Build Style

Examples are reductions of 11 x 8 1⁄2 - inch formats.

Customer Focus Magazine

Marketing

•EDI and GE Plastics

–Upwards of 60 customers are tied into GEP’s EDI system— a look at how and why it works.

•EDI and GE Lighting

–The customers are demanding it and GE Lighting is delivering— a look at Lighting’s EDI system.

•Pumping new life into an old market

–GE Plastics and GE Motors link up to solve a common problem and create sales for both.

Perspectives

•EDI equals productivity

–Selling EDI.

•Selling in the future: How GE Appliances is doing it now

–GE Appliances looks at new selling technology.

First overhead in build, text: 20-point Univers 68

Customer Focus Magazine

Marketing

•EDI and GE Plastics

•EDI and GE Lighting

•Pumping new life into an old market

Perspective

•EDI equals productivity

•Selling in the future: How GE Appliances is doing it now

Service

•GE “Action Center” in action

–GE Mortgage Insurance is providing unsurpassed service to customers.

•AIM for Excellence year-end winner

–ED&C earns $25,000 grand prize.

•GE Aircraft Engines’ Quality Ambassador

–GEAE employees visit the customers to spread the quality

and service message back home.

An effective method for maintaining continuity in an overhead presentation is to introduce a new point while reminding an audience of previous points using a build presentation style—highlighting the newly presented points while subduing and summarizing the previous points.

To create a build series, in the second and subsequent transparencies, subdue the previous points by both

•summarizing them

•using either

-a lighter weight of type

-grey in the type

Using information from the print presentation shown on page 03.02,

•the example at the upper left is the first transparency in a build series

•the example at the lower left is the second transparency in the build series; it adds a third point to the previous points, which have been subdued by both

-summarizing the copy

-using light type

Examples are reductions of a 4 5⁄8 x 7 - inch format for 35 mm slides.

Customer Focus Magazine

Marketing

•EDI and GE Plastics

•EDI and GE Lighting

•Pumping new life into an old market

Perspectives

•EDI equals productivity

•Selling in the future:

How GE Appliances is doing it now

First slide in build, text: 22-point Univers 68

Customer Focus Magazine

Marketing

Perspectives

Service

•GE “Action Center” in action

•AIM for excellence year-end winner

•GE Aircraft Engines’ Quality Ambassadors

Second slide in build, text: 22-point Univers 68

Note: The letterspacing

of light type against a dark background is slightly more open than that normally used in print.

An effective method for maintaining continuity in a slide presentation is to introduce a new point while reminding an audience

of previous points using a build presentation style—highlighting the newly presented points by subduing the previous points.

To create a build series, in the second and subsequent slides subdue the previous points by both

•summarizing them

•using either

-a lighter weight of type

-grey in the type

Using information from the print presentation shown on page 03.02,

•the example at the upper left is the first slide in a build series

•the example at the lower left is the second slide in the build series;

it adds a third point to the previous points, which have been subdued

by both

-summarizing the copy

-using grey type

The same effect could be achieved by using two weights of type in the same color, as shown in the example on page 03.13.

Examples are reductions of 11 x 8 1⁄2 - inch formats.

Customer A

Third installation for customer in two years

Customer A

Customer A

Purpose:

•Improve productivity

•Streamline and modernize

•Communicate specific attributes

•Unify network

in Overhead Transparencies

To better integrate photographs and charts into overhead presentations, incorporate the text using the same twoand three-column grids used for text transparencies.

Using the grids shown on page 03.05, the examples at the left show various positions for photographs or charts:

•The example at the upper left shows a single photograph used with a headline and an optional subhead.

The photograph aligns flush right with the end of the horizontal line and extends as far left as required.

•The example in the middle shows two photographs and subheads.

The photographs are sized to fit the two-column grid and are aligned at the top under the horizontal rule.

If required, the photographs may vary in height.

•The example at the lower left shows a photograph combined with text on the same two-column grid used for overhead text transparencies.

Examples are reductions of a 4 5⁄8 x 7 - inch format for 35 mm slides.

Customer A

Third installation for customer in two years

Customer A

Second installation Third installation

in Slides

Although a photograph sometimes fills a slide, to better integrate photographs and charts with the balance of the presentation, they may appear with text, using the same twoand three-column grids used for text slides.

Using the grids shown on page 03.05, the examples at the left show various positions for photographs or charts:

•The example at the upper left shows a single photograph used with a headline and an optional subhead.

The photograph aligns flush right with the end of the horizontal rule and extends as far left as required.

•The example in the middle shows two photographs and subheads.

The photographs are sized to fit the two-column grid and are aligned at the top under the horizontal rule.

If required, the photographs may vary in height.

•The example at the lower left shows a photograph combined with text on the same two-column grid used for text slides.