- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
News Bulletin Letterhead |
261.41 |
for North American Components & Affiliates |
|
3⁄16
1
5⁄16
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4 1⁄8 |
1 1⁄4 |
2 1⁄4 |
1 7⁄8 |
g |
Phoenix Marketing Information |
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GE Motors |
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For use by GE Personnel |
Large Motor and Generator Department |
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General Electric Company |
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Schenectady, NY 12345 |
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Phoenix Motors & Generators |
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We bring good things to life.
Unless noted by “p” for pica, dimensions are given in inches.
Size 8 1⁄2" x 11" |
Bulletin title: |
Color |
Paper Stock |
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Monogram |
12to 16-point Univers 68 |
Match color samples |
See page 10 for infor- |
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and,if needed,Univers 48 |
for Platinum Grey and |
mation on paper stocks. |
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44 -point GE Logo Font, |
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Laser Red, available from |
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available from the |
Communicative name: |
Reproduction |
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the Website or Hotline. |
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GE Identity Website |
11/12 point Univers 68 |
Offset lithography |
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or Hotline |
and, if needed, Univers |
Monogram: |
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Typography |
48, vertically centered |
Platinum Grey |
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between bar and Laser |
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See pages 20 to 23 for |
Laser Line: Laser Red |
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Line |
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guidelines. |
or Platinum Grey |
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Laser Line: 1⁄2 -point rule, |
All typography: |
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40 1⁄2 picas with bleed |
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Platinum Grey |
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Address block: |
Bar: Select from the |
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8/9 point Univers 48 |
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GE color palettes. |
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1⁄2
1 p
41.261 Letterhead Bulletin News liatesfiAf & Components American North for
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Standard Envelope
for North American Components & Affiliates
2 5⁄8
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3⁄8 |
1 |
3⁄16 |
g |
GE Plastics
1⁄4 |
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1 p |
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Plastics Technology Division |
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General Electric Company |
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One Plastics Ave., Pittsfield, MA 02101 |
Unless noted by “p” for pica, dimensions are given in inches.
Size 4 1⁄8" x 9 1⁄2" |
Typography |
Color |
Paper Stock |
Reproduction |
|
Monogram |
See pages 20 to 23 for |
Match color samples |
See page 10 for infor- |
Standard: |
|
guidelines. |
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
||
44 -point GE Logo Font, |
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|
Laser Red, available from |
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||
available from the |
Communicative name: |
Standard: GE standard |
Executive: Engraving |
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the GE Identity Website |
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GE Identity Website |
11/12 point Univers 68 |
envelope stock with |
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or Hotline. |
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or Hotline |
and,if needed,Univers 48 |
side seam |
continued |
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Laser Line: 1⁄2 -point rule, |
Monogram: |
Executive: GE executive |
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Platinum Grey |
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16 1⁄2 picas with bleed |
envelope stock with |
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Address block: |
Laser Line: Laser Red |
side seam |
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8/9 point Univers 48 |
All typography: |
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Platinum Grey |
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261.51
51.261 Envelope Standard liatesfiAf & Components American North for
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
g
GE Intersil
Intersil Inc.
10600 Ridgeview Ct., Cupertino, CA 95014
g
Life of Virginia
The Life Insurance Company of Virginia
6610 West Broad St., Richmond, VA 23230
Standard Envelope |
261.52 |
for North American Components & Affiliates, continued
The GE Intersil envelope
is shown for demonstration purposes only.
52.261 Envelope Standard liates,fiAf & Components American North for continued
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Standard Envelope
with Brand Marks or Certification
for North American Components & Affiliates
2 5⁄8
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3⁄8 |
1 |
3⁄16 |
g |
GE Appliances
1⁄4 |
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1 p |
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General Electric Company |
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Appliance Park, Louisville, KY 40225 |
1
g
center horizontally
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Unless noted by “p” for pica, |
align |
dimensions are given in inches. |
Display of brand marks is not recommended.
Size 4 1⁄8" x 9 1⁄2" |
Typography |
Certification |
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Monogram |
See pages 20 to 23 for |
(in place of brand marks): |
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guidelines. |
8/9 point Univers 68, |
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44 -point GE Logo Font, |
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flush left below address |
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available from the |
Communicative name: |
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block so baseline is |
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GE Identity Website |
11/12 point Univers 68 |
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1" below Laser Line |
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or Hotline |
and,if needed,Univers 48 |
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Brand Marks |
Laser Line: 1⁄2 -point rule, |
Note: The preferred |
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form of certification is |
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Monogram: |
16 1⁄2 picas with bleed |
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a statement. Instead, |
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1⁄4" diameter or |
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Address block: |
a certification logo may |
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25 -point GE Logo Font |
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8/9 point Univers 48 |
be used. See page 35 |
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Logotypes: |
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for guidelines. |
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3⁄32" capital height |
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Color |
Paper Stock |
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Match color samples |
See page 10 for infor- |
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for Platinum Grey and |
mation on paper stocks. |
|
Laser Red, available from |
Standard: GE standard |
|
the Website or Hotline. |
||
envelope stock with |
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Monogram: |
side seam |
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Platinum Grey |
Executive: GE executive |
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Laser Line: Laser Red |
envelope stock with |
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All typography: |
side seam |
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Platinum Grey |
Reproduction |
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Brand mark: |
Standard: |
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Offset lithography |
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• Monogram: |
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Platinum Grey |
Executive: Engraving |
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• Logotypes: Use existing |
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brand mark color. |
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261.53
fiAf & Components American North for |
Envelope Standard cationfiCerti or Marks Brand with |
liates |
|
|
53.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Standard Envelope with Individual’s Name
for North American Components & Affiliates
2 5⁄8
|
|
3⁄8 |
1 |
3⁄16 |
g |
GE Plastics
1⁄4 |
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1 p |
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Robert W. Holmes |
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|
Vice President |
Plastics Technology Division
General Electric Company
One Plastics Ave., Pittsfield, MA 02101
Unless noted by “p” for pica, dimensions are given in inches.
Size 4 1⁄8" x 9 1⁄2" |
Typography |
Address block: |
Color |
Paper Stock |
|
Monogram |
See pages 20 to 23 for |
8/9 point Univers 48, |
Match color samples |
See page 10 for infor- |
|
guidelines. |
one line space (9 points) |
for Platinum Grey and |
mation on paper stocks. |
||
44 -point GE Logo Font, |
|||||
|
below name or title |
Laser Red, available from |
|
||
available from the |
Communicative name: |
Standard: GE standard |
|||
|
the GE Identity Website |
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GE Identity Website |
11/12 point Univers 68 |
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envelope stock with |
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or Hotline. |
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or Hotline |
and,if needed,Univers 48 |
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side seam |
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Laser Line: 1⁄2 -point rule, |
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Monogram: |
Executive: GE executive |
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Platinum Grey |
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16 1⁄2 picas with bleed |
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envelope stock with |
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Individual’s name: |
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Laser Line: Laser Red |
side seam |
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8/9 point Univers 68 |
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All typography: |
Reproduction |
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Individual’s title (optional): |
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Platinum Grey |
Standard: |
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Offset lithography |
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8/9 point Univers 48 |
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Executive: Engraving |
261.54
54.261 Envelope Standard Name s’Individual with liatesfiAf & Components American North for
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Monarch Envelope
for North American Components & Affiliates
|
|
|
2 5⁄8 |
|
|
3⁄8 |
|
7⁄8 |
3⁄16 |
g |
GE Plastics |
|
1⁄4 |
|
|
1 p |
Robert W. Holmes |
|
|
|
Vice President |
Plastics Technology Division
General Electric Company
One Plastics Ave., Pittsfield, MA 02101
Unless noted by “p” for pica, dimensions are given in inches.
Size 3 7⁄8" x 7 l⁄2" |
Communicative name: |
Color |
Paper Stock |
Reproduction |
|
Monogram |
11/12 point Univers 68 |
Match color samples |
See page 10 for infor- |
Standard: |
|
and,if needed,Univers 48 |
for Platinum Grey and |
mation on paper stocks. |
Offset lithography |
||
44 -point GE Logo Font, |
|||||
|
Laser Red, available from |
|
|
||
available from the |
Laser Line: 1⁄2 -point rule, |
Standard: GE standard |
Executive: Engraving |
||
the GE Identity Website |
|||||
GE Identity Website |
16 1⁄2 picas with bleed |
monarch stationery |
|
||
or Hotline. |
|
||||
or Hotline |
|
stock with custom GE |
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Individual’s name: |
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Monogram: |
watermark |
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Typography |
8/9 point Univers 68 |
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Platinum Grey |
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|||
See pages 20 to 23 for |
|
Executive: GE executive |
|
||
Individual’s title: |
|
|
|||
guidelines. |
Laser Line: Laser Red |
monarch stationery |
|
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8/9 point Univers 48 |
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stock with custom GE |
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All typography: |
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Address block: |
watermark |
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Platinum Grey |
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8/9 point Univers 48, |
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one line space (9 points) |
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below name or title |
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261.55
55.261 Envelope Monarch liatesfiAf & Components American North for