
Platinum Grey |
|
|
|
|
|
|
|
||
|
8/9 point Univers 48 |
|
|
|
264.51
outside Components for |
Envelope Standard |
America North |
|
|
51.264 |
Program Identity GE
Components for |
Stationery ,264 |
America North outside |
|
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Standard Envelope with Individual’s Name
for Components outside North America
64
|
10 |
25 |
4.5 g |
GE Plastics France
6
4.25Richard A. Eason
Managing Director
General Electric Plastics S.A.R.L. Z.I. de Guenault C.E. 1203 91021 Evry-Cedex, France
All dimensions are given in millimeters.
Size 110mm x 220mm |
Typography |
Address block: |
Paper Stock |
Reproduction |
|
Monogram |
See pages 20 to 23 for |
8/9 point Univers 48, |
See page 10 for infor- |
Standard: |
|
guidelines. |
one line space (9 points) |
mation on paper stocks. |
Offset lithography |
||
44 -point GE Logo Font, |
|||||
|
below name or title |
|
|
||
available from the |
Communicative name: |
Standard: GE standard |
Executive: Engraving |
||
|
|||||
GE Identity Website |
11/12 point Univers 68 |
Color |
envelope stock with |
|
|
or Hotline |
and,if needed,Univers 48 |
Match color samples |
side seam |
|
|
|
Laser Line: 1⁄2 -point rule, |
for Platinum Grey and |
Executive: GE executive |
|
|
|
Laser Red, available from |
|
|||
|
67mm with bleed |
envelope stock with |
|
||
|
the GE Identity Website |
|
|||
|
|
side seam |
|
||
|
Individual’s name: |
or Hotline. |
|
||
|
|
|
|||
|
8/9 point Univers 68 |
Monogram: |
|
|
|
|
|
|
|
||
|
Individual’s title (optional): |
Platinum Grey |
|
|
|
|
8/9 point Univers 48 |
Laser Line: Laser Red |
|
|
|
|
|
|
|
||
|
|
All typography: |
|
|
|
|
|
Platinum Grey |
|
|
264.54
North outside Components for |
Envelope Standard Name s’Individual with |
America |
|
|
54.264 |
Program Identity GE
Components for |
Stationery ,264 |
America North outside |
|
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
|
|
67 |
|
|
|
10 |
|
|
|
3.5 |
|
|
|
|
g |
GE Plastics |
|||
18.5 |
||||
3 |
|
France |
||
|
|
|
||
4.25
Richard A. Eason
Managing Director
General Electric Plastics S.A.R.L. Z.I. de Guenault C.E. 1203 91021 Evry-Cedex, France
33-6-007-9285, DC: 992-9285, Fax: 33-6-007-3345 Richard.Eason@gepfrance.ge.com
4.5
minimum margin 6
g |
GE Saudi Arabia |
|
Donald B. Hoyt
Manager – Employee Relations
Saudi American General Electric Company Ltd. Eastern Corporation Building, 4th Floor
Dhabab Street, P.O. Box 10211, Riyadh, Saudi Arabia 966-1-406-7622, Fax: 966-1-404-1561, 966-1-406-8672 Donald.Hoyt@corporate.ge.com
All dimensions are given in millimeters.
Size 51mm x 89mm
Monogram
44 -point GE Logo Font, available from the
GE Identity Website or Hotline
Typography
See pages 20 to 23 for guidelines.
Communicative name:
11/12 point Univers 68 and,if needed,Univers 48
Laser Line: 1⁄2 -point rule, 70mm with bleed
Individual’s name:
8/9 point Univers 68
Individual’s title:
8/9 point Univers 48
Address block:
8/9 point Univers 48
Business Cards
for Components outside North America
Color
Match color samples for Platinum Grey and Laser Red, available from the GE Identity Website or Hotline.
Monogram:
Platinum Grey
Laser Line: Laser Red
All typography:
Platinum Grey
Paper Stock
See page 10 for information on paper stocks.
Reproduction
Standard:
Offset lithography
Executive: Engraving
264.71
outside Components for |
Cards Business |
America North |
|
|
71.264 |
Formatting Stationery outside North America
g
GE Identity Program
These guidelines apply to formatting letterheads and envelopes used outside North America.
For guidelines on formatting stationery used
in North America, including items used by corpo- rate staff, see document 263, Formatting Stationery in North America.
265