Five Basic Rules

Company (or corporate identity) applications include your company letterhead, business cards, forms and checks, facility signs, and vehicles. These applications are used to identify your company—not General Electric Company

—as the supplier of GE products and services.

Since GE uses the GE graphic system in all company or corporate applications, it would be confusing

if sales and service businesses were also to use the system in their corporate applications.

2. Use the GE graphic system in marketing applications.

Marketing applications include product advertising and literature, tradeshow exhibits, and point-of-sale displays.

Since these applications identify products or services sold under the GE trademarks according to your sales or service agreement, they should prominently feature the GE graphic system

—not your own company identity.

To avoid misleading the public, your company applications must prominently feature your own company identity, not the GE graphic system.

If it is desirable to include the GE trademarks

in your company applications, use the Monogram or a graphic signature with product or service names in a clearly subordinate position, preserving clear and strong emphasis on your own company identity.

In marketing applications, the name and address of your company must also be used: for example, in an address block.

However, in certain applications where identification of your company as the supplier of the products

or services helps to avoid confusion with GE

—for example, in tradeshow exhibits—your own company identity must be prominently featured and take precedence over the GE trademarks.

4.In all applications, follow these general guidelines:

•Use the communicative name “GE” to refer to the Company. GE’s communicative name no longer includes the misleading connotation “Electric,” which now relates to only a few GE businesses.

Note: “General Electric Company” is still used for legal purposes, and outside North America where “GE” is not commonly recognized, “General Electric” may be used.

•Do not use the GE trademarks in any way that might mislead or confuse the public as to the independent relationship between your distribution or service business and GE. To help clarify this relationship, you must prominently display the “Authorized” legend with “Dealer,” “Distributor,” “Sales Representative,” or “Repair Shop” and applicable product illustrations or names.

•Do not incorporate the GE trademarks into the name of a distribution or service business outside the Company.

•Prominently display your business name (and/or identity) in media. Except in marketing applications (as listed under rule 3 on page 15), all GE identification must be less prominent than the name and/or identity of a distribution or service business outside the Company.

•When displaying the name or illustration of a GE product, place the Monogram immediately next to it (for illustrations, superimposed over it).

The Monogram should never be overlapped by another graphic element.

•If a GE product is not named or illustrated, do not use GE trademarks. Every use of the Monogram must be in direct association with

the names or illustrations of the GE products or services handled or with the products themselves.

for Sales & Service Businesses, continued

• Use only the following words in a graphic signature:

-“Authorized” legends including “Distributor,” “Dealer,” “Sales Representative,” or “Repair Shop”

-generic names of GE products you sell or service

-authorized GE secondary word marks

Do not use the name “GE” or any other words or phrases in graphic signatures.

•Do not use any background treatment or other graphic device superimposed or infringing on the Monogram so as to embellish it or detract from its singular purpose: to identify the GE brand.

•Use the authorized GE colors in graphic signatures as described on page 14.

•Use only Univers 68 and, if needed, Univers 48 and, as an option for product names, ITC New Baskerville in graphic signatures as described on page 14. Do not use any other typeface.

•Use ITC New Baskerville in copy in marketing applications as described on page 14.

•Organizations sponsored by distribution or service businesses outside the Company or those formed or operated by the employees of a dealer or other sales or service company may not use the Monogram for promotional or identification purposes.

Examples of typical applications demonstrating correct use of the GE trademarks, GE graphic system, and distribution and services businesses names and identities appear on pages 30 to 50.

continued

•In the first or most prominent use of a registered secondary trademark in each medium, follow the mark with the ® symbol or with an asterisk referring to a footnote carrying the legend “Registered in U.S. Patent & Trademark Office’’ or “Reg. U.S. Pat.& TM Off.” Do not use the

® symbol or any of these legends with a trademark that has not been registered.

•In the first or most prominent use of an unregistered secondary trademark in each medium, follow the mark with the ™ symbol.

•Do not use the name “GE” in conjunction with the Company’s secondary word marks (for example, do not use “GE Spacemaker”) as such use would suggest that another company has products identified by that secondary word mark.

•Use the GE trademarks and secondary word marks only as adjectives, never as nouns, and never in the possessive or plural forms. Use the generic name of the product or article to which the trademark applies in all media each time the trademark is used to make it clear that the trademark designates the origin of that product and not the name of the product.

In addition to the guidelines appearing on other pages of this document, when using the GE trademarks and name outside the U.S.A., follow these special guidelines:

•GE trademarks may be used in all countries outside the U.S.A., subject to local restrictions, by distribution and service businesses outside GE under agreements with GE businesses.

•GE marks should not be translated into foreign languages. Similarly, in text the trade names “GE,” “General Electric,” and “General Electric Company” should remain in English whenever possible.

Note: Although exclusive use of the communicative name “GE” is preferred, outside North America where the abbreviation is not commonly recognized, “General Electric” may be used.

In text, use the name “General Electric” when the Company is first mentioned, but use “GE”

in subsequent references. In a graphic signature, use the name as shown in the first example below.

Never translate or change the Monogram.

The Monogram may not be redrawn or altered in any way.

g

General Electric

g

Reg. Trademark

GE Motors

g®

GE Motors

Since trademark laws vary from country to country, follow these special requirements for the use of marks outside the U.S.A.

Standard Trademark Protection Notice

A number of foreign countries require a notice of trademark registration. Therefore, as standard practice, it is best to use one of the following notices in all countries, particularly in printed matter:

•Form 1: Follow a GE mark with an asterisk referring to one of the statements below in the official language of the country:

*Registered Trademark of General Electric Company, U.S.A.

*Trademark Proprietor General Electric Company, U.S.A.

*Trademark of General Electric Company, U.S.A.

•Form 2: Use the statement below without an asterisk:

gRegistered Trademark of General Electric Company, U.S.A.

•Form 3: Use one of the “registered trademark” phrases below:

-In English-speaking countries, display the words

“Reg.Trademark” in English below the Monogram (when used alone or in a graphic signature)

as shown in the second example at the left.

-When material is printed in other languages, use the appropriate version below the Monogram (when used alone or in a graphic signature): for example,

- For translations not listed, consult your counsel.

•Form 4: When there is inadequate space to follow the mark with an asterisk and an official statement in Germany, Denmark, and Sweden, use the

® symbol just above and to the right of the Monogram (when used alone or in a graphic signature) or just above and to the right of the General Electric Signature.