- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Typewritten Newsletters |
251.10 |
For newsletters prepared on a typewriter, follow the guidelines for newsletter mastheads on pages 04 and 05. Align the typewritten text with the signature Monogram at the left margin. Skip two or three lines to separate entries.
g MarketInfo
GE Metering Products
Letter number DIL 195 November 21,1988
Subject: Old vs new instrument transformer catalog numbers
To: GE Sales personnel and GE customers
The Meter and Control Business Department has recently converted all Instrument Transformer catalog numbers with the “old” six digit system
to the “new’ ten digit system.
Example: Type JCH-0, 200:5
Old catalog number:631X29
Computer format:631X29000
New catalog number: 750X12G4
Computer format: 750Z012004
All “new” catalog numbers have three digits starting with the numeral “7” followed by an “X”. Next are up to three digits followed by “G” (standing for Group) and finishing with up to three more digits: example 750X12G4.
In order to put these “new” catalog numbers into “computer” format, think in terms of three clusters of three numbers each with an “X” placed between the first and second clusters and the “G” dropped. Using the same example (750X12G4) the numbers change as follows:
|
from |
to |
1st cluster |
750 |
750 |
|
X |
X |
2nd cluster |
12 |
012 |
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G |
(dropped) |
3rd cluster |
4 |
004 |
Example in “computer” format – 750X012004
These “new” catalog numbers with the ten digit format will be used within our business. “Old” numbers will be accepted by the system but will be converted to “new” numbers at the front end. Thus, “new” numbers only will be shown on
Examples are shown at a reduced size.
GE Identity Program |
251, Newsletters |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Identification
Employee
g
GE Identity Program
These standards apply to employee identification used by the Company and its
•components
•subcomponents
•licensed affiliates
Contents |
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Name Tags |
252.01 |
Security Badges |
252.02 |
Uniform Patches |
252.03 |
252
gVirginia
Wilson
GE Transportation Systems
Erie, PA
gRoger
Zimmerman
GE Silicones
Waterford, NY
Name Tags |
252.01 |
When designing name tags, follow these general guidelines:
•Use a graphic signature to contain the individual’s name. The individual’s first name should appear large in Univers 68; the last name may be differentiated by using
-a smaller capital height or
-lighter type (Univers 48)
Horizontally align the baseline of the first name with the base of the Monogram.* Capital and lowercase letters for both names are recommended.
Note: Bleed the Laser Line left off the name tag format. When this is not possible, begin the Laser Line flush left with the left edge of the signature Monogram. To accommodate names of different lengths, end the Laser Line 1⁄4 inch from the right margin on all name tags.
For more information on graphic signatures, see document 131, Graphic Signatures.
•Reproduce the graphic signature in correct colors.
For more information on the use of color in graphic signatures and backgrounds, see document 132, Color. Color samples are available from the GE Identity Website or Hotline.
•Use Univers 68 and, if needed, Univers 48 for other information appearing on the name tag such as
-the communicative name of the component or affiliate (typeset in Univers 68)
-the office location (if used with a communicative name, typeset in Univers 48 for differentiation)
Place this information below the Laser Line.
The capital height of this information should be no larger than the capital height of the individual’s last name; it may be smaller, if desired.
*GE Logo Font, a custom font that contains, instead of the alphabet, all versions of the signature and Dynamic Monograms, is available to all GE employees and their suppliers from the
GE Identity Website or Hotline.
GE Identity Program |
252, Employee Identification |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Security Badges |
252.02 |
When designing |
• |
Use a graphic signature containing the commu- |
security badges, |
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nicative name of the component, affiliate, or |
follow these |
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location. When space is severely limited, one of |
general guidelines: |
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the special signatures, as shown below right, may |
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be used. For more information on the special |
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signatures, see document 131, Graphic Signatures. |
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• |
Reproduce the graphic signature in correct colors. |
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For more information on the use of color in |
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graphic signatures and backgrounds, see |
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document 132, Color. Color Samples are available |
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from the GE Identity Website or Hotline. |
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• |
Use a sans serif letter style for all typeset or |
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typewritten information appearing outside the |
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graphic signature on both the front and back of |
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the badge, whenever possible. For more informa- |
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tion on sans serif typefaces, see document 133, |
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Typography. |
•When selecting equipment to produce security badges, evaluate the equipment for its capability to reproduce graphic signatures with accuracy and high quality. Some of these examples are produced on equipment that can reproduce security information on both the front and reverse sides of the badge, leaving the front side uncluttered in appearance. This clean, uncluttered appearance is desirable in security badges.
•Do not use
-group, division, department, program, project, or other organizational logotypes or symbols
-graphic elements such as decorative patterns, borders, or illustrations
•For sources of reproduction materials, see the footnote on page 01.
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GE Identity Program |
252, Employee Identification |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)