for Print Presentations

Examples are reductions of 11 x 8 1⁄2 - inch formats.

Major Marketing Areas

For tables in print presentations, use either

•Univers or Univers Condensed

•ITC New Baskerville sized by this method:

•Determine the size required for the table with the most text.

•Use that size for all tables in the presentation.

Note: To maintain easy readability, do not use a size smaller than 9 points or larger than 14 points for the text in tables in print presentations. The recommended size is 10 to 12 points.

Examples are reductions of 11 x 8 1⁄2 - inch formats.

Major Marketing Areas

Subheads: Univers 48, text: 16-point Univers 68

More X-company users than GE users are dissatisfied with their OEM as a parts supplier

Satisfaction with current parts suppliers by users who solo-source from OEM only

For tables in overhead presentations, use Univers or Univers Condensed in the largest practical size. Use the same typeface and size for all tables in the presentation.

Overhead presentations work best when they are simple summaries of the information in a corresponding print presentation. To achieve this simplicity while accommodating the information required in a print presentation table, you may need to

•restructure or reorient the table

•edit the copy

•use more than one transparency (See “Build Style for Overhead Transparencies,” page 03.13.)

The example at the upper left breaks the print version of the table (shown on page 03.10) into two overhead transparencies (only the first is shown here) and changes the orientation of the table from horizontal to vertical.

The example at the lower left simplifies the print table by combining some of the satisfaction categories.

Note: These examples are not required approaches. They merely demonstrate two of the possibilities for presenting summaries of complex information.

Examples are reductions of a 4 5⁄8 x 7 - inch format for 35 mm slides.

Northeast marketing areas

Headline: 22-point Univers 68, text: 13 point Univers 55

Note: The letterspacing

of light type against a dark background is slightly more open than that normally used in print.

For tables in slide presentations, use Univers or Univers Condensed in the largest practical size. Use the same typeface and size for all tables in the presentation.

Slide presentations work best when they are greatly simplified summaries of the information in a corresponding print presentation. To achieve this simplicity while accommodating the information required in a print presentation table, you may need to

•restructure or reorient the table

•edit the copy

•use more than one slide (See “Build Style for Slides,” page 03.14.)

The example at the upper left breaks the print version of the table (shown on page 03.10) into several slides (only the first is shown here) and briefly summarizes the information.

The example at the lower left simplifies and divides the print table into several segments and combines the satisfaction categories.

Note: These examples are not required approaches. They merely demonstrate two of the possibilities for presenting very brief summaries of complex information.