World Wide Web Site References

1-800-GE-RENTS and ask for a Customer Service Representative. If we cannot make it right, your rental will be free.

When you need a solution to a test equipment problem, let us spell it out for you. Call 1-800-GE-RENTS.

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GE Capital

Test Equipment Management Services

We bring good things to life.

www.ge.com

equities, fixed income, private placements and real estate. We can also share best practices and provide valuable business insight based on firsthand experience – which translates into solid service and support that you, your management and your employees can depend on.

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GE Investments

We bring good things to life.

http://www.ge.com

n at 203 326-4199

hoices in investment managers.

When using a reference to the Company’s World Wide Web sites (a universal resource locator, or URL) in print advertising, follow these guidelines:

• Use an address pertinent to the target audience.

-The GE home page address, http://www.ge.com, or the short form, www.ge.com, is recommended for all components, subcomponents, and

licensed affiliates, but a more specific or different address may be used: for example,

·an aircraft engines advertisement might use

“www.ge.com/aircraftengines”

·a Monogram appliances advertisement might use

“www.monogram.com”

-Using “http://” at the beginning of the address avoids confusion but is not necessary.

•When using a reference in text, typeset the address in the same size and style as the surrounding text.

•When using a reference with the graphic signature signoff,

-typeset the address in Univers 68 or 48, equal in size to the signature typography (if two sizes are used, the smaller of the two sizes is acceptable); for emphasis, use Univers 68

-place the address below the Laser Line, aligned with either the

·left edge of the signature Monogram

·beginning of the signature typography

as shown in the examples at the left and below

and after the sale through the most extensive network

of factory authorized service professionals, the industry’s largest warehousing and distribution network and

GE Answer Center®. Installing a full complement of quality appliances from GE in your kitchens can help give you the competitive edge you need.

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We bring good things to life.

www.monogram.com

For more information on Monogram appliances, contact Jack Dever at 201 585-6040.

At GE, we’re perfectionists about diagnostic imaging equipment. And there are some very important reasons why.

Your patients.

Our MR, CT, x-ray, ultrasound and nuclear systems meet your highest standards. The image quality and clinical flexibility you need for confident diagnoses—day after day, patient after patient.

GE systems keep pace with clinical advances. We work closely with hundreds of clinical investigators and meet regularly with physicians on six advisory boards to translate your needs into improved hardware and software.

Out of this synergism has come such breakthroughs as xenon blood flow mapping in CT. And pulsed progressive

fluoro imaging which can reduce radiation

dosage by 15-20% for pediatric procedures and angioplasty.

For 92 years the medical community has depended on GE imaging systems. But that’s not surprising, considering who’s depending on you.

Graphic signatures are aligned with strong verticals to relate the signature to the structure of the advertisement. In this example, the signature Monogram is aligned flush left with the copy column, and the signature typography is aligned flush right with the same column.

To give the signature greater prominence, more than the minimum clear space required in a compact signature is maintained between and surrounding the signature elements.

For information on the minimum clear space in graphic signatures, see document 131,

Graphic Signatures, pages 11 to 18.

To align the graphic signature with a strong vertical in this example, the signature Monogram is aligned flush left with the right copy column and the integrated illustration.

This consumer advertisement uses a compact signature containing the slogan required in consumer advertising, “We bring good things to life.”

To align the graphic signature with a strong vertical element in this advertisement, the signature Monogram is positioned flush left with a strong vertical element in the photograph. As shown in this example, the graphic signature may be isolated at the top of the format away from other copy as an endorsement to an editorialstyle advertisement.

An effective method for incorporating a graphic signature into an advertisement is to place it in an even, unpatterned or subdued area of a photograph or illustration. As shown in this example, this method lends a dramatic emphasis to the signature.

Graphic signatures should be sized and positioned to balance other layout elements.

In this example, a compact signature, reversed in white, balances the copy and photograph of the airplane, also in white.

Graphic signatures should be reproduced on even, unpatterned or subdued backgrounds. In cases where the graphic signature must appear against a patterned background, the background

should be subdued to minimize distracting detail, as shown in this example.

When a promotional slogan such as “Promises Count” is desirable, it may be used as the last line of running text, typeset in ITC New Baskerville.

Nothing else quite like it.

Kenya Airways was the third airline to put the new GE CF6-80C2 engine into service aboard new widebody aircraft.

Since then, the engine has earned a reputation for meeting or beating its every promise and, in effect, setting a new record for reliability.

During its first year of operation at Kenya airways, the -80C2 experienced not a single enginecaused flight cancellation. And despite utilization of over 12 hours a day, and hot, tropical temperatures, the engine has maintained an on-time departure record at an extraordinary 99.9%.

No wonder some 30 airlines have selected the CF6-80C2 as the preferred engine for their new widebody aircraft. So far.

Promises Count.

Wild animals still roam free on the African plains not far from Nairobi, where Kenya Airways makes its headquarters.

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GE Aircraft Engines

We bring good things to life.

6500 HOURS.

In the most demanding conditions, the T700 has proven itself again and again. This T700 combustor is ready for more action after already having logged 6,500 hours without repairs in tough North Sea duty. Such operating experience is 5-10 times longer than previous combustor designs. GE ’s advanced technology —setting new standards of excellence.

eGE Aircraft Engines

We bring good things to life.

In the most demanding conditions, the T700 has proven itself again and again. This T700 combustor is ready for more action after already having logged 6,500 hours without repairs in tough North Sea duty. Such operating experience is 5-10 times longer than previous combustor designs. With over 3,400 engines shipped and over 1.4 million flight hours, the T700 is demonstrating new levels of reliability and maintainability. GE ’s advanced technology —setting new standards of excellence.

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GE Aircraft Engines

We bring good things to life.

PROVEN

POWER

The performance and future of the F404 knows no bounds. In fact, the world standards for fighter/attack engine reliability maintainability and operability are being set by F404s. Proven in the F-18s of four nations at 16,000 pounds of afterburning power...and in 18,000 pound thrust and non-afterburning derivatives developed for advanced fighter/ attack aircraft. And a more advanced 20,000 pound core engine has already been tested for advanced F404 missions into the 21st century. F404s...setting new standards of excellence, now and far into the future.

Graphic signatures may be positioned at the top or bottom of an advertisement.

In the same advertisements on page 14, the graphic signatures are placed at the bottom of the format.

Whenever possible, the Laser Line bleeds left off the format. To accentuate the sig-

nature, the Laser Line may bleed across the gutter and off the left page of a spread.

eGE Aircraft Engines

We bring good things to life.

6500 HOURS.

In the most demanding conditions, the T700 has proven itself again and again. This T700 combustor is ready for more action after already having logged 6,500 hours without repairs in tough North Sea duty. Such operating experience is 5-10 times longer than previous combustor designs. GE ’s advanced technology —setting new standards of excellence.

The leading modular downdraft cooktop has been around for years.

So it wasn’t too hard to think of ways to improve on it.

To start with, we replaced the older model’s electro-mechanical control system with the first one that’s totally electronic. (For more accurate cooking temperatures.)

And instead of a fixed-speed fan, we installed a variable-speed exhaust. (A big advantage. Particularly when it comes to reducing kitchen noise.)

We also made our fan more powerful, so builders can use longer ducts; 34 feet instead of 26 feet. (It gives more choice of where to put the cooktop.)

Our new GE model comes with a grill, and has optional Calrod® units, solid disks, an induction cooking surface and a griddle.

But although these modules may sound conventional, the way some of them are made isn’t.

The griddle, for instance, is the only one with the heating element

contained inside the cooking unit, instead of being a separate item below it.

All in all, we believe we’ve designed the best cooktop in the business.

Even if it isn’t the best-seller. Yet.

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We bring good things to life.

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GE Plastics

Graphic support elements such as photographs or illustrations may overlap the portion of the Laser Line extending to the left of the signature Monogram.

In this example, the photographic elements appear to cross the Laser Line, creating a dramatic interrelationship between the graphic signature and the graphic support element.

Note: Avoid obliterating the Laser Line. The Laser Line must always be visible as an element of the graphic signature.

For emphasis, the signature typography may be outdented or used in a large size.

In this example, the typography extends beyond the alignment point of the right edge of the copy block, and the signature typography is sized to equal one-half the diameter of the signature Monogram. Because of its size and position, the signature typography is a dominant element in this advertisement.

For headlines and text, any typeface in the ITC New Baskerville series may be used.

Because this series contains four weights of type, each available in both roman and italic versions, advertisements can feature rich typographic contrast. In this example,

ITC New Baskerville Semibold is used in the headline, and ITC New Baskerville italic is used in the text.

When it comes to your institution’s financial health, it makes sense to go to a specialist. GE Medical Systems Financing.

We understand the business of healthcare. The difficult balance between quality of care and reality

of costs. What it takes to Fiscalmaintain, and improve,

profitability in an increasingly competitive field. The unique combination of economic pressures and medical considerations that influence

fitnessyour financial decisions.

What does this understanding mean for your institution?

Financing instruments precisely designed d for your operation. Payment plans that help you preserve working capital and stabilize cash flow. Alternative sources of capital to support your continued growth. And financial experts familiar with the complexities and opportunities in today’s healthcare market.

So, if you’re interested in improving the financial fitness of your institution, talk with GE Medical Systems Financing. We can help make good medicine good business. 800 624-5692.

gGE Medical Systems

We bring good things to life.

If the Laser Line bleed- ing left off the format would interfere with important elements of a photograph or illustration, the Laser Line may abut the photograph or illustration, as shown in this example.

ITC New Baskerville is used in all advertising headlines and text.

Because the headline is long in this example, it is typeset in capital and lowercase letters to maintain high legibility.

At GE, we have created what is unquestionably the world’s largest top-mount refrigerator.

Our new 24.7 cubic foot model. It offers homebuyers more of

the one thing they never seem able to get enough of.

Space.

And not just raw space, but space so cleverly used, ti makes this refrigerator seem even larger than its already gigantic size.

For instance, it has door shelves so deep they can swallow milk

containers by the gallon. And the main refrigerator

section has our unique Quick Serve™ Trays which slide under the shelves, so they open up even more useable space.

This remarkable refrigerator also comes with something else no one else offers. Crushed ice through the door.

It also has our new, more compact and energy-efficient rotary compressor.

Which is one reason why our

new refrigerator isn’t any wider than our 22.5 cubic foot model.

Put it all together, and you have what we think is not only the world’s biggest top-mount.

But the best.

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We bring good things to life.

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GE Aircraft Engines

We bring good things to life.

Against light grey backgrounds, the corporate colors, Platinum Grey and Laser Red, should be used in graphic signatures.

Against colored backgrounds, graphic signatures are reversed in white, as shown in this example, or overprinted in black. When the background color provides sufficient contrast, the Laser Line may be reproduced in Laser Red.

For more information on the use of color in graphic signatures, see document 132, Color.

On the way.

The Super Tomcat, powered by GE F110 engines is on schedule and on the way.

On September 29, 1986, the engine flew for the first time aboard an F-14A Plus, and did everything it was supposed to. Same thing is true in more than 100 test flights since.

When delivered to the fleet in late 1987, the F-14A Plus will give the Navy the fighter engine it’s been looking for. One plus is no throttle restrictions whatever. Another plus is enough extra

thrust to perform shipboard catapult launches without afterburners.

But one thing is the biggest plus of all: the F110 is now a reality for the Navy, and represents a giant step towards the fighter of the future,

the F-14D Super Tomcat.

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GE Aircraft Engines

We bring good things to life.

The minimum 133-line screen required to reproduce Platinum Grey as 40 percent black is not available in this example of an advertisement reproduced using four-color process. Therefore, the signature Monogram and signature typography are reproduced in solid black.

To reproduce Laser Red in the Laser Line, solid magenta/yellow is used.

For more information on the use of color in graphic signatures, see document 132, Color.

vaginal probe and the RT 3600 system. The scan demonstrated cardiac activity in all four embryos, and identified a membrane in the single sac, (Fig. 1) indicating diamniotic monochorionic twins.

Conclusion

Unequivocal sonographic diagnosis in early pregnancy requires clear visualization of very small structures. The resolution afforded by transvaginal scanning permitted the visualization of a nine week multiple gestation, with precise identification of detail. The ability to demonstrate cardiac activity also permitted the physician to eliminate the likelihood of spontaneous abortion at an earlier gestational stage.

The certainty afforded by visualization of a live embryo in the endomentrial cavity clarifies diagnostic considerations, assures the patient, and eliminates the need for follow-up scans.

Acknowledgement: Don A.Cubberley, M.D., Dept. of Radiology, Univ. of Utah, Salt Lake City, UT.

The GE ultrasound advantage

GE ultrasound provides superior image quality, resolution, and acoustic access necessary for a variety of procedures. A wide choice of fully electronic phased array probes are lightweight and easy to use.

To receive a detailed discussion of the case presented here, call GE at 800 624-5692 and request Ultrasound Clinical Symposium No. 7388.

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GE Medical Systems

We bring good things to life.

Laser Red and the minimum 133-line screen required to reproduce Platinum Grey as 40 percent black are not available in this example of a full-page newspaper advertisement, so all elements of the graphic signature are reproduced in solid black.

For more information on the use of color in graphic signatures, see document 132, Color.