Packaging outside the U.S.A. |
220.90 |
Packages containing products made or sold by affiliates or other trademark licensees outside the U.S.A. or made by U.S. components for export sales should display the standard trademark protection notice Form 2.
If the packaging material or the available space makes using Form 2 difficult, one appearance of the trademark may be qualified with Form 1.
These standard trademark protection notices are shown in document 121, Primary Trademarks & Service Marks, page 06.
GE Identity Program |
220, Packaging |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
OEM Packaging |
220.91 |
Original Equipment Manufacturer (OEM)
Customers & Their Dealers
OEM customers may not be authorized to use the corporate trademarks on product packaging. References on customers’ packages to the products supplied by GE should be confined to nonprominent use of the name “GE” in a factual statement, such as “Equipped with GE motor.”
GE Identity Program |
220, Packaging |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Shipping |
Cases & Cartons |
g
GE Identity Program
The shipping cases and cartons standards apply to all packaging used to transport the GE brand of products, including those marketed under both the name “GE” and a secondary brand name.
For guidelines on point-of-sale packaging, see document 220, Packaging.
These standards provide a plan for featuring graphic signatures prominently and consistently in all shipping cases and cartons. They also help to
•simplify and clarify information on shipping cases and cartons by standardizing its presentation
•provide flexibility to accommodate varying amounts and kinds of information
•rationalize and organize information by ranking it according to relative importance and presenting each rank consistently
•modernize and streamline shipping cases and cartons by
-using
·a grid
·rules and bars
·a minimum number of type styles and sizes
-eliminating
·unnecessary promotional devices
·secondary product design marks
•unify shipping cases and cartons so that each draws from and contributes to the strength of the GE identity
•reduce cost through the use of common design standards
230
Shipping Cases & Cartons |
230.01 |
Contents |
|
Guidelines |
230.02 |
Information Matrix |
230.06 |
Examples |
230.10 |
Shipping Cases & Cartons |
230.90 |
outside the U.S.A. |
|
OEM Shipping Cases & Cartons |
230.91 |
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)