- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
1. Install Adobe Acrobat Reader.
To open a GE Identity Program document on your computer, first install the Adobe Acrobat Reader program. It is available at no cost
•on the CD-ROM GE Identity Program Standards & Guidelines, available from the GE Identity Website or Hotline
•from Adobe through most online services or its World Wide Web site, http://www.adobe.com
Open the Acrobat Reader Guide in the Help menu to familiarize yourself with Acrobat’s navigational tools. They include
•thumbnails
•bookmarks
•other toolbar buttons
•scroll bars
•keyboard shortcuts
These tools help you move easily around and through any Adobe Acrobat document, including all GE Identity Program documents, to find quickly the information you seek.
For assistance installing and using the Adobe Acrobat Reader program,
contact your local computer technical support.
Getting Started |
381.01 |
Using Adobe Acrobat Reader |
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2. Open the document.
To open a GE Identity Program document once Adobe Acrobat Reader has been installed, follow these steps:
•Insert the disk containing the GE Identity Program document. If the disk does not automatically open to a window, double-click the disk icon.
•Optional: To copy the GE Identity Program document to your hard disk, drag the document icon from the open window to your hard disk icon.
•Double-click the icon of the GE Identity Program document to open it.
Once the GE Identity Program document is open, familiarize yourself with the navigational tools provided in the Adobe Acrobat Reader program, if you have not done so already.
This document includes a brief description of some of the standard tools you will use most often in viewing GE Identity Program documents. For guidelines on using
•thumbnails and bookmarks, see pages 02 and 03
•custom links, see page 04
•the Document Plan on the CD-ROM GE Identity Program Standards & Guidelines, see page 05
Adobe, the Adobe logo, Acrobat, and the Acrobat logo are trademarks of Adobe Systems Incorporated.
GE Identity Program |
381, Adobe Acrobat |
GE Identity Website: http://www.ge.com/identity |
& GE Identity Program Documents |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Standard Navigational Tools |
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*Note: In the 3.01 and earlier versions of Acrobat Reader, the Acrobat page number shown below the thumbnail does not correspond to the GE Identity Program document page number
in the upper-right corner of each document page. In the 4.0 and later versions of Acrobat Reader, the Acrobat and document page numbers are the same.
.GuidTo increase the width of the navigation pane and display more thumbnails at once, drag the window splitter (located below the vertical scroll bar) to the right, as shown in the example at the left.
Thumbnails help locate pages with pictures, but all-text pages can appear confusingly similar
at thumbnail size, and the time required for thumbnails to be drawn on the screen can slow navigation.
For faster navigation, use bookmarks, described on page 03.
continued
GE Identity Program |
381, Adobe Acrobat |
GE Identity Website: http://www.ge.com/identity |
& GE Identity Program Documents |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Standard Navigational Tools |
381.03 |
in GE Identity Program Documents, continued
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GE Identity Program |
381, Adobe Acrobat |
GE Identity Website: http://www.ge.com/identity |
& GE Identity Program Documents |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Custom Links |
381.04 |
in GE Identity Program Documents |
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To go to the Glossary
for the definition of a GE Identity Program term, click the term.
Note: Generally, only the first occurrence of a term on each page is linked. In some documents, terms are linked to definitions
in the document instead of the Glossary.
To return to a table of contents,
click in the upper-right corner of the page near the page number.
Note: Similarly, in a group of documents such as the Standards & Guidelines, the upper-right corner of each document cover
is linked to the next higher level in the hierarchical organization of documents. By clicking in this area, you can move quickly up through higher levels of contents listings.
Additional custom navigational tools
—links—are built into GE Identity Program documents, as shown in the examples at the left.
As an Acrobat tool like the hand tool is scrolled over a page, it changes to a pointer hand when a link is found.
To go to the linked destination, click the link.
Note: Links between documents are accessible only if the linked document is available.
GE Identity Program |
381, Adobe Acrobat |
GE Identity Website: http://www.ge.com/identity |
& GE Identity Program Documents |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |