- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
07 |
Section 07: Typical Exhibit Costs |
247.07.01 |
Introduction |
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The design, fabrication, and mounting of a typical modular exhibit incurs five kinds of cost:
•standard element use cost
•custom element design and fabrication costs, if used
•custom graphic design and production costs,
This section pertains to the major cost, the element use cost—the cost per tradeshow to rent a single exhibit element. The total rental fee for all the elements used in a single tradeshow is referred to as the exhibit use cost.
Regarding the other costs:
if used |
• |
The costs of designing and producing custom |
• shipping fees |
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modular elements and businessor product- |
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specific graphics are based on the hourly rates |
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• tradeshow services fees |
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noted under “Additional Services,” page 07.02. |
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• |
Shipping and tradeshow services fees are |
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prepaid by the the designated exhibit supplier, |
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if necessary. |
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Note: Prior to each tradeshow, the exhibit |
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supplier account manager assigned to your |
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business provides a detailed list of all projected |
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costs for your approval. |
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Invoicing Procedure |
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• When you place an exhibit order, the designated |
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exhibit supplier writes a work order and faxes it |
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to you to confirm your order. |
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• You add your GE account or tracking code to the |
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confirmation and fax it to the GE headquarters |
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number provided on the work order. |
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• At the end of each tradeshow, the exhibit |
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supplier submits a copy of the invoice itemizing |
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all costs associated with the exhibit to you for |
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review. |
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• You review the invoice for accuracy. |
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- |
To indicate approval, you do nothing. |
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- To resolve any disputed charge, you contact the |
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exhibit supplier account manager assigned to |
your business (see Section 01: Overview, “Exhibit Supplier Contacts,” page 01.08).
• The designated exhibit supplier invoices
all GE exhibit program costs to GE Corporate Marketing Communications, which in turn bills the appropriate business for the approved costs.
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Additional Services
Services not included in an exhibit use cost are available at the following rates:
• Design development |
$65.00 per hour |
• Exhibit supplier labor |
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- standard time |
$38.50 per hour |
- overtime |
$52.00 per hour |
- double time |
$63.00 per hour |
• On-site supervision and support |
|
- standard projects |
$500.00 per day |
- special projects |
$700.00 per day |
- travel expenses |
invoiced at cost |
- per diem |
$50.00 per day |
•Storage of custom exhibit properties and products, crated or uncrated
$0.05 per cubic foot
07 |
Section 07: Typical Exhibit Costs |
247.07.02 |
Services |
|
The following services
are included in an exhibit use cost:
•Storing, maintaining, and inventorying the standard modular elements
•Supervising the project, including
-communicating with the client
-coordinating graphic production
(Note: Graphic design, layout, and production are additional services, available at the rates noted at the left.)
-ordering (prepaying, if required) and coordinating tradeshow services
-arranging shipping, including
·booking the shipper
·preparing and packing materials for shipment
·loading materials into the shipper’s truck
·unloading exhibit materials returned from a tradeshow, inspecting for damage, and completing minor refurbishment and repair as required
-ordering on-site labor
•Itemizing all tradeshow services, provided by both the exhibit supplier and its subcontractors, on the invoice
•Modifying the design and layout of any one of the standard modular exhibit configurations
(for examples, see Section 04: Modular Exhibits), if required, including providing
-one set of adjustments to the initial modification
-black-and-white plan and 3D drawings
•Storing each exhibit
The following items
are included in an exhibit use cost:
•A setup floor plan, including
-an electrical layout
-a product layout
-a graphic placement layout
• A detailed list of materials to be shipped
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
07 |
Section 07: Typical Exhibit Costs |
247.07.03 |
Element Use Costs |
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Wall panels |
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Posts |
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Lighting fixtures |
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39"x 96" |
$263.00 |
2.4m |
$167.00 |
2m downlight |
$120.00 |
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39"x 82" |
$247.00 |
3m |
$167.00 |
3m downlight |
$131.00 |
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39"x 14" |
$118.00 |
4m |
$167.00 |
2m tracklight |
$142.00 |
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(header) |
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5m |
$167.00 |
3m tracklight |
$142.00 |
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19"x 96" |
$247.00 |
6m |
$167.00 |
Directional halogen |
$23.00 |
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( half-wide wall panel) |
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Spot special |
$34.00 |
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19"x 14" |
$118.00 |
Beams |
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Light bar |
$53.00 |
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(half-wide header) |
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2m |
$100.00 |
Low-voltage fixture or lamp |
$23.00 |
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39"x 39" |
$118.00 |
3m |
$100.00 |
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(individual wall panel) |
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4m |
$100.00 |
Cabinets, counters, & shelves |
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Foundation rail |
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5m |
$100.00 |
6' reception counter |
$169.00 |
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6m |
$100.00 |
8' reception counter |
$169.00 |
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1m |
$84.00 |
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7m |
$100.00 |
Large cabinet |
$153.00 |
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2m |
$85.00 |
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Ceiling panel |
$15.00 |
Small cabinet |
$150.00 |
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3m |
$86.00 |
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shelf fastener |
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Curved counter |
$153.00 |
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4m |
$88.00 |
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Audiovisual cabinet |
$153.00 |
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Door panel |
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Lightwalls* (sections) |
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Lead shelf |
$58.00 |
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39"x 96" |
$273.00 |
1 x 4 |
$349.00 |
Post shelf |
$148.00 |
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2 x 3 |
$682.00 |
Post double shelf |
$150.00 |
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Panel skins, custom |
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2 x 9 |
$1,210.00 |
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(application cost) |
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3 x 3 |
$852.00 |
Ceiling panels (meters) |
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38"x 38" |
$50.00 |
3 x 4 |
$978.00 |
Arc 1 x 2 |
$169.00 |
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38"x 14" |
$45.00 |
3 x 6 |
$1,456.00 |
1 x 3 |
$171.00 |
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19"x 14" |
$40.00 |
4 x 4 |
$1,087.00 |
1 x 4 |
$186.00 |
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6 x 4 |
$1,579.00 |
2 x 2 |
$173.00 |
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Connectors |
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4 x 9 |
$2,317.00 |
2 x 4 |
$191.00 |
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& end covers |
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3 x 3 |
$181.00 |
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90˚ 2-way |
$40.00 |
Miscellany |
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Flat 1 x 4 |
$184.00 |
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90˚ 3-way |
$57.00 |
Road box with tools |
$200.00 |
2 x 2 |
$171.00 |
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90˚ 4-way |
$57.00 |
Carpeting, |
$1.19 |
2 x 4 |
$189.00 |
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Flexible |
$57.00 |
including pad |
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3 x 3 |
$179.00 |
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End cover |
$40.00 |
(per square foot) |
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Cantilever ceiling arm |
$78.00 |
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Graphic overlays |
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Graphic signature overlay |
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1m |
$65.00 |
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2m |
$103.00 |
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Effective: |
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3m |
$158.00 |
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March 1, 1997 |
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Dynamic Monogram overlay, used on |
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Costs can change. |
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2m x 2m wall panel surface |
$275.00 |
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For current costs, |
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3m x 3m wall panel surface |
$328.00 |
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contact the exhibit |
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2 x 2 lightwall sections |
$298.00 |
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supplier account |
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2 x 3 lightwall sections |
$341.00 |
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manager assigned |
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3 x 3 lightwall sections |
$396.00 |
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to your business. |
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4 x 4 lightwall sections |
$512.00 |
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*Lightwall sections are not modular; they cannot be reassembled |
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in any shape or size other than those listed here under “Lightwalls” |
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GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
07 |
Section 07: Typical Exhibit Costs |
247.07.04 |
Exhibit Use Costs |
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Effective: |
Linear exhibits |
Island exhibits |
Cross-aisle exhibits |
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March 1, 1997 |
L – 10A |
$2,215 |
I – 2020A |
$8,838 |
C – 3030A |
$8,680 |
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Costs can change. |
L – 20A |
$3,876 |
I – 2020B |
$11,450 |
C – 3030B |
$12,270 |
For current costs, |
L – 20B |
$3,428 |
I – 2020C |
$15,779 |
C – 3030C |
$13,058 |
contact the exhibit |
L – 20C |
$3,114 |
I – 2020D |
$5,625 |
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supplier account |
L – 20D |
$3,284 |
I – 2020E |
$9,057 |
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manager assigned |
L – 20E |
$3,955 |
I – 2020F |
$7,439 |
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to your business. |
L – 20F |
$3,101 |
I – 2030A |
$5,504 |
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L – 20G |
$2,974 |
I – 2030B |
$12,576 |
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L – 20H |
$3,404 |
I – 2030C |
$12,220 |
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L – 20I |
$4,399 |
I – 2030D |
$9,018 |
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L – 30A |
$5,038 |
I – 2030E |
$17,048 |
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L – 30B |
$4,481 |
I – 2030F |
$10,023 |
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L – 30C |
$4,612 |
I – 2030G |
$9,322 |
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L – 30D |
$5,256 |
I – 2030H |
$11,128 |
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L – 30E |
$3,758 |
I – 2030I |
$16,854 |
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L – 40A |
$6,353 |
I – 2030J |
$12,586 |
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L – 40B |
$5,354 |
I – 2040A |
$8,368 |
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L – 40C |
$7,620 |
I – 3040A |
$33,134 |
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L – 50A |
$8,592 |
I – 3040B |
$26,736 |
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L – 50B |
$6,477 |
I – 3040C |
$19,814 |
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L – 50C |
$6,943 |
I – 3040D |
$12,205 |
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L – 50D |
$7,624 |
I – 4040A |
$20,496 |
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L – 60A |
$9,396 |
I – 4040B |
$26,036 |
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L – 60B |
$9,238 |
I – 4040C |
$21,530 |
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L – 60C |
$13,761 |
I – 4050A |
$19,472 |
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I – 4050B |
$19,053 |
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I – 5070A |
$31,819 |
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GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)