Internal Envelope

262.56

56.262

Program Identity GE

Staff Corporate for Stationery ,262

262.71

Card Business Staff Corporate for

71.262

Formatting Stationery in North America

g

GE Identity Program

These guidelines apply to formatting letterheads, envelopes, mailing labels, and other stationery items used in North America, including stationery used by corporate staff.

For guidelines on formatting stationery used outside North America, see document 265,

Formatting Stationery outside North America.

one-third fold line

The salutation and body of the letter always begin below the top third of the folded letterhead.

For short letters, leave more than three line spaces between the address and salutation.

On personalized letterheads, the sender’s name and title may be omitted, if desired.

g

GE Plastics

Plastics Technology Division General Electric Company

One Plastics Ave., Pittsfield, MA 02101 413 838-5400

Month Day, Year

Addressee’s Name

Addressee’s Title

Business Name

Street Address

City, State Zip Code

Nation (if applicable)

Salutation:

This typewritten letter demonstrates the approved block left typing format, which complements all North American GE letterheads.

Each line of typing, including the first line of each paragraph, aligns with the left side of the Monogram. The right margin is a minimum of one inch, and there is one line space between each paragraph.

The date and address are typed in the top third of the folded letterhead, with the salutation below the fold. To create this arrangement, type the date three to eight lines below the red line (depending on the number of lines in the typed address) and leave one line space between the date and the address. Leave at least three line spaces between the address and the salutation and leave one line space between the salutation and the first line of the letter.

At the end of the letter, leave one line space above the complimentary close and four line spaces between the complimentary close and the sender’s name. Leave two line spaces below the sender’s name or title and single space any additional information.

Complimentary close,

Sender’s Name

Sender’s Title

SI/ti enclosure cc:

First Name Second Name

one-third fold line

The salutation and body of the letter always begin below the top third of the folded letterhead.

For short letters, leave more than two line spaces between the address and salutation.

On monarch letterheads, the sender’s name and title may be omitted, if desired.

g

GE Plastics

Month Day, Year

Addressee’s Name

Addressee’s Title

Business Name

Street Address

City, State Zip Code

Nation (if applicable)

Salutation:

This typewritten letter demonstrates the approved block left typing format, which complements all GE monarch letterheads.

Each line of typing, including the first line of each paragraph, aligns with the left side of the Monogram. The right margin is a minimum of one inch, and there is one line space between each paragraph.

The date and address are typed in the top third of the folded letterhead, with the salutation below the fold. To create this arrangement, type the date three to seven lines below the red line (depending on the number of lines in the typed address) and leave one line space between the date and the address. Leave at least two line spaces between the address and the salutation and leave one line space between the salutation and the first line of the letter.

At the end of the letter, leave one line space above the complimentary close and four line spaces between the complimentary close and the sender’s name. Leave two line spaces below the sender’s name or title and single space any additional information.

Complimentary close,

Sender’s Name

Sender’s Title

SI/ti

If callouts are not printed on the letterhead, see page 06 for guidelines on typing callouts in the margin.

g

GE Medical Systems

This typewritten letter demonstrates the approved block left typing format, which complements all Company internal letterheads.

Each line of typing, including the first line of each paragraph, aligns with the left side of the Monogram.

The typewritten copy at the top of the page, which includes the recipient’s name, the sender’s name (and internal address, if needed), the date, and the subject of the letter, is typed in a double-spaced block.

If the callouts “To:”, “From:”, “Date:”, and “Re:” are printed at the top of the letterhead, type each line of copy to align with the corresponding printed callout. If the letter is sent to several recipients, type “Distribution” to align with “To:” and list the recipients at the end of the letter, as shown on page 06, or on a cover sheet.

If callouts are not printed at the top of the letterhead, see the guidelines on page 06.

Leave at least three line spaces between the typed double-spaced block at the top of the letterhead and the body of the letter. The letter is typed single-spaced with one line space between each paragraph. The right margin is a minimum of one inch.

If desired, a complimentary close with the sender’s name and title may be added.

If printed second sheets of internal letterheads are used, type a single-spaced threeline reference block consisting of the subject, date, and page number immediately below the printed red line, similar to the format for the standard letterhead second sheet, shown on page 03. Leave at least three line spaces between the reference block and the continuation of the internal letter.

Complimentary close, (optional)

Sender’s Name (optional)

Sender’s Title (optional)

continued

Standard Envelope

The address is typed to align with the end of the communicative name (for example, “GE Plastics”) and begin halfway below the top edge of the envelope.

center line

Monarch Envelope

The address is typed to align with the end of the communicative name (for example, “GE Plastics”) and begin halfway below the top of the envelope.

center line

g

GE Plastics

Plastics Technology Division

General Electric Company

One Plastics Ave., Pittsfield, MA 02101

Addressee’s Name

Addressee’s Title

Business Name

Street Address

City, State Zip Code

Nation (if applicable)

Robert W. Holmes

Vice President

Plastics Technology Division

General Electric Company

One Plastics Ave., Pittsfield, MA 02101

Addressee’s Name

Addressee’s Title

Business Name

Street Address

City, State Zip Code

Nation (if applicable)

continued

Standard Corporate Envelope

The address is typed 3 1⁄4 inches from the left edge and begins halfway below the top edge of the envelope.

center line

Corporate Monarch Envelope

The address is typed 3 1⁄4 inches from the left edge and begins halfway below the top edge of the envelope.

center line

g

General Electric Company

3135 Easton Turnpike, Fairfield, CT 06431

Addressee’s Name

Addressee’s Title

Business Name

Street Address

City, State Zip Code

Nation (if applicable)

g

Roger V. Zimmerman

Vice President

Corporate Marketing Communications

General Electric Company

3135 Easton Turnpike, Fairfield, CT 06431

Addressee’s Name

Addressee’s Title

Business Name

Street Address

City, State Zip Code

Nation (if applicable)

continued

Airmail Envelope

The address is typed to align with the end of the communicative name (for example, “GE Plastics”) and begin halfway below the top edge of the envelope.

center line

Large Mailing Envelope

The address is typed to align with the end of the communicative name (for example, “GE Plastics”) and begin halfway below the top edge of the envelope.

center line

g

GE Plastics

Plastics Technology Division

General Electric Company

One Plastics Ave., Pittsfield, MA 02101

Addressee’s Name

Addressee’s Title

Business Name

Street Address

City, State Zip Code

Nation (if applicable)

The address is typed to align with the left edge of the grey bars.

If the addressee’s name is long, the reference number (optional) may be moved to the right.

The mailing label is placed on unprinted large mailing envelopes with the upperleft corner of the label at the center of the envelope.

center line

GE Identity Program

center line

g

GE Identity Program

These stationery standards apply to all components outside North America.

In a company the size of GE, correspondence creates an enormous daily flow of communication specifically and personally directed to each of the Company’s audiences—prospective and existing customers, consumers, investors, and employees, to name a few. It is a highly visible medium, at once official and personal.

The stationery standards provide consistent layouts, color treatments, and reproduction methods to help interrelate the Company’s organizational elements, each contributing to and drawing from the strength of the Company.

When reproducing any item, even in subsequent print runs, the smallest details are important.

Check that correct graphic signatures and typography are reproduced in sizes and colors matching the examples and specifications shown in this document. Take special care to ensure that these frequently reproduced items reflect GE’s commitment to high standards of quality.

These standards provide a plan for featuring elements of the GE Identity Program in all stationery. In addition, they help to

•simplify and clarify information by standardizing its presentation

•streamline and modernize the appearance of stationery by using new typography, layouts, and custom watermarked letterhead paper

•communicate specific attributes of refinement, sophistication, high technology, dynamism, and innovation

•unify the stationery of all GE components and licensed affiliates so that each draws from and contributes to the strength of the GE identity