Wall Lights

06

The GE exhibit program is built on the foundation of the GE Identity Program. Thus, the layout of exhibit panels incorporates the same identity elements and follows the same principles used in all program applications, including

•the graphic signature with its three elements: - the signature Monogram

- signature typography

(Univers 68 and, if needed, Univers 48) - the Laser Line

•the corporate colors: Platinum Grey, Laser Red, black, and white

•the GE color palettes, three groups of specially selected colors

•program typography including

-ITC New Baskerville

-Univers and Univers Condensed

•graphic support including - photographs

- illustrations

- thematic graphics

- the Dynamic Monogram

•the principle of asymmetry

For more information on GE identity elements and principles, see document 100, Basic Standards.

Typical exhibit graphics, using the GE identity elements and principles, are shown on the following pages.

For assistance in designing exhibit graphics, contact the exhibit supplier account manager assigned to your business (see Section 01: Overview, “Exhibit Supplier Contacts,” page 01.08).

As an alternative, you may design and lay out the exhibit graphics using a personal computer.

To facilitate production of such graphics, provide the final electronic artwork in Encapsulated PostScript (EPS) files.

The standard colors for headers (located in zone 3, as described on pages 06.04 and 06.05) include white, light grey, black, and Laser Red.

At an additional charge, headers can be provided in a custom color: for example, any of the colors in the GE color palettes, six of which are shown below as recommended alternatives to the standard header colors.

Colored headers may be used

•with or without graphic signatures or copy

•as an accent to feature or emphasize a specific area or product

Work with the exhibit supplier designers to design your exhibit to include color accent header panels.

Note: Reproduction distorts color.

For samples of the colors and materials used in production, contact the exhibit supplier account manager assigned to your business (see Section 01: Overview, “Exhibit Supplier

Contacts,” page 01.08).

Zone 1:

Brand Identity

Zone 2:

Product Area

& Wayfinding

Zone 3:

Product Identification

Zone 4:

Details, Features,

& Benefits

Zone 5:

Image bleed only; no content

gGEaAppliancesa

gGE Lighting Systems

Wayfinder Zone

The layout of GE exhibit panels is based on the special requirements of three-dimensional displays that are

•viewed from a distance

•placed in a visually competitive environment

In view of these requirements, the information in all GE exhibits—from tabletop displays to top-of-the-line configurations commanding

thousands of square feet of exhibit space— is prioritized and organized into horizontal

zones, each designated to contain a specific kind of communication. This hierarchy allocates each message to a zone according to its importance and sizes it within a range appropriate to the average viewing distance. The result

is a logical organization of exhibit messages, from the most general to the most detailed, that maintains optimum legibility for each.

continued

Zone 1: Brand Identity

•Zone 1 is the area in which the entire exhibit is identified. Thus, it features the GE identity—the graphic signature and the Dynamic Monogram— and no other text or imagery may be used here.

•The GE identity is viewed from a distance of 30' to 100' and is displayed between 12' and 20' above ground level.

•For good legibility, the capital letter height is

-at the 16' to 20' height, 12" to 36"

-at the 12' and 16' height, 8" to 10"

Zone 2: Product Area & Wayfinding

•This zone includes messages to - identify a group of products

- distinguish between different areas of the exhibit - help visitors find their way

•Typically, graphics are viewed from a distance of 20', so capital letter height is between 5" and 10".

Zone 3: Product Identification

•In exhibits over 8' in height, zone 3 displays product names.

•In exhibits with heights of 8' or less, this zone displays the component or affiliate name.

•The exhibit supplier provides each GE business with standard graphic signature overlays in 1m, 2m, or 3m lengths that

-are white, light grey, black, or red with black or white type (depending on overlay color)

-display a Laser Red Laser Line

-use a capital letter height of 3" to 5"

•Color header or color graphic signature overlays are custom items, available at an additional charge.

Zone 4: Details, Features, & Benefits

•Zone 4 displays the most specific and detailed content in the exhibit: for example, product benefits and features, including text, photographs, illustrations, and mounted products. It is viewed at eye level in an area between 43" to 82" above ground level.

•Note: All graphics in zone 4 are custom.

•Photographs and illustrations may extend across two or more wall panels and down into zone 5.

•Capital letter heights can range from 1⁄2" in text to 1" to 3" in titles.

•For typical graphic treatments on four backgrounds, see pages 06.08 and 06.09.

Zone 5: Image Bleed Only; No Content

Because this zone is below eye level and can easily be obscured by visitors, it functions only as an adjunct to zone 4. Only images extending from zone 4 should appear here; no text or significant content should appear here.