- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
05 |
Section 05: Modular Exhibit Elements |
247.05.05 |
Lightwalls |
|
10' |
5' |
Lightwalls, internally illuminated curved |
|
|
structures with translucent white surfaces, are |
|
|
used in addition to or in place of wall panels to |
|
|
• provide lighting |
|
|
• make the exhibit attractive and inviting |
|
|
• provide a pleasing contrast between the curved |
|
|
surface of the lightwall and the right-angle |
|
|
structure of the modular exhibit elements |
|
|
• display the GE identity elements such as the |
22' 6" |
22' 6" |
graphic signature and Dynamic Monogram in |
|
|
a large format |
The size and shape of a lightwall is determined by its square sections, each of which measures 2' 6" x 2' 6". Thus, a lightwall of 4 x 9 sections measures 10' x 22'6", as shown in the example at the far left. Note: Lightwall sections are not modular; they cannot be reassembled in any
shape or size other than those shown on this page and listed in Section 07: Typical Exhibit Costs, “Element Use Costs,” page 07.03.
4 x 9 sections |
2 x 9 sections |
|
15' |
10' |
2' 6" |
10' |
10' |
10' |
6 x 4 sections 4 x 4 sections 1 x 4 sections
15' |
10' |
7' 6" |
5' |
7' 6" |
7' 6" |
7' 6" |
7' 6" |
6 x 3 sections |
4 x 3 sections |
3 x 3 sections |
2 x 3 sections |
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
2m x 4m flat ceiling panels
2m x 4m arc ceiling panel
2m x 2m arc ceiling panel
Cantilever ceiling arm
05 |
Section 05: Modular Exhibit Elements |
247.05.06 |
Ceiling Panels |
|
Ceiling panels, made of translucent white cloth, are used with posts and beams to control exhibit lighting while making the exhibit attractive and inviting. They are available flat or arced in the following sizes (measured in meters):
•arc: 1 x 2, 1 x 3, 1 x 4, 2 x 2, 2 x 4, and 3 x 3
•flat: 1 x 4, 2 x 2, 2 x 4, and 3 x 3
Cantilever ceiling arms, the aluminum elements that project from a post or beam to support a ceiling panel, are used when a panel is connected on only one side.
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
05 |
Section 05: Modular Exhibit Elements |
247.05.07 |
Shelves |
|
Shelves are the aluminum modules used to support and display three-dimensional objects such as products or literature. They include
• the lead shelf, with a flat back edge and a curved front edge, 39" x 8" (at the widest point of the curve), that attaches to a wall panel
• the post shelf, shaped like a quarter-circle with two flat edges at a right angle and a curved front edge, 30" x 18 1⁄2", that attaches to a post
• the post double shelf, like the post shelf but with two shelves, which can be used to hold a card reader
Lead shelf |
Post shelf |
Post double shelf |
(attaches to wall panel)
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
05 |
Section 05: Modular Exhibit Elements |
247.05.08 |
Cabinets & Counters |
|
6' |
28" |
40"
6' reception counter
28"
8'
40"
8' reception counter
36" |
24" |
36" |
30" |
|
|
42" |
42" |
Small cabinet |
Large cabinet |
Reception counters provide a focal point to meet visitors and display literature and large products. For storage, an inside shelf is accessed through rear locking doors. With common dimensions of 40" in height and 28" in depth, the reception counters are available in two lengths: 6' and 8'.
Cabinets accommodate small displays: for example, the small cabinet can be used for a computer monitor, and the large cabinet can display small products. For storage, the inside is accessed through front locking doors. With common dimensions of 42" in height and 36" in length, the cabinets are available in two depths: 24" and 36".
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)