Facility Signs

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GE Identity Program

The GE facility sign standards apply to facilities owned or operated by the Company and its

•components

•subcomponents

•licensed affiliates

The GE facility sign standards have been designed to fulfill two basic requirements:

•Legibility. This functional requirement is achieved by

-providing a sufficient number of actual sizes of the signature Monogram and signature typography—

in specific relative sizes—to ensure that both elements remain legible at typical viewing distances under typical viewing conditions

-simplifying and clarifying information by standardizing its presentation and eliminating unnecessary or redundant signs

•Communication of the qualities of dynamism and innovation. This communication requirement is achieved by

-featuring the GE identity elements, which have been created to communicate specific attributes of high technology, dynamism, and innovation

-streamlining and modernizing the appearance of facility signs by using innovative sign structures such as the triangular pylon and the dynamic base

In addition, the sign standards have been created to

•demonstrate GE products such as Lexan® polycarbonate and GE lighting

•unify the signs used by all GE components and licensed affiliates at all facilities so that each draws from and contributes to the strength of the GE identity.

Note: The GE sign standards are a self-contained system requiring a uniform and complete change-over of all primary identity signs at any particular site. This system is not compatible with existing signs. When installing new signs, remove all signs carrying the General Electric Signature.

The guidelines summarized here help to familiarize you with the graphic elements used in signs.

For detailed fabrication, installation, and maintenance specifications and drawings for most sign models, see document 285,

Facility Signs Engineering Drawings.

To obtain GE signs, see “How to Order Facility Signs,”page 50.

Graphic Signatures

With few exceptions, a graphic signature is used on all facility identification signs. Depending on the size and shape of the sign format and the length of the name used in the signature, any of the approved signature arrangements may be used, as shown in the examples of typical signs on pages 03 to 20. These include the

•primary signature

•compact signature

•vertical signature

•two special signatures

For more information on these signatures, see document 131, Graphic Signatures.

Note: On directional signs, a graphic signature is not used, but the signature Monogram and Laser Line are used, as shown on page 21.

Monogram Alone

At facilities where several components or affiliates are located, or in retrofitting certain existing signs, the Monogram alone may be used as a facility identification sign.

Signature Typography

•Sizes. To make the signature typography legible at a great distance, it is usually sized so the capital height equals 1⁄2 or 3⁄4 the diameter of the signature Monogram.

•Style. Univers 68 is used for all signature typography. Note: Univers 48 is not used in

GE signs because it does not remain legible at a great distance.

•Content. The content of the graphic signature used in a facility identification sign is limited to either or both

-the communicative name of the component or affiliate

-the geographic location

Note: Other messages may not be used in the graphic signature in a facility identification sign.

Other Typography

•In facility identification signs, other messages, such as the names of other components or subcomponents or the location of the facility, may appear below the Laser Line only if their appearance on the sign is required for visitors. These names appear in Univers 68, are aligned flush left with signature typography, and are usually sized to be smaller than the height of the signature typography.

•In directional signs, Univers 65 is used for the names of all destination points in a facility.

Color

Color varies by sign type, as shown in the examples on pages 03 to 21. To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red is used only in the Laser Line.

Dynamic Monogram

Either the oneor three-quarter version of the Dynamic Monogram may be used in most facility identification signs, as shown in the examples of typical signs on pages 03 to 20.

Note: The Dynamic Monogram is not used on directional signs or on signs lighted only internally.

Lighting

Depending on the type of sign, internal, external, or both types of lighting may be used. Lighting options are described for each typical sign on pages 03 to 21.

The pylon sign is a three-faced monolith rising from a dynamic base. It is available in two standard heights: 12 and 20 feet. Because of its strong verticality, unique triangular structure, and dynamic base, this sign is a striking accent to any facility.

The pylon sign is preferred as the primary facility identification sign at locations where

•there is sufficient space for its installation, such as a lawn area

•the sign is normally viewed from more than one direction

Dynamic Base

The chief function of the dynamic base is æsthetic. When viewed from different angles, the base appears to be a portion of a large rectangular solid block, buried below but breaking through the earth’s surface at a surprising angle.

To emphasize this dramatic quality, the base may be finished in Laser Red, as shown in the drawing at the right. The base also may be finished in a dark grey color.

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Graphic Signature

To maximize the capital height of the signature typography, only the vertical signature arrangement is used on pylon signs. Examples of typical signatures are shown in the drawings at the right.

Note: The Monogram may not be used alone on this sign.

Typography

For information on signature typography and other typography, see the general guidelines on page 02.

Color

To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red

is used only in the Laser Line.

Dynamic Monogram

The three-quarter version of the Dynamic Monogram is used on pylon signs. It is reproduced slightly darker than the background grey.

Note: On all faces of the pylon sign, the tops of the Dynamic Monograms are horizontally aligned parallel to the ground line. Because the top surface of the dynamic base slopes, the Monograms are not trimmed as usual:

•On the two front face panels of the pylon, the bottoms of the Monograms are trimmed at an angle.

•On the back face of the sign, the Monogram is trimmed higher than usual.

To facilitate this trim, a reproduction proof of the signature Monogram is used instead of the Dynamic Monogram.

Lighting

The pylon sign must be lighted with a combination of internal and external illumination

to make the unique shape, dynamic base, and message visible at night:

•The signature Monogram and Laser Line are internally illuminated.

•Signature typography and other typography (if used), the Dynamic Monogram, and the dynamic base are externally illuminated.

For more information, see document 285, Facility Signs Engineering Drawings, pages 03.01 to 03.36.

x x x

Note: Drawings are not to scale.

Plan View