These guidelines apply to White Pages listings of the Company and its

-components

-subcomponents

-licensed affiliates

Telephone directory White Pages listings help customers locate and contact GE. If the listings are easy to find, they leave customers with a favorable impression of the Company because they can reach GE quickly without wasting time on referral calls.

GENERAL ELECTRIC COMPANY

PRODUCT INFORMATION

For Other GE Numbers

See GE Company

GE COMPANY

OTHER OPERATIONS

GE Industry Sales & Services

GE Company and Components

List “GE COMPANY” first, and below it, in alphabetical order, list the communicative names of components (usually consisting of “GE” plus a generic description of the component’s broadest competence or major product line). Note: Not all publishers permit such listings.

Cross-reference GE. Because some callers seek listings under the legal name, list product information and consumer product service numbers under

“GENERAL ELECTRIC COMPANY” with a crossreference to the GE Company listings, if required. Note: Do not list any component, subcomponent, or affiliate numbers under this heading.

List all GE businesses under one bold heading,

“GE COMPANY,” to help callers quickly locate the Company. These listings should follow any for product information (such as “GE Answer Center”) and consumer product service. Do not use bold headings for each office listing because such bold headings would compete with the “GE COMPANY” heading, making it difficult to read the listing.

Because of the high volume of calls to product information, consumer product service, and manufacturing plant (where applicable) numbers,

list these numbers before the alphabetical listing of components’ numbers.

Affiliates

List “GE Capital” under the “GE COMPANY” bold

heading and above the “OTHER OPERATIONS”

subheading. List all other affiliates alphabetically with GE components under “OTHER OPERATIONS.”

Note: List only GE components and affiliates under the name “GE” in White Pages. Independent resellers and dealers may not be listed under

“General Electric Company,” “General Electric,” or “GE Company.” Entries such as “GE Repair Shop” or “General Electric Washing Machine Parts” should be brought to the attention of the component Patent Counsel for appropriate action.

continued

1.GE COMPANY

2.PRODUCT INFORMATION

3.CONSUMER PRODUCT SERVICE

4.MANUFACTURING PLANT

Administrative Offices

260 Long Ridge Rd....357-4000

Customer Service

260 Long Ridge Rd....357-4508

6.OTHER OPERATIONS

GE Computer Service

Connecticut Service Center

Multiple-Listing Format

The example at the left illustrates a correctly organized listing for multiple GE components and affiliates.

1.“GE COMPANY” is the initial bold heading, followed by

2.“PRODUCT INFORMATION” listings,

followed by

3.“CONSUMER PRODUCT SERVICE” and parts

listings, followed by

4.“MANUFACTURING PLANT” listings,

followed by

5.“GE CAPITAL” listings, followed by

6.“OTHER OPERATIONS,” listing numbers for all local GE components and affiliates

Note: To ensure inclusion of all GE listings under the “GE COMPANY” heading, notify GE Corporate Marketing Communications, 8*232-2397, of all new and changed telephone numbers for your organization.

Advertising

Recruitment

g

GE Identity Program

These guidelines apply to the display advertising of employment opportunities with

•the Company and its

-components and subcomponents

-divisions, departments, and operations

•affiliates licensed to use the GE identity

Successful recruitment advertisements do more than list job openings. In a swarm of competing advertisements of widely varying quality, successful advertisements attract and hold a desirable candidate’s attention. Their look and tone reflect the advertised company’s culture and philosophy, providing an introduction to the company for the prospective employee. According to the Newspaper Advertising Bureau and other experts, that perception strongly influences a candidate’s decision to pursue a career with a company.

Thus, each GE recruitment advertisement must

•stand out from competitive clutter

•appeal to the high-quality people the Company seeks to hire

This document contains guidelines for

•layout

•typefaces

•the signature identifying the component or affiliate

as well as suggestions for advertising copy to help bring greater clarity, consistency,

and creativity to GE recruitment advertisements, making them

•highly visible and appealing

to the people the Company seeks to hire

•faster, easier, and more economical to produce