e
Signature Typography
Featured
Typography
The content of signature typography and featured typography may vary, depending on the requirements of each shipping case or carton.
The examples shown in the information matrix demonstrate a typical range of possibilities for the content of these information categories.
Shipping Cases & Cartons |
230.06 |
Information Matrix |
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Signature
Typography
communicative name
Featured e
Typography
GE Silicones
generic |
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Silicone |
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Sealant |
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product name |
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eGE Silicones
the Company slogan
e
We bring good things to life.
Silicone
Sealant
e
We bring good things to life.
secondary |
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word mark |
Gesil N |
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Gesil N |
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+ generic |
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product name |
Silicone Sealant |
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Silicone Sealant |
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e GE Silicones |
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e We bring good things to life. |
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product |
Gesil N |
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Gesil N |
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number, |
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Silicone Sealant |
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size, or color |
2600 Silicone Sealant |
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10.3 fl. oz. cartridges |
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e GE Silicones
the Company |
We bring good |
slogan |
things to life. |
continued
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Signature
Typography
secondary word mark
Featured e
Typography
Gesil N
generic |
Silicone |
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Sealant |
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product name |
eGesil N
product |
White |
number, |
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size, or color |
Silicone Sealant |
eGesil N
the Company |
We bring good |
slogan |
things to life. |
Shipping Cases & Cartons |
230.07 |
Information Matrix, continued |
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secondary wordmark |
generic product name |
+ generic product name |
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e Gesil N |
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Silicone |
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Silicone Sealant |
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Sealant |
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2600 |
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2600 White |
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e Gesil N |
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Silicone |
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Silicone Sealant |
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Sealant |
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We bring good |
We bring good |
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things to life. |
things to life. |
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GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Shipping Cases & Cartons |
230.10 |
Examples |
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These examples demonstrate the use of rules, bars, and bands to structure, differentiate, and emphasize information.
Rules may be used as underlines to emphasize featured typography and as dividers to structure supporting typography.
Bars may be added to help emphasize supporting typography and differentiate it from featured typography.
Bands contain and emphasize the graphic signature. When color coding is required on a one-color package, the graphic signature is reversed out of the band, allowing the kraft carton color to show through.
Featured typography may be emphasized with large and/or bold (Univers 68) type.
Promotional slogans may be differentiated from other supporting typography by being reversed out of a bar, set in all capital letters, or letterspaced.
e
Gesil N 2600 Silicone Sealant
Equipment |
Clean Up |
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Storage and Shelf Life |
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Sectetuer adipiscing elit, sed dia non- |
Sectetuer adipiscing elit, sed dia non- |
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Sectetuer adipiscing elit, sed dia non- |
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ummy nibh euismod incid uut laoreet |
ummy nibh euismod incid uut laoreet |
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ummy nibh euismod incid uut laoreet |
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dolore magna aliqua m erat |
dolore magna aliqua m erat volutpat. Ut |
dolore magna aliqua m erat volutpat. Ut |
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wisi enim ad veniam, quis nostrud |
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wisi enim ad veniam, quis nostrud |
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Preparation |
exerci tatio ullamcorper suscipit lobortis |
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Volutpat ut wisi enim ad. Veniam, quis |
nisl ut aliquip ex ea commod. |
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Limitations |
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nostrud exerci tatio ullamcorper suscipit |
Autem vel eum iriure dolor in he drerit |
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Exerci tatio ullamcorper suscipit lobortis |
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lobortis nisl ut aliquip ex ea commod. |
in vulputate velit esse mol estie conse |
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nisl ut aliquip ex ea commod. |
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Autem vel eum iriure dolor in he drerit |
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Autem vel eum iriure dolor in he drerit |
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in vulputate velit esse mol estie conse- |
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in vulputate velit esse mol estie conse- |
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quat, vel illum dolore eu feugiat nulla |
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quat, vel illum dolore eu |
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Feugiat nulla facilisis at vero er os et |
Estimating Sealant and Primer Requirements |
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Sectetuer adipiscing elit, sed dia nonummy nibh euismod incid uut laoreet dolore |
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accumsan et iusto odio dig nissim qui |
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magna aliqua m erat volutpat. Ut wisi enim ad veniam, quis nostrud delenit augue duis |
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blandit praesent lupta tum zzril delenit |
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dolo re te feugait nulla facilisi. Lorem ipsum dolor sit amet cosectetuer. |
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augue duis dolo re te feugait |
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Nulla facilisi. Lorem ipsum dolor sit |
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Width |
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Depth |
12 |
13 |
58 |
14 |
34 |
1 |
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amet cosectetuer. |
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exerci tatio ullamcorper
Application
Sectetuer adipiscing elit, sed dia nonummy nibh euismod incid uut laoreet
Dolore magna aliqua m erat volutpat. Ut wisi enim ad veniam, quis nostrud exerci tatio ullamcorper suscipit lobortis
Nisl ut aliquip ex ea commod.
suscipit |
lo |
bo |
rt |
is |
nis |
ut |
aliqu |
ea |
co |
mm |
od |
ut |
em |
vel eum |
iri |
ur |
e |
do |
lo |
r |
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in he drerit in vulputate velit esse mol estie |
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conseq |
ua |
ve |
il |
um |
do |
lo |
re eu |
fe |
ug |
ia |
tn |
ul |
la |
facilisis at |
ve |
ro |
er |
os |
et |
ac |
Cumsan et iusto odio dig nissim qui blandit praesent lupta.quat, vel illum dolore eu feugiat nulla facilisis at vero er os et accumsan et iusto odio dig nissim qui blandit
To enhance legibility, long product use instructions are placed in a layout with a clear left margin whenever possible.
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
The examples on this page cannot be shown large enough for the fine horizontal lines
of the linear Dynamic Monogram to be distinct.
On computer monitors and
in laser prints, the lines appear as a solid color.
Shipping Cases & Cartons |
230.11 |
Examples |
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Either of two versions of the linear Dynamic Monogram may be used for graphic support: the circular version, shown on this page, or the bar version, shown on page 12.
The circular version is recommended for square and vertically oriented shipping cases and cartons. The circular version bleeds at the right and bottom edges of a panel and may enter the left margin, but it may not extend beyond the right edge of the signature Monogram.
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Shipping Cases & Cartons |
230.12 |
Examples |
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The bar version of the linear Dynamic Monogram aligns with signature typography.
Featured typography and supporting typography may overlap the Dynamic Monogram if the information remains legible and the Monogram is not obscured. To help maintain legibility of typography that overlaps the Dynamic Monogram, a second color is recommended.
The examples on this page cannot be shown large enough for the fine horizontal lines
of the linear Dynamic Monogram to be distinct.
On computer monitors and
in laser prints, the lines appear as a solid color.
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Shipping Cases & Cartons |
230.13 |
Examples |
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A contents checklist on the side panel of a shipping case or carton may be separated and differentiated from other typography by rules or bars.
An open circle, which is visually compatible with the Monogram, may be used as the check mark area. Usually, all typography aligns flush left, and the open circles are positioned within the left margin.
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Shipping Cases & Cartons |
230.90 |
outside the U.S.A. |
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Shipping cases and cartons containing products made or sold by affiliates or other trademark licensees outside the U.S.A. or made by U.S. components for export sales should display the standard trademark protection notice Form 2.
If the packaging material or the space available makes using Form 2 difficult, one appearance of the trademark may be qualified with Form 1.
These standard trademark protection notices are shown in document 121, Primary Trademarks & Service marks, page 06.
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)