- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Large Mailing Envelope |
261.60 |
for North American Components & Affiliates
2 5⁄8
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3⁄8 |
3⁄8 |
g |
1 1⁄8 |
1⁄8 |
GE Plastics |
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1 p |
Plastics Technology Division |
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General Electric Company |
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One Plastics Ave., Pittsfield, MA 02101 |
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Unless noted by “p” for pica, dimensions are given in inches.
Size 9" x 12" |
Typography |
Color |
Reproduction |
Monogram |
See pages 20 to 23 for |
All elements: Black |
Offset lithography |
16 1⁄2 picas with bleed |
|
EnvelopeMailingLarge ComponentsAmericanNorthfor |
|
44 -point GE Logo Font, |
guidelines. |
Paper Stock |
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||
available from the |
Communicative name: |
Medium-grey standard |
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GE Identity Website |
11/12 point Univers 68 |
mailing envelope |
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or Hotline |
and,if needed,Univers 48 |
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Laser Line: 1⁄2 -point rule, |
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Address block: |
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& |
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fiAf |
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8/9 point Univers 48 |
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liates |
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60.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
2 5⁄8
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3⁄8 |
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1⁄8 |
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3⁄4 |
g |
GE Plastics |
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1⁄8 |
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1 p |
Robert W. Holmes |
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Vice President |
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Plastics Technology Division |
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General Electric Company |
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One Plastics Ave., Pittsfield, MA 02101 |
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413 838-5453, DC: 299-5453, Fax: 413 838-5455 |
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Robert.Holmes@plastics.ge.com |
Certified ISO 9001 |
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3⁄16 |
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align |
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minimum margin |
1⁄4 |
g |
GE Plastics |
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Robert W. Holmes |
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Vice President |
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Plastics Technology Division |
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General Electric Company |
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One Plastics Ave., Pittsfield, MA 02101 |
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413 838-5453, DC: 299-5453, Fax: 413 838-5455 |
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Robert.Holmes@plastics.ge.com |
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align |
Unless noted by “p” for pica, dimensions are given in inches.
Business Cards |
261.71 |
for North American Components & Affiliates |
|
Size 2" x 3 1⁄2"
Monogram
44 -point GE Logo Font, available from the
GE Identity Website or Hotline
Typography
See pages 20 to 23 for guidelines.
Communicative name:
11/12 point Univers 68 and,if needed,Univers 48
Laser Line: 1⁄2 -point rule, 16 1⁄2 picas with bleed*
Individual’s name:
8/9 point Univers 68
Individual’s title:
8/9 point Univers 48
Address block:
8/9 point Univers 48
Certification (optional):
8/9 point Univers 48 Notes:
•The preferred form
of certification is a statement, as shown in the example at the top left. Instead, a certification logo may be used as shown in the example at the bottom left.
•A certification statement or logo may reduce the space available for the address block.
•See page 35 for guidelines on using certification logos.
Color
Match color samples for Platinum Grey and
Laser Red, available from the GE Identity Website or Hotline.
Monogram:
Platinum Grey
Laser Line: Laser Red
All typography and certification logos (if used):
Platinum Grey
Paper Stock
See page 10 for information on paper stocks.
Reproduction
Standard:
Offset lithography
Executive: Engraving
continued
*To lower the cost of reproducing the standard business card, the Laser Line, 16 1⁄2 picas in length, is preprinted on large quantities of business card blanks. The standard business card reproduction cost includes only the additional one-color (Platinum Grey) imprint of the other elements listed at the left. Note: The Laser Line may not be shortened, and other colors may not be used.
At an additional cost, business cards may be custom-printed with information in Platinum Grey on the back. Note:
Other colors may not be used.
71.261 Cards Business liatesfiAf & Components American North for
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
Business Cards |
261.72 |
for North American Components & Affiliates, continued
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minimum margin 1⁄4 |
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g |
GE Canada |
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g |
GE Marine |
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& Industrial Engines |
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Gerold E. Vanderspek |
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Joel A. Burton |
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Manager – Corporate Health, Safety & Environment |
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Vice President |
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General Electric Canada, Inc. |
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General Electric Company |
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2300 Meadowvale Blvd. |
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P.O. Box 156301, One Neumann Way |
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Mississauga, Ont. L5N 5P9 Canada |
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Cincinnati, OH 45215-6301 |
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416 858-5100, DC: 299-5100, Fax: 416 858-5105 |
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513 330-5400, DC: 299-5400, Fax: 513 330-5454 |
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Gerold.Vanderspek@canada.ge.com |
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Joel.Burton@ae.ge.com |
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g |
GE Intersil |
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g |
Life of Virginia |
continued |
CardsBusiness AmericanNorthfor |
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Caroline E. Patrick |
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Thomas R. Pinkato |
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Vice President |
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Second Vice President – Communications |
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Intersil, Inc. |
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The Life Insurance Company of Virginia |
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&Components |
10600 Ridgeview Ct., Cupertino, CA 95014 |
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6610 West Broad St., Richmond, VA 23230 |
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408 424-5526, Fax: 408 242-5533 |
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804 281-6309, Fax: 804 281-6909 |
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Caroline.Patrick@intersil.ge.com |
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tpinkato@lifeofva.com |
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fiAf |
Dimensions are given in inches. |
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The GE Intersil business card |
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is shown for demonstration |
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liates, |
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purposes only. |
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72.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
1⁄2 |
2 |
3⁄4 |
1⁄8 |
g |
GE Plastics |
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1⁄8 |
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1 p |
Plastics Technology Division |
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7⁄16 |
One Plastics Ave., Pittsfield, MA 02101 |
1 p
5⁄16 |
Contains Merchandise |
R.R. or EXP. CO.- If undeliverable, notify us |
|
Return Postage Guaranteed |
of our requisition number. FC-23-B |
|
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|
Unless noted by “p” for pica, dimensions are given in inches.
Mailing Label |
261.81 |
for North American Components & Affiliates |
|
1⁄2
Size 5" x 3" |
Typography |
“Contains Merchandise…”: |
Color |
Reproduction |
Northfor |
Mailing |
|
|
|||||
Monogram |
See pages 20 to 23 for |
8/9 point Univers 68 |
Match color samples |
Offset lithography |
|
|
guidelines. |
|
for Platinum Grey, |
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|
44 -point GE Logo Font, |
“R.R. or EXP.CO…”: |
|
American |
Label |
||
11/12 point Univers 68 |
available from the |
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GE Identity Website |
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available from the |
Communicative name: |
6/7 point Univers 68 |
GE Identity Website or |
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or Hotline |
16 1⁄2 picas with bleed |
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Hotline. |
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Components |
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and,if needed,Univers 48 |
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Laser Line: 1⁄2 -point rule, |
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All elements: |
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Platinum Grey |
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Address block: |
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Paper Stock |
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& |
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fiAf |
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Starliner Scenario, |
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maximum line length |
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liates |
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8/9 point Univers 48, |
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White Vellum, |
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21⁄8 inches |
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60 lb. label stock |
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81.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
1⁄4 |
2 |
1 |
7⁄8 |
3⁄16 |
g |
GE Plastics
1⁄8 |
|
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1 p |
|
Robert W. Holmes |
413 838-5453 |
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Vice President |
DC: 234-5453 |
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Plastics Technology Division
General Electric Company
One Plastics Ave., Pittsfield, MA 02101
1⁄8
2 1⁄4 |
Unless noted by “p” for pica, |
dimensions are given in inches. |
Note Pad, Alternative 1 |
261.82 |
for North American Components & Affiliates |
|
Size 5" x 7” |
Color |
|
Monogram |
All elements: Black |
|
|
||
44 -point GE Logo Font, |
Paper Stock |
|
available from the |
See page 10 for infor- |
|
GE Identity Website |
mation on paper stocks. |
|
or Hotline |
Reproduction |
|
|
||
Typography |
Offset lithography |
|
See pages 20 to 23 for |
|
|
guidelines. |
|
|
Communicative name: |
|
|
11/12 point Univers 68 |
|
|
and,if needed,Univers 48 |
|
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(Note: For a layout with |
|
|
a long name, see page |
|
|
83.) |
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Laser Line: 1⁄2 -point rule, |
|
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24 1⁄2 picas with bleed |
1AlternativePad, Note ComponentsAmericanNorth for |
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Individual’s name: |
||
8/9 point Univers 68 |
||
Individual’s title: |
||
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||
8/9 point Univers 48 |
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Address block: |
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8/9 point Univers 48 |
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fiAf & |
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|
liates |
|
|
82.261 |
Program Identity GE
Stationery ,261 liatesfiAf & Components American North for
2696-654 800 Hotline: Identity GE |
.http://www Website: Identity GE |
2824-869 518 or |
com/identity.ge |
2696)-232 (DC: |
|
|
|
1⁄4 |
7⁄8 |
3⁄16 |
g |
1⁄8 |
|
1 p |
Robert W. Holmes |
|
|
|
Vice President |
Unless noted by “p” for pica, dimensions are given in inches.
minimum margin 1⁄4
GE Marine
& Industrial Engines
align
Note Pad, Alternative 2 |
261.83 |
for North American Components & Affiliates |
|
Size 5" x 7" |
Color |
|
Monogram |
All elements: Black |
|
|
||
44 -point GE Logo Font, |
Paper Stock |
|
available from the |
See page 10 for infor- |
|
GE Identity Website |
mation on paper stocks. |
|
or Hotline |
Reproduction |
|
|
||
Typography |
Offset lithography |
|
See pages 20 to 23 for |
|
|
guidelines. |
|
|
Communicative name: |
|
|
11/12 point Univers 68 |
|
|
and,if needed,Univers 48 |
|
|
(Note: For a layout with |
|
|
a short name, see page |
|
|
82.) |
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Laser Line: 1⁄2 -point rule, |
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24 1⁄2 picas with bleed |
2AlternativePad, Note ComponentsAmericanNorth for |
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Individual’s name: |
||
8/9 point Univers 68 |
||
Individual’s title: |
||
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8/9 point Univers 48 |
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fiAf & |
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liates |
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83.261 |
Stationery for Corporate Staff
g
GE Identity Program
These stationery standards apply to all corporate staff functions.
In a company the size of GE, correspondence creates an enormous daily flow of communication specifically and personally directed to each of the Company’s audiences—prospective and existing customers, consumers, investors, and employees, to name a few. It is a highly visible medium, at once official and personal.
The stationery standards provide consistent layouts, color treatments, and reproduction methods to help interrelate the Company’s organizational elements, each contributing to and drawing from the strength of the Company.
When reproducing any item, even in subsequent print runs, the smallest details are important.
Check that correct graphic signatures and typography are reproduced in sizes and colors matching the examples and specifications shown in this document. Take special care to ensure that these frequently reproduced items reflect GE’s commitment to high standards of quality.
These standards provide a plan for featuring elements of the GE Identity Program in all stationery. In addition, they help to
•simplify and clarify information by standardizing its presentation
•streamline and modernize the appearance of stationery by using new typography, layouts, and custom watermarked letterhead paper
•communicate specific attributes of refinement, sophistication, high technology, dynamism, and innovation
•unify the stationery of all GE components and licensed affiliates so that each draws from and contributes to the strength of the GE identity
262