Joint Marks

1⁄4 D

D

1⁄4 D

e

Mark

1 : 1 (height : length)

Long Mark

1 : 2 (height : length)

The Longest Mark

1 : 3 (height : length)

When developing a layout using the Monogram with another mark, carefully follow these guidelines:

Note: To protect the Company’s trademark rights, the two marks combined as joint marks may never be connected or intertwined, and the Monogram may never be redrawn or altered in any way.

•Use the signature Monogram with another design or word mark, not with a legal name. Do not use the Dynamic Monogram.

•Enclose the Monogram within a square having a solid background.

-Maintain a minimum distance equal to 1⁄4 the diameter of the Monogram between the edge of the Monogram and the edges of the square.

-Use the reverse signature Monogram in GE Logo Font—a custom font that contains, instead

of the alphabet, all versions of the signature and Dynamic Monograms. It is available to all GE employees and their suppliers from the

GE Identity Website or Hotline. (For information on using this computer font, see document

382, GE Logo Font.)

-Do not use the positive Monogram and

do not use the Monogram without the square.

•Enclose the other mark within a separate square or horizontal rectangle having the same solid background. Depending on the relationship between the height and width of the other mark, the length of the enclosing rectangle may vary.

When the other mark is enclosed within a square, the height of the mark may be equal to but no larger than the diameter of the Monogram. Within a rectangle, the height of the other mark should be sized to visually balance the Monogram. Note: In artwork, use a reverse reproduction proof of the other mark.

Do not use the mark without the enclosing shape.

continued

e Long Mark

Preferred

Long Mark e

Alternative

eLong Mark

eLong Mark

Preferred

e Long Mark

Alternative 1

e Long Mark

Alternative 2

•Position the Monogram/square to the left

of the other mark/rectangle. The height of the enclosing shapes must be equal.

As an alternative, the Monogram/square may be placed to the right of the mark/rectangle. Note: No other configuration is acceptable; do not position the Monogram/square above or below the other mark/rectangle.

•Leave space between the enclosing shapes. The minimum space between the two shapes equals the thickness of the narrowest portion of the curlicues in the Monogram; this space may be larger. Do not join the two shapes together;

do not connect or intertwine the Monogram with the other mark.

•Use one of the following color treatments:

-Preferred: Use Platinum Grey in the background of both enclosing shapes; reverse the Monogram and the other mark in white, off-white, or very light grey.

-Alternative 1: Use Platinum Grey in the background of the square enclosing the Monogram; reverse the Monogram in white, off-white, or very light grey. Use another color (such as the partner’s standard color) in the background of the rectangle enclosing the other mark; reverse the other mark in white, off-white, or very light grey.

-Alternative 2: Use any appropriate color in the background of both enclosing shapes; reverse the letters/curlicues of the Monogram and the other mark in white, off-white, very light grey.

continued

•Keep joint marks free and clear from phrases such as “A Joint Venture of….” Place such a phrase under the legal name of the joint venture in, for example, an address block.

Note: A joint venture graphic identifier does not take the place of a joint venture legal name.

To the extent required to clearly identify a joint venture as a separate legal entity, the joint venture affiliate legal name also must be used in applications: for example, in an address block.

Once the

•design and layout of the joint marks have been approved (as described on page 32),

•joint venture name and identifier have been approved and the required written trademark license has been approved (as described

in document 123, Trade Names, Trademarks,

& the GE Identity Program)

use the joint marks in place of the signature Monogram in a graphic signature in any program application.

For guidelines on the construction of graphic signatures and specification of signature typography, see document 131, Graphic Signatures, pages 10 to 18, bearing in mind these points:

•Your graphic signature is composed of three elements—joint marks, signature typography, and the Laser Line. Do not eliminate any element unless expressly authorized for a particular application in document 200, Application Standards.

•When substituting joint marks for the signature Monogram in graphic signatures, construct the signatures according to the drawings in document

131, Graphic Signatures, pages 10 to 18, except

-for the value of D, use the height dimension

of the enclosing shapes (not the diameter of the Monogram used in the joint marks nor the height of the other mark)

-for dimensions given between the edge of the signature Monogram and any other element (such as the Laser Line or the edge of a format), measure from the edges of the enclosing shapes of the joint marks

•The Laser Line may be reproduced only in Laser Red, Platinum Grey, white, or black. Do not use any other color in the Laser Line.

For guidelines on specific program applications, see document 200, Application Standards.

As an option at levels 2 and 3 of joint venture affiliate identification, in marketing applications (such as product identification, promotion, and advertising) a graphic signature featuring only the signature Monogram may be used (instead of the graphic signature with joint marks or the two separate marks, shown on page 31). Note: The joint venture identifier must still be used in company applications such as stationery, signs, and vehicles.

When a joint venture affiliate chooses this option, it is imperative that it understands the distinction between the proper use of the GE trademarks alone in these marketing applications and the misuse of these marks as trade names

in the same applications or in the joint venture company applications, as explained at the right.

The distinction between proper use of the marks as trademarks and improper use as trade names is subtle and requires vigilant policing by the Company. To protect GE interests, all joint venture affiliates must agree to periodic review of their applications to ascertain correct and consistent use of the GE trademarks. Their agreement in this matter is not negotiable under any circumstances.

As noted on page 10,

•the primary GE trademarks are the letters “GE” in the form of

-the Monogram

-block letters

•General Electric Company uses these forms as

-trademarks to identify its products and services

(for example, in marketing applications such as packaging and advertising)

-a trade name to identify itself as a distinct business entity (for example, on letterheads) and to identify its facilities (on signs) and other property (vehicles). Also, GE commonly uses the trademarks as a trade name in product and advertising copy, as in the sentence, “For over 100 years, GE has served the electric power industry.”

If a joint venture affiliate chooses to use the GE trademarks instead of its joint venture identifier to identify its products or services, its license must restrict the use of GE trademarks to identify only specified products and/or services. The joint venture may not use the GE trademarks alone or any similar marks or terms as trade names to identify the joint venture, its facilities, or its property.

The joint venture affiliate may never use the GE trademarks as trade names because such use misrepresents the joint venture as General Electric Company and is likely to confuse the public.

Specifically, the joint venture

•may never use predominantly the GE trademarks (except in the joint venture identifier) on a business document such as the joint venture letterhead; instead, the joint venture must use predominantly the joint venture identifier

•may never include in joint venture product or advertising copy such statements as “Call GE at 1-800-555-7878 for product information”; instead, the joint venture must use its own communicative name: for example, “Call GE-Fanuc Automation at 1-800-555-8787 for product information”

•may use the GE trademarks alone on joint venture business documents when the use is clearly a trademark use, identifying a brand of products or services, and the predominant identifier on the document clearly identifies the joint venture as a party distinct from General Electric Company

Examples of how the GE trademarks may be used in joint venture business documents appear on the following pages.

Note: Misuse of the GE trademarks as trade names or failure to comply with GE’s use requirements by a joint venture affiliate can result in termination of the joint venture’s license.

continued

GE-approved joint venture identifier

Note: Except in the joint venture identifier, do not use GE trademarks.

Facility Signs

Licensee’s Identity

Licensee’s Identity

Licensee’s Street Address

Licensee’s City, State, Zip

Licensee’s Phone Number

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Advertising

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g and Spacemaker are trademarks of General Electric Company and are used under license by Licensee’s Name

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Trademark Practices

Licensees

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GE Identity Program

These standards apply generally to all licensed users of the GE trademarks.

As a licensee of the GE trademarks, you are an investor in a valuable property. You share with GE and its other licensees an opportunity and responsibility to protect and enhance the value of this property—to preserve and strengthen the unique attributes of the GE trademarks.

The key to protecting and enhancing the value of the GE trademarks lies in their correct and consistent use by everyone in all applications. You benefit from others’ correct use, and they in turn benefit from yours. Working together to uphold a common set of standards, you and all other users of the GE trademarks help to preserve and enhance their value.

This document provides an introduction to the correct use of the GE trademarks and outlines what is expected of all licensees. Detailed usage standards and examples are contained in a separate manual,

GE Brand Identity Program: Practices for Licensees.