- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Novelties |
245.50 |
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When developing |
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Outside the graphic |
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novelties to promote |
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signature, use |
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the Company and |
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ITC New Baskerville |
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its components and |
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or Univers for all |
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licensed affiliates, |
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typography. For more |
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internal projects or |
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information, see doc- |
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programs, and the |
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ument 133, Typography. |
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GE brand of products |
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Reproduce graphic |
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or services, follow |
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signatures in correct |
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these guidelines: |
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colors, according to |
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Use a graphic signa- |
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document 132, Color. |
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ture whenever possi- |
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ble. For signature |
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construction guide- |
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lines and drawings, |
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see document 131, |
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Graphic Signatures. |
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Where there is no |
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room or need for |
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signature typography, |
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the Monogram may |
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be used alone. |
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Place the most impor- |
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tant information, |
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such as the commu- |
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nicative name of the |
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component or affili- |
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ate, in the signature |
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typography. |
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In the signature |
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typography, use |
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Univers 68 and, if |
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needed, Univers 48. |
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As an option in |
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product signatures, |
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you may use ITC |
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New Baskerville. |
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For more information, |
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see document 131, |
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Graphic Signatures, |
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pages 31 to 35. |
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GE Identity Program |
245, Promotional Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
T-Shirts |
245.60 |
When designing |
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Use a graphic signature containing one of the |
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Place the graphic signature at the top of the |
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T-shirts for promo- |
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following: |
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T-shirt with any additional graphic or typographic |
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tional or commemo- |
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the communicative name of the component or affiliate |
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elements placed below the signature. On the |
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rative events, follow |
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a promotional message such as a slogan |
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back, a graphic signature containing the same or |
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these guidelines: |
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a combination of a communicative name and |
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a different message may be used, if desired. |
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a promotional message |
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Reproduce the graphic signature in correct colors. |
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For more information on the use of color in |
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or service |
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graphic signatures, see document 132, Color. |
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a secondary word mark |
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a secondary word mark plus a generic name for |
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Use Univers 68 and, if needed, Univers 48 for |
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a product or service |
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any typographic information appearing outside |
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For more information on graphic signatures, |
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the signature. This typography may overprint the |
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graphic support elements discussed on page 61. |
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see document 131, Graphic Signatures. |
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continued |
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g
mGE Fairfield
We bring good things to life.
GE Identity Program |
245, Promotional Materials |
GE Identity Website: http://www.ge.com/identity |
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GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
T-Shirts, continued |
245.61 |
•Do not use
-group, division, department, program, or other organizational logotypes, symbols, or icons
-other logotypes, symbols, or icons Instead, use graphic support elements.
• For graphic support, use either
-the Dynamic Monogram
Use the Dynamic Monogram alone; do not combine it with other elements of graphic support such as photographs or illustrations. Generally, reproduce the Dynamic Monogram in a color of low contrast to the background. For more information, see document 134, Dynamic Monogram. For the Dynamic Monogram, use GE Logo Font, available from the GE Identity Website or Hotline.
-a relevant thematic graphic
This graphic may be a photograph or illustration, normally reproduced in colors of low contrast
to the background, as shown on page 62.
continued
g
GE Silicones
b
Open House and Family Day October 12, 2002
GE Identity Program |
245, Promotional Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
T-Shirts, continued |
245.62 |
•When using a color other than white, black, Platinum Grey, or Laser Red in the background
(or dyed in the T-shirt fabric), you may select the color from the GE color palettes. For more information on color, see document 132, Color. Color samples are available from the GE Identity Hotline.
e
GE Aircraft Engines
Conditioned to Win.
GE Identity Program |
245, Promotional Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)