Gg

Lampa

Prova!

Proa en lada av nya ER energi-soarande lampor fran GE. 30 dagar!

Franco’s

Gg Authorized

Distributor

Motors

The power that brings things to life.

Swit’s

You may use displays to promote GE products and highlight product features at the point of purchase.

The examples on this page demonstrate the proper use of graphic signatures, program typography, and colors as they relate to typical point-of-purchase materials.

A general rule to follow is to relate the layout and color of point-of-purchase materials to the theme of the promotion or environmental graphics, taking care to adhere to the guidelines presented on previous pages.

eDishwashers

$3000

Rebate

When You Purchase at Retail

Model GSD 110L, GSD1000L or GSD940L

June 23 - August 5, 2002

Fred’s

Home Appliances

GE Identity Website: http://www.ge.com/identity

You may use GE identification in print and product literature according to these general guidelines and those presented on previous pages:

•In each case, make it clear to the public that a local store, not the Company, is promoting GE products.

•Use the “Authorized Dealer” or other appropriate legend.

gG

Distribuidor Autorizado

Armando Reverol

Artefactos Electricos

32 Calle Ocho, Madrid

Tele: 419171

•If GE products are not named or illustrated in the print materials, the GE trademarks, “Authorized Dealer,” or “Distributor” legends may not be displayed, even if you handle GE products.

•Display the signature Monogram next to each GE product illustrated or named for sure and fast identification of GE merchandise.

•Use the GE graphic system described on pages 12 to 14 and follow the five rules on pages 15 to 17.

•In the reproduction materials, promotional brochures, and mailers given to you by GE, adequate space is provided for your identification.

continued

Cellular Mobile-Telephone

AutoMatt

Matt Saxon’s personal selection...

the best of everything for your car.

210 Fifth Avenue, 555-AUTO

20.7 Cu. Ft. Top-Mount No-Frost Refrigerator

D

*Height does not include hinge.

**If Top Mount No-Frost is used against a wall, on hinge side allow 1” clearance.

Allow 2” on each side and 1” at top for air circulation and ease of installation. Electrical rating 115 volts. AC 60 Amps. 100 Volts. AC 50 Amps. Three-prong grounding plug.

You may use GE identification on facility signs.

Specific usage is outlined in your written agreement or sales contract and follows these general guidelines:

•Regardless of the form used, keep the GE trademark less prominent than your business identification.

Note: Some signs on this page assume that your name is displayed nearby on a larger sign, as shown below.

•When displaying the Monogram, adhere to the color standards on page 14.

•Display the Monogram with the full “Authorized” legend plus the names of the products or services handled, as shown in the example below.

Simpson’s Winding Co.

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Authorized Distributor

Motors

Motor Controls & Parts

Transformers

Circuit Protective Devices

The Dynamic Monogram may be used in signs, but only in those signs specified by GE in a specific sign program, as shown in the example below. Note: You may not incorporate the Dynamic Monogram into any other signs or in any other applications. For more information, contact the business you represent.

Fred’s

Appliances

PremiumxDealer

The triptych system is a flexible and distinctive way to maximize identification. Its simplicity lends itself to a variety of applications and reproduction techniques. For example, the triptych system may be used in applications such as stationery, business forms, displays, and vehicles, as well as signs.

eMobile

Communications Collins Co. Authorized

Dealer

Each panel of the triptych carries specific information:

•The first panel features the Monogram alone.

•In the middle panel, either the generic name of the product or service offering or the “Authorized” legend, typeset in capital and lowercase Univers 68, may be used.

•The third panel features your name (preferably typeset in capital and lowercase Univers 68), other GE primary trademarks, or any of the information that may appear in the middle panel, described above.

Two color treatments may be used in the triptych:

•In the reverse version, shown at the left, the letters/ curlicues of the Monogram and all typography in each panel are reproduced in white against a Platinum Grey or black background.

•In the positive version, shown below, the outline circle and the field of the Monogram and all typography in each panel are reproduced in Platinum Grey or black against a white background.

•In either version, other primary GE trademarks, such as Hotpoint and RCA, may be reproduced in black, white, or the color usually associated with the mark—whichever color maintains strong contrast with the selected background.

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Mobile

Communications

Authorized

Dealer

Collins

Co.