Dynamic Monogram |
134.10 |
Reproduction Alternatives |
|
Generally, the Dynamic Monogram is reproduced in a subtle color of low contrast to the background, and the accompanying graphic signature is visually stronger than the Dynamic Monogram. When so reproduced, the Dynamic Monogram may be overprinted with typography.
Some marketing communications may require a stronger presentation of the Dynamic Monogram. When it is reproduced in strong
contrast to the background, typography may not overprint it.
Note: Correct reproduction of the Monogram requires the letters/curlicues to be lighter than the field. The letters/curlicues are never darker than the field. To ensure correct reproduction, use the correct positive or reverse Monogram in GE Logo Font—a custom font that contains, instead of the alphabet, all versions of the signature and Dynamic Monograms. It is available from the GE Identity Website or Hotline.
(For information on using this font, see docu- ment 382, GE Logo Font.)
Examples of correct reproduction are shown on the following pages.
continued
GE Identity Program |
134, Dynamic Monogram |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Dynamic Monogram |
134.11 |
Reproduction Alternatives, continued |
|
Gg g
GE Typography |
GE Typography |
n c
e e
GE Typography |
GE Typography |
||
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|
|
|
n c
continued
GE Identity Program |
134, Dynamic Monogram |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Dynamic Monogram |
134.12 |
Reproduction Alternatives, continued |
|
e e
GE Typography |
GE Typography |
||
|
|
|
|
b x
e e
GE Typography |
GE Typography |
b x
continued
GE Identity Program |
134, Dynamic Monogram |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Dynamic Monogram |
134.13 |
Reproduction Alternatives, continued |
|
e e
GE Typography |
GE Typography |
b x
g e
GE Typography |
GE Typography |
b x
continued
GE Identity Program |
134, Dynamic Monogram |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Dynamic Monogram |
134.14 |
Reproduction Alternatives, continued |
|
When displayed on computer monitors, the examples on this page appear incorrect.
Except when greatly enlarged, the lines appear unequal in thickness and grouped in bands.
When printed on most
laser printers, the examples are correct.
Gg g
GE Typography |
GE Typography |
|
|
|
|
bBjujn
g g
GE Typography |
GE Typography |
|
|
|
|
nNjujb
GE Identity Program |
134, Dynamic Monogram |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Standards
Application
gG
GE Identity Program
Products & Packages |
|
Product Identification |
210 |
Packaging |
220 |
Shipping Cases & Cartons |
230 |
Marketing Communications |
240 |
Advertising |
241 |
Recruitment Advertising |
242 |
Promotional Brochures |
243 |
Product Literature |
244 |
Promotional Materials |
245 |
Exhibits |
247 |
Presentation Materials |
248 |
Employee Communications |
250 |
Newsletters |
251 |
Employee Identification |
252 |
Recruitment Advertising |
|
(See document 242 in Marketing Communications) |
|
Stationery for |
|
North American Components & Affiliates |
261 |
Corporate Staff |
262 |
Components outside North America |
264 |
Formatting Stationery |
|
in North America |
263 |
outside North America |
265 |
Other Applications |
|
Forms & Checks |
270 |
Facility Signs |
280 |
Facility Signs Engineering Drawings |
285 |
Vehicle Identification |
290 |
200
Identification
Product
g
GE Identity Program
The product identification standards apply to all products marketed under the GE brand, including those that use both the name “GE” and a secondary brand name.
These standards provide a plan for displaying graphic signatures or the Monogram alone consistently and prominently on products marketed under the GE brand. They also help to
•streamline and modernize the appearance of product identification
•communicate specific attributes of refinement, sophistication, high technology, dynamism, and innovation
•unify the identification of the GE brand of products produced by all components and licensed affiliates so that each draws from and contributes to the strength of the GE identity
•provide flexibility to accommodate the space limitations and reproduction methods required to identify different products
210