Contents

Standard & Executive Stationery

For several items shown on the following pages, specifications are provided for both a standard and an executive version. In each, the content and layout are identical. The differences between the two versions are only in the

•paper stock

•reproduction method

Each component decides which of its employees should use the executive version of stationery items.

Personalized Stationery

Letterheads and envelopes imprinted with an individual’s name and, if desired, title are personalized stationery. Note: Personalization is not restricted to executive stationery items.

Each component decides which of its employees should use the executive version of stationery items.

Note: Outside North America, custom watermarked paper stocks and the other papers used in GE stationery may be obtained from any qualified vendor.

To save time and expense, take great care at each step in the process of preparing stationery:

•Typewrite copy for the typographer or printer neatly and correctly according to the guidelines on pages 11 and 12.

•Include complete and accurate typesetting specifications and/or typesetting examples, appearing on page 20, with all copy given to the typographer or printer. When the typesetting is returned by the supplier, check and double-check it for correct content and form.

•Follow the layout and dimensions given for each item on pages 31 to 71. Carefully check layouts provided by an outside supplier against the dimensions in this document.

Note: Layout drawings are shown at actual size except when noted.

•Include paper stock, ink color, and reproduction specifications, appearing on pages 31 to 71, with all camera-ready artwork. Attach to all artwork color samples for visual matching, available from the GE Identity Website or Hotline.

•Before the printer undertakes a production run for any stationery item, request a proof of the item and carefully check and double-check it.

Type the address block to contain specific information on each line as described below.

Each line can contain approximately 53 characters (including punctuation and spaces between words). If the information requires more characters than will fit on one line, use two lines, breaking them as described below.

• The first line contains either

-the name of a subcomponent such as a division or department, if desired

-the legal name when a subcomponent name is not used (If a subcomponent name is used, the legal name must appear on the second line.)

The legal name is the full formal name under which your component operates as a lawfully registered business. It often contains a legal term such as “Company,” “Inc.,” “Ltd.,” or “plc.”

For example, the legal name of GE Motors is “General Electric Company.”

•The next line contains the complete address, provided it does not exceed 53 characters. This line includes the post office box number

(if required), street address, suite number (if required), city, area (such as the state or province, if required), postal code, and country. To facilitate this oneline setting, do the following:

-Use abbreviations:

·Use “Blvd.” for Boulevard, “Ave.” for Avenue, “St.” for Street, “Ln.” for Lane, “N.” for North, “NW” for Northwest, and so on.

·Use approved two-letter postal abbreviations for state names; do not abbreviate country names.

-Use commas to correctly punctuate the address.

If the complete address cannot fit on one line of approximately 53 characters, use two lines:

·On one line, type the post office box number

(if required), street address, and suite number

(if required).

· On the next line, type the city, state, and postal code.

continued

GE Plastics United Kingdom

Plastics Technology Division

GE Plastics Limited

Birchwood Park

Risley, Warrington WA3 6DA, England

44-92-581-1522, DC: 992-1522, Fax: 44-92-581-1555

Robert.Holmes@plastics.ge.com

Robert W. Holmes

Vice President

•The next line contains the telephone and other communication numbers. Use a comma and a single space to separate consecutive telephone and communication numbers on one line.

If the required numbers cannot fit on one line of approximately 53 characters, use two or more lines.

Note: To avoid clutter, list only the telephone and other communication numbers required to conduct business. Generally, such required numbers include only the telephone,

Dial Comm, and facsimile numbers, which can usually be typeset on one line.

-For telephone numbers, type the number according to local conventions.

-For Dial Comm numbers (if used), type the abbreviation and colon “DC:” in capital letters, use a space to separate the colon from the number, and type a hyphen to separate the prefix from the last four digits.

-For other communication numbers (if used), use the following words in capital and lowercase letters and a colon preceding the numbers:

·“Fax:” for facsimile numbers

·“Pager:” for pager numbers

·“Cell:” for cellular telephone numbers

·“Home:” for residential telephone numbers Use a space to separate the colon from the number, typed according to local conventions.

•The next line contains the individual’s e-mail address (if used). Type the address using capital and lowercase letters for the individual’s name and all lowercase letters for the balance of the address with no word spaces.

Type the individual’s name (if used) on one line, using capital and lowercase letters. An individual may use any combination of initials, nicknames, and full names, as desired.

Type the individual’s title (if used) on the next line, using capital and lowercase letters. If the title cannot fit on one line of approximately 53 characters, use two lines. Generally, when a title consists of a functional description (such as “Manager”) and the name of an organizational element, type a small dash (–) with a word space on either side to separate the parts of the title.

Type any additional copy (such as the bank references or disclaimers required on some letterheads) in paragraphs.

A short oneor two-line communicative name

(one that does not exceed the maximum line lengths given above) is positioned above the Laser Line as shown in the example above. The end of the bottom stroke of the “E” in “GE” vertically aligns with the end of the Laser Line. If “GE” is not part of the name, the name begins 1 pica to the left of the end of the Laser Line.

A longer oneor two-line communicative name is positioned above the Laser Line so the right

margin (the distance between the end of the name and the edge of the format) is no smaller than 9.5mm on letterheads and 6mm on business cards.

Note: On business cards, the Laser Line may not be shortened; it remains a standard length. As shown in the example of part of a business card above, longer names cannot be placed above the standard preprinted Laser Line so that the bottom stroke of the “E” in “GE” vertically aligns with the end of the Laser Line. Instead, longer names are placed at a minimum distance from the edge of the card.

continued

The address is typeset in 8/9 Univers 48 to match the correct example on page 20.

Note: The complete typeset address is placed on a single line, provided it does not exceed 57mm. The complete address includes the post office box number (if required), street address, suite number (if required), city, area (such as state or province, if required), postal code, and country. To facilitate this one-line setting, do the following:

•Use abbreviations. Use “Blvd.” for Boulevard and “N.” for North, for example; use approved abbreviations for place names; do not abbreviate country names.

•Use commas to correctly punctuate the address.

for Components outside North America, continued

Birchwood Park

Risley, Warrington WA3 6DA, England

A longer address is placed on two lines. One line contains the post office box number (if required), street address, and suite number (if required). The other line contains the city, area (such as state or province, if required), postal code, and country.

44-92-581-1522

•The telephone number is typeset according to local conventions.

DC: 234-2464

•The Dial Comm number is preceded by “DC:” and a word space, and a hyphen separates the prefix from the last four digits.

Fax: 44-81-846-9844

•The facsimile number is preceded by “Fax:” and a word space, and it is typeset according to local conventions.

Pager: 44-81-882-2224

•Other communication numbers are preceded by

“Pager:”, “Cell:”, or “Home:”, as appropriate, and a word space, and they are typeset according to local conventions.

Risley, Warrington WA3 6DA, England 44-92-581-1522, DC: 992-1522, Fax: 44-92-581-1555

The first line of telephone and communication numbers is positioned flush left below the address block, separated by an additional 1 point of line space, as shown above.

continued

On letterheads, the e-mail address is placed flush left below the last line of communication numbers, with no additional line spacing.

On business cards, the e-mail address may be placed either

•if there is enough space, below the last line of communication numbers

•if space is limited, as the last entry in the last line of communication numbers (Note: In this case, a comma and a word space separate the previous entry from the e-mail address.)

Individual’s Name

& Title (if used)

in Stationery

for Components outside North America

Additional Copy

Additional copy (such as bank references or disclaimers required on some letterheads) is typeset in 8/9 Univers 48 to match the correct example on page 20; the maximum line length is 40mm.

A small amount of additional copy is typeset in a single block aligned flush left with the communicative name and positioned so the baseline of the last line of information is 13mm from the bottom edge of the format, as shown in the example at the left.

A large amount of additional copy appears in two blocks. One is aligned flush left with the address block, and the other is aligned flush left with the communicative name. Both are positioned at the bottom of the letterhead. The copy block with the greater number of lines is positioned so the baseline of the last line of copy is 13mm from the bottom edge of the format. The shorter block is positioned so the top line horizontally aligns with the top line in the longer block, as shown in the example.

In countries where certain information is required to appear in a specific area on the letterhead (such as in the left margin), the copy is typeset in a small point size of Univers 48 and, if needed for emphasis, Univers 68, and placed as required.

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