- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Consolidating Forms |
270.12 |
Consolidating forms by adapting an existing form to serve the needs of many can result in substantial savings in forms development and reduce waste.
Using a form jointly with other departments or GE components can eliminate forms development costs and result in far lower printing costs.
For example, although produced independently, each of the many Request for Exempt Personnel forms requested the same information. By standardizing the information and using only the Company’s legal name, the consolidated form was made nonproprietary and can be printed in quantity for use by a number of GE components.
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The serial number |
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Request for Exempt Personnel |
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Date |
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General Electric Company |
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The Laser Line remains black. |
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Request no. |
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1 6 2 9 1 1 |
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(The red number is a serial imprint.) |
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A 2-point rule separates |
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Level |
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Division/department |
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the graphic signature area |
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Location |
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Hours |
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general information area. |
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Candidates outside the division will be considered for this position? |
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Replacement position |
New position |
Part-time |
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If replacement position, name of person to be replaced |
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Reason for replacement |
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Position responsibilities |
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and a 1⁄2 - point rule weight. |
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On a form filled out by typewriter, some areas
may not require horizontal rules.
Minimum qualifications
Desirable qualifications
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For further information contact |
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Approvals |
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Subsection |
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Human resource |
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Job code |
Charge no. |
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at the bottom only. |
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Form no. |
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Examples are shown at a reduced size.
GE Identity Program |
270, Forms & Checks |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Selecting a Form Format |
270.13 |
The standard format sizes include |
In the example below, the horizontal format |
• 8 1⁄2" x 11" (vertical) |
makes it easier to structure instructions and |
• 11" x 8 1⁄2" (horizontal) |
provides more space for filling out the form. |
For information on short forms, see page 14. |
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gGE Electrical Distribution & Control
Sales Incentive Order
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General Electric Company |
Date |
For legible copies, use a typewriter or print with a ballpoint pen.
Ship to |
Item no. |
Item name |
Quantity |
Unit cost |
Total cost |
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Include size, if applicable |
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Attention
How to order: Use this order form. A new order form will be included in your incentive item shipment. Use complete street address, including zip code, under shipping instructions. All items are shipped UPS and cannot be shipped to a P.O. box number. To make sure that your order is processed quickly, please note the following:
• Fill out this form completely and legibly. (For items 22, 37, and 38, specify S, M, L, XL.)
• For imprint items, attach camera-ready artwork of your logo and/or your company name as you would like it to appear. If required, specify desired color. Price includes single-color imprinting. For multi-color logo printing, contact John A. Bailey Associates, Inc., 203 289-9541.
• Check the appropriate box if you want to take advantage of GE’s Cooperative Promotional Allowance. CPA funds can be used for up to 50% of the total order value.
• There is a normal handling charge of $2.50. Rush shipments will be additional.
• A company check for the grand total amount must accompany this order. Make check payable to John A. Bailey Associates, Inc.
• Mail the completed order form and your company check to your ED&CS regional office for processing. Refer to the inside cover of the catalog for address.
Delivery schedule: 1 to 2 weeks for in-stock items without distributor imprint. 4 to 5 weeks for items with distributor imprint.
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Distributor name |
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Address |
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Shipping instructions – for internal use only |
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Total cost |
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Shipment date |
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Deduct CPA fund |
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Shipped by |
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GE sales engineer |
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Date items needed |
Common carrier |
Air |
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1st class |
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Handling charge |
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2.50 |
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Requester name |
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Telephone no. |
UPS |
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UPS-BL |
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Net total |
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Requester signature |
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Fax. no. |
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Weight |
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Sales tax |
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where applicable |
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ED&CS regional authorization |
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Date |
Prepaid |
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To be billed |
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Grand total |
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Form no. |
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John A. Bailey Associates, Inc. |
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Packing slip |
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GE |
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Distributor's office copy |
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Paper stock of any color |
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Place multiform labels |
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may be used in multi-part forms. |
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use a 10 percent black screen. |
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in the same area on each copy. |
Examples are shown at a reduced size.
GE Identity Program |
270, Forms & Checks |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Short Forms |
270.14 |
If the amount of information to communicate or collect is minimal, a small form should be used.
While ample white space is generally desirable, spreading information out to fill a page is not. A small format size also saves on paper costs.
The standard short form sizes include
•8 1⁄2" x 7" (folds in half to fit inside a standard #10 business envelope)
•8 1⁄2" x 6 1⁄2"
•8 1⁄2" x 5 1⁄2"
Note: The width is always 8 1⁄2".
When a form is returned in a window envelope, a typing dot should be provided to facilitate the correct positioning of the mailing address. Use an 8 - point Univers 47 period and position it so that the first letter of the addressee’s name will appear in the upper-left corner of the window.
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g |
Acknowledgment of Services Order |
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GE Industrial & Power Systems |
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General Electric Company |
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To |
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The typing dot |
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(8-point Univers 47) helps users |
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position the address to fit |
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a window envelope. |
We thank you for your order. GE Industrial & Power Systems (GE) agrees to furnish services as |
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described in your quotation referred below.
attached hereto, and subject to the terms and conditions contained therein.
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Payment terms |
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Customer order no. |
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Order date |
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Quotation no. |
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Quotation no. |
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Sale of any services covered by the order identified above is conditioned upon the terms and |
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Acknowledged by |
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Date |
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conditions contained in the quotation referred above. Any additional or different terms and |
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conditions proposed by the Customer are expressly objected to and will not be binding upon |
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A narrow column width |
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GE unless specifically assented to in writing by GE’s authorized representative. Any order for, |
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or any statement of intent to purchase hereunder, or any direction to perform work and GE’s |
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enhances legibility. |
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performance of work, shall constitute assent to GE’s terms and conditions. |
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Address |
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Form no. |
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City |
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Zip code |
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Customer copy |
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This 8 1⁄2 " x 7" form can be |
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folded in half lengthwise |
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to fit in a #10 business envelope. |
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Examples are shown at a reduced size.
GE Identity Program |
270, Forms & Checks |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Forms with Extensive Instructions |
270.15 |
To collect a small amount of information, sometimes it is necessary to communicate
a great deal of instructions. This is often true of forms that ask users to make choices having legal or financial consequences.
To make such forms easy to use,
•provide sufficient space for responses
•separate instructions from response spaces
•format instructions in a narrow column to make them easy to read
For emphasis, reverse short instructions from a 2-pica bar.
Vertical type is difficult to read and generally should be avoided. Nevertheless, here it provides more space for responses.
3-pica spaces accommodate two lines of typewritten text.
Vertical rules at the margin generally are unnecessary and should be avoided. Nevertheless, here they create boxes for the user's responses.
g |
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GE Employee Benefits Plans |
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Beneficiary Designations |
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For payroll use only |
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General Electric Company |
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This form must be typewritten |
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or printed with a ballpoint pen. |
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Return to |
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Name |
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Social security no. |
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Department |
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Pay no. |
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Home telephone no. |
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Work telephone no. |
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Salary |
Hourly |
Married |
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Single |
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Write your initials in the appropriate |
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I hereby revoke any and all previous designations of primary bene- |
Notice with respect to GE Pension Plan: If under the terms of |
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boxes for each beneficiary listed |
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ficiary(ies) and contingent beneficiary(ies) applicable to the plan(s) |
the GE Pension Plan a Pre-retirement Spouse Benefit becomes |
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Security&SavingsGE Program SecuritiesAccumulated |
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Security&SavingsGE Program Insurance |
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I have indicated below. In accordance with the provisions of those |
payable upon your death to your then surviving spouse, that Benefit |
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tsfiBeneGEAll thisinitialyouIfblock, do not blocks.otherinitial |
PlanPensionGE |
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InsuranceLifeGE Benefits |
AccidentPersonalGE PlanInsurance |
InsuranceLifePlusA |
GE Employee Benefit Plans I have initiated, I hereby designate below |
will be paid in lieu of the payments that would otherwise become |
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beneficiary |
payable to your beneficiaries designated on this form unless a valid |
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beneficiary(ies) under said plan(s) in the event of my death. |
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If more than one beneficiary is named as contingent beneficiary, |
waiver of the Pre-retirement Spouse Benefit has been submitted and |
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amounts payable under the plan(s) shall be paid in equal shares |
consented to by your spouse. |
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to the designated beneficiaries who survive me, unless otherwise |
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provided. If no beneficiary survives me, payment will be made in |
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accordance with the terms of the applicable plan. |
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Print or type name of beneficiary |
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(P) for primary |
Address of beneficiary |
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Relationship |
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Date of |
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(first, middle, last) |
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or (C) for |
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birth |
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contingent |
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Consent of spouse: (to be completed only if spouse is not designated a 100% pri- |
Spouse signature |
Date |
mary beneficiary under GE Savings & Security Program for accumulated securities |
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or insurance.) I hereby consent to the making of the foregoing election by my spouse. |
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I understand that, by execution of this consent , I am surrendering my right under the Plan to |
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receive the full amount or insurance proceeds in my spouse’s account in the event of my |
Witness (plan representative or notary public) |
Date |
spouse’s death and that I will receive in that event only such amount, if any, as I may be |
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entitled to by reason of being named a designated beneficiary. |
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Effective date and signature: Any payment made in good faith to the legal representative |
Employee signature (please sign in ink) |
Date |
of my estate shall be in full discharge of the liability under the Plan(s) indicated above. All |
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decisions upon questions of fact which are made in good faith in determining any unnamed |
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persons which are based on proof by affidavit or other written evidence shall be conclusive. |
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I reserve the right to change the primary beneficiary or beneficiaries and/or contingent benefi- |
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ciary or beneficiaries without their consent. This beneficiary designation revokes and super- |
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sedes any prior beneficiary designation under the Plan(s) indicated or any predecessor plans. |
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Form no.
Examples are shown at a reduced size.
GE Identity Program |
270, Forms & Checks |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)