Industrial Haulage

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Because the base color of industrial haulage vehicles varies for reasons of safety and maintenance, and because the space available for identification is often limited, graphic signatures are not used on these vehicles.

Instead, the signature Monogram is used alone.

Color

Light-colored vehicles:

Use black in the field and outline circle, with the color of the vehicle appearing in the letters/curlicues.

Note: Use a positive reproduction proof of the signature Monogram, available from the GE Identity Website or Hotline.

Dark-colored vehicles:

Use white in the letters/curlicues, with the color of the vehicle appearing in the field.

Note: Use a reverse reproduction proof of the signature Monogram, available from the GE Identity Website or Hotline.

Reproduction

Use computer-assisted cutting equipment, photoetched dies, or photomechanical screen printing to produce decals of the signature Monogram.

Avoid hand-painted applications.

Because the base color of heavy construction equipment varies for reasons of safety and maintenance, and because the space available for identification is often limited, graphic signatures are not used on these vehicles.

Instead, the signature Monogram is used alone.

Color

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GE Aircraft Engines

Commercial

Cincinnati, Ohio

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GE Aircraft Engines

Commercial Engines

Cincinnati, Ohio 45215

Two special versions of the Dynamic Monogram are used on the truck:

•On the drivers’ side, the Dynamic Monogram bleeds off the right end of the box.

•On the passenger’s side, it bleeds off the left end.

GE Supply

Shelton, Connecticut

Typography

Communicative name:

Use Univers 68 and, if needed, Univers 48. Note: For long names, use a small type size and/or stack the type.

Secondary Typography:

Use Univers 68 and, if needed, Univers 48 for additional information required on the vehicle, unless local regulations mandate use of a different typeface.

Laser Line

•On the driver’s side, bleed the Laser Line left, across the Dynamic Monogram as shown.

•On the passenger’s side, bleed the Laser Line right, across the Dynamic Monogram as shown.

•On the rear of the truck, bleed the Laser Line left.

Color

Body: white

Signature Monogram: Platinum Grey

Dynamic Monogram: Reflective Grey

Laser Line: Laser Red (may be reflective)

Typography: black

Reproduction

Use computer-assisted cutting equipment, photo-etched dies, or photomechanical screen printing to produce decals of vehicle identification elements. Avoid hand-painted applications.

Guidelines

Special

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GE Identity Program

Licensees & Other GE Identity Program Users 350 360

370

381

382

382.Sup

390

391

392

Names

Component

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GE Identity Program

These guidelines apply to the names of all GE components and subcomponents.

The purpose of the component naming standards is to

•leverage the unity of the Company through a consistent and simple naming system that will

-increase the impact and visibility of GE

-increase awareness of the depth and breadth, or diversity, of GE

•provide each GE business with a strong individual identity that will

-clarify the understanding of each business

-leverage the strength of GE for each business

The naming standards pertain to communicative names—the informal names used in conversation or copy and in graphic signatures. Graphic signatures are the visual expression of identity for most GE components and affiliates. They are used in media such as letterheads and business cards, advertising, brochures, product literature, packaging, and all the other communications directed to consumers, customers, employees, investors, and others.

Note: Usually, the naming process results in a single communicative name used by all organizational elements within a component. In cases where a single name would misrepresent a subcomponent, additional names are recommended.

In most cases, the legal name—the formal name used in the address block on letterheads and in contracts, proposals, and agreements where required by law—does not change. For example, the communicative name of the Company is “GE,” but its legal name remains “General Electric Company.”