- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
08 |
Section 0 8: Exhibit Order Forms |
247.08.01 |
General Guidelines |
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Use the forms in |
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Instructions: |
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this section to |
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Make a photocopy |
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order a portable |
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of the required form. |
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exhibit |
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add a tradeshow |
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Fill out the |
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to the list of |
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photocopied form |
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regularly scheduled |
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completely |
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GE tradeshows |
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(incomplete forms |
can cause delay).
• Fax the photocopied form to the exhibit supplier account manager assigned to your business
at 770 277-1920.
For more forms, contact the exhibit supplier account manager assigned to your business.
(For the exhibit supplier account manager assigned to your business, see Section 01: Overview, “Exhibit Supplier Contacts,” page 01.08).
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Use this form
to order a standing or tabletop portable exhibit.
•Make a photocopy of this form.
•Fill out the photocopied form completely
(incomplete forms can cause delay).
•Fax the photocopied form to the exhibit supplier account manager assigned to your business
at 770 277-1920.
For more forms, contact the exhibit supplier account manager assigned to your business.
(For the exhibit supplier account manager assigned to your business, see Section 01: Overview, “Exhibit Supplier Contacts,” page 01.08).
08 |
Section 0 8: Exhibit Order Forms |
247.08.02 |
Portable Exhibit Order |
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Portable Exhibit |
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Name |
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Component or affiliate name |
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Component or affiliate code |
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Address: Street |
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City |
State or province |
Country |
Zip or postal code |
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Contact numbers: Telephone |
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Facsimile |
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Event name |
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Event dates |
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Event location |
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I need the portable exhibit by this date: |
I will return the portable exhibit on this date: |
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Ship the portable exhibit to this address: Street
City |
State or province |
Country |
Zip or postal code |
Charge the shipping costs to: (Enter an internal billing code or a FedEx or DHL account number.)
Existing graphics needed: (Enter graphic inventory numbers.)
Total quantity of existing graphics:
New graphics needed: Check here |
and attach a list of the new graphics needed. |
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Shelves needed |
Number |
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Signature |
Date |
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GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
08 |
Section 0 8: Exhibit Order Forms |
247.08.03 |
New Tradeshow Alert |
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Use this form to add a tradeshow to the list of
regularly scheduled GE tradeshows.
•Make a photocopy of this form.
•Fill out the photocopied form completely
(incomplete forms can cause delay).
•Fax the photocopied form to the exhibit supplier account manager assigned to your business
at 770 277-1920.
For more forms, contact the exhibit supplier account manager assigned to your business.
(For the exhibit supplier account manager assigned to your business, see Section 01: Overview, “Exhibit Supplier Contacts,” page 01.08).
New Tradeshow Alert
Name
Component or affiliate name |
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Component or affiliate code |
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Address: Street |
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City |
State or province |
Country |
Zip or postal code |
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Contact numbers: Telephone |
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Facsimile |
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Event name |
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Exhibit size |
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Event dates |
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Event location |
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Booth number |
Event association |
Name |
Telephone number |
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contact: |
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Exhibit is based on configuration number:
Other GE businesses that will exhibit in the same space: (Enter business names, contact names, and telephone numbers.)
Signature Date
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Materials
Presentation
g
GE Identity Program
These standards apply to the
•printed reports and proposals
•overhead transparencies
•slides
used inside or outside the Company prepared by
•the Company or its
-components
-subcomponents
•affiliates licensed to use the GE identity
These guidelines are basic. They are intended to help anyone using a personal computer
to prepare presentation materials for GE, in particular those with little or no experience or training in design, layout, or communication. These standards provide a plan for using the elements of the GE Identity Program correctly in presentation materials. In addition, they help to
•simplify and clarify information by standardizing its presentation in three basic forms: print, overhead transparencies, and slides
•streamline and modernize presentation materials by eliminating unnecessary, decorative, or distracting graphic elements, textures, patterns, backgrounds, and borders
•unify the presentation materials of all GE components and licensed affiliates so that each draws from and contributes to the strength of a common GE identity
•provide flexibility to accommodate different kinds of information and communication needs across a variety of presentation formats
•reduce cost and speed production through the use of common design standards
248