- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
The ground sign is identical to the monument sign, except it is double-faced and does not use
the dynamic base. It is available in three standard heights, 6'0", 7'3", and 10'6", and is installed perpendicular to the road.
Note: The ground sign may be fabricated as a single-faced sign.
The monument sign, on page 05, is preferred over the ground sign as the primary facility identification sign wherever site conditions permit installation of the dynamic base. When installation of the dynamic base is not possible, the ground sign may be used.
The ground sign may also be used to identify a portion of a facility, such as a building.
continued
Ground Sign |
280.09 |
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gG GE Aircraftc
Engines
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GE Identity Program |
280, Facility Signs |
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GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Graphic Signatures
To take advantage of the horizontal sign format and to keep typography as large as possible, the compact signature arrangement is preferred for the ground sign. When two or more lines are required for the signature typography, the top line is positioned to the right of the signature Monogram. Examples of typical signatures are shown in the drawings at the right.
Note: The Monogram may not be used alone on this sign.
Typography
For information on signature typography and other typography, see the general guidelines on page 02.
Color
To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red
is used only in the Laser Line.
Dynamic Monogram
As an option, the one-quarter version of the Dynamic Monogram may be used on the ground sign.
Lighting
The ground sign may be lighted with a combination of internal and external illumination:
•The signature Monogram and Laser Line may be internally illuminated.
•The signature typography and other typography (if used) and the Dynamic Monogram (if used) may be externally illuminated
This sign may also be
•only externally illuminated
•nonilluminated
For more information, see document 285, Facility Signs Engineering Drawings, pages 09.01 to 09.52.
Ground Sign, continued |
280.10 |
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GE Appliances |
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g GE
Electromaterials
g GE c
Transportation Systems
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GE Medical |
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Systems |
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X-Ray Center |
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Note: Drawings are not to scale.
GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
The cantilever-mounted wall sign is double-faced and is available in two standard sizes: 4'0"x 4'0" and 6'0"x 6'0".
Generally, this sign is used as a supporting sign along with a primary facility identification sign. Nevertheless, the cantilever-mounted wall sign may be used as the primary facility identification sign at locations where
•space is insufficient to install a pylon, monument, pole, or ground sign
•such a mount (perpendicular to the mounting surface) enhances visibility of the sign
When the sign is used as the primary facility identification sign, it should be illuminated. When used as a supporting sign, it may be nonilluminated.
continued
Wall Sign, Cantilever Mount |
280.11 |
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GE Aircraft
Engines
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GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Graphic Signatures
To take advantage of the square sign format, only the vertical signature arrangement is used in this wall sign. Examples of typical signatures are shown in the drawings at the right.
Note: The Monogram may not be used alone on this sign.
Typography
For information on signature typography and other typography, see the general guidelines on page 02.
Color
To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red
is used only in the Laser Line.
Dynamic Monogram
The Dynamic Monogram is not used on cantilever-mounted wall signs.
Lighting
The entire sign face may be either
•internally illuminated
(with the face of the sign white)
•nonilluminated
(with the face of the sign very light grey)
For more information, see document 285, Facility Signs Engineering Drawings, pages 11.01 to 11.26.
Wall Sign, Cantilever Mount, |
280.12 |
continued |
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gg
GE Supply |
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GE Power |
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Delivery |
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Capacitors |
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GE |
GE |
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Information |
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Transportation |
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Services |
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Systems |
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Switzerland |
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GE |
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Industry Sales |
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and |
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Services |
Note: Drawings |
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are not to scale. |
GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
The flush-mounted wall sign is single-faced
and is available in two standard sizes: 3'0"x 7'6" and 5'1"x 12'9".
Generally, this sign is used as a supporting sign along with a primary facility identification sign. Nevertheless, the flush-mounted wall sign may be used as the primary facility identification sign at locations where
•space is insufficient to install a pylon, monument, pole, or ground sign
•such a mount (parallel to the mounting surface) enhances visibility of the sign
When the sign is used as the primary facility identification sign, it should be illuminated. When used as a supporting sign, it may be nonilluminated.
continued
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Wall Sign, Flush Mount |
280.13 |
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gG GE Aircraftc
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GE Identity Program |
280, Facility Signs |
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GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Graphic Signatures
To take advantage of the horizontal sign format and to keep typography as large as possible, the compact signature arrangement is preferred on the wall sign. When two or more lines are required for the signature typography, the top line is positioned to the right of the signature Monogram. Examples of typical signatures are shown in the drawings at the right.
Note: The Monogram may not be used alone on this sign.
Typography
For information on signature typography and other typography, see the general guidelines on page 02.
Color
To ensure legibility of the graphic signature under adverse viewing conditions, black is used in the signature Monogram and typography. As usual, in the graphic signature Laser Red
is used only in the Laser Line.
Dynamic Monogram
The one-quarter version of the Dynamic Monogram may be used on nonilluminated wall signs. The Dynamic Monogram is not used on signs illuminated entirely internally.
Lighting
The entire sign face may be either
•internally illuminated
(with the face of the sign white)
•nonilluminated
(with the face of the sign very light grey)
For more information, see document 285, Facility Signs Engineering Drawings, pages 13.01 to 13.26.
Wall Sign, Flush Mount, |
280.14 |
continued |
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GE Plastics |
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GE Capital |
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Services |
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g GE c
Information Services
Note: Drawings are not to scale.
GE Identity Program |
280, Facility Signs |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)