- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Note: See the general |
Monogram |
guidelines on pages |
Use the signature Monogram and a full graphic |
02 to 03. |
signature on the rear door only. Do not use the |
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signature Monogram on the sides of the van. |
Two special versions of the Dynamic Monogram are used on the van:
•On the driver’s side, the Dynamic Monogram bleeds off the right end of the side panel.
•On the passenger’s side, it bleeds off the left end.
Also Servicing
Also Servicing
gGE Consumer Service
Also Servicing
Service Vans |
290.06 |
Typography
Communicative name:
Use Univers 68 and, if needed, Univers 48.
Secondary Typography:
Use Univers 68 and, if needed, Univers 48 for additional information required on the vehicle, unless local regulations mandate use of a different typeface.
Laser Line:
•On the driver’s side, bleed the Laser Line left off the left edge of the driver’s door.
•On the passenger’s side, bleed the Laser Line left to the end of the side panel; do not wrap the Laser Line onto the rear panel.
•On the rear of the van, bleed the Laser Line left and right off both doors.
Color
Van body: white
Signature Monogram: Platinum Grey or GE Reflective Grey*
Dynamic Monogram: GE Reflective Grey*
Laser Line: Laser Red (may be reflective)
Typography: black
Primary design marks (other than the Monogram): black or appropriate color
Reproduction
Use computer-assisted cutting equipment, photo-etched dies, or photomechanical screen printing to produce decals of vehicle identification elements. Avoid hand-painted applications.
*Scotchlite brand reflective sheeting 590-10, produced by the 3M Company, is custom screen-printed to create
GE Reflective Grey.
continued
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GE Identity Program |
290, Vehicle Identification |
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GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
gGE Computer Service
Service Vans, continued |
290.07 |
Albany, New York 000-0000
Albany, New York 000-0000
g
GE Utility & Industrial Service
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Servicing |
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Motors |
Transformers |
Generators |
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Turbines |
Condensers |
Switchgear & Controls |
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Coils |
Magnets |
Off Hwy Vehicles |
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Albany, New York |
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000-0000 |
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GE Identity Program |
290, Vehicle Identification |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Service Pickup Trucks |
290.08 |
g
GE Utility & Industrial Service
Albany, New York 000-0000
Note: See the general |
Service pickup trucks and panel trucks with win- |
guidelines on pages |
dows carry full graphic signatures on the doors |
02 to 03. |
only but, because of limited space, do not include |
|
the Dynamic Monogram. |
|
Monogram |
|
Use the signature Monogram in the graphic |
|
signatures on both doors. |
|
Typography |
g
GE Utility & Industrial Service
Albany, New York 000-0000
g
GE Utility & Industrial Service
Albany, New York 000-0000
Communicative name:
Use Univers 68 and, if needed, Univers 48.
Secondary typography:
Use Univers 68 and, if needed, Univers 48 for additional information required on the vehicle, unless local regulations mandate use of a different typeface.
Laser Line:
The Laser Line bleeds off the left edge of each door.
Color
Truck body: white
Signature Monogram: Platinum Grey or
GE Reflective Grey*
Laser Line: Laser Red (may be reflective)
Typography: black
Reproduction
Use computer-assisted cutting equipment, photoetched dies, or photomechanical screen printing to produce decals of vehicle identification elements. Avoid hand-painted applications.
*Scotchlite brand reflective sheeting 590-10, produced by the 3M Company, is custom screen-printed to create
GE Reflective Grey.
GE Identity Program |
290, Vehicle Identification |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
e
e
g
In-Plant Vehicles |
290.09 |
Because the base color of in-plant vehicles varies for reasons of safety and maintenance, graphic signatures are not used on these vehicles.
Instead, the signature Monogram is used alone.
Color
Light-colored vehicles:
Use black in the field and outline circle, with the color of the vehicle appearing in the letters/curlicues.
Note: Use a positive reproduction proof of the signature Monogram, available from the GE Identity Website or Hotline.
Dark-colored vehicles:
Use white in the letters/curlicues, with the color of the vehicle appearing in the field.
Note: Use a reverse reproduction proof of the signature Monogram, available from the GE Identity Website or Hotline.
Reproduction
Use computer-assisted cutting equipment, photoetched dies, or photomechanical screen printing to produce decals of vehicle identification elements. Avoid hand-painted applications.
GE Identity Program |
290, Vehicle Identification |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)