General Guidelines

Sequence and Emphasis of Information Follow this sequence when laying out the cover page or title transparency, as shown in the examples on pages 02.02 to 02.04:

•In the graphic signature:

Communicative name of the component originating the report or presentation, always in Univers 68 and, if needed, Univers 48*

•First:

Title of material, in bold

•Second:

Source of material, in the same size as the title but in regular weight

•Third:

Date of material, in the same style as the source of the material

•At the bottom:

“Confidential” (if applicable), in the same style as the title

Laser Line

Whenever possible, bleed the Laser Line

(the horizontal line in the graphic signature) left off the presentation format, as shown in the examples of slides on page 02.04.

If your printer cannot bleed the Laser Line off the format (as is the case with most laser printers, which cannot print up to the edge of the paper), begin the Laser Line at the left margin, aligning it with the left edge of the Monogram, as shown in the examples on pages 02.02 and 02.03.

In most cases, extend the Laser Line right to align with the end of the “E” in “GE”

in the communicative name of the component used in the signature typography.

Select a weight (thickness) for the Laser Line to ensure its visibility:

•The minimum weight is 1⁄2 point.

•The maximum weight is 6 percent of the diameter of the signature Monogram.

•Any weight between the minimum and maximum is acceptable, but it is preferable to keep the line as fine (thin) as possible.

Typefaces

For the communicative name of the component in the graphic signature, use only Univers 68 and, if needed, Univers 48.*

For the other information on the cover page

or title transparency, use the same typefaces used in the balance of the presentation.

Graphic Support

If desired, use any one of the following as graphic support on the cover page or title transparency, as shown in the example on page 02.04:

•photograph

•illustration

•thematic graphic

•Dynamic Monogram

For more information on the Dynamic Monogram, see document 134, Dynamic Monogram.

*In computer typesetting, other names may be used, such as

•for Univers 68, Univers (67) Condensed Bold Oblique

•for Univers 48, Univers (47) Condensed Light Oblique

Examples are reductions of 11 x 8 1⁄2 - inch formats.

g

GE Corporate Marketing Communications

Strategic Account Management

Program Review

Strategic Account Management Staff

June 1988

Monogram: 80-point GE Logo Font, signature typography: 20-point Univers 68, text: 36-point ITC New Baskerville

g

GE Power Generation

Steam Turbine Parts & Service Study

Final Summary Report

Field work and initial tabulation by Smith Research Associates Boston, MA

Analysis and final report

by GE Market Development & Consulting Bridgeport, CT

June 1987

Graphic Signature

•Use a graphic signature on only the cover page of a printed presentation. Do not display the signature (or the Monogram alone) on the inside pages.

•In the signature typography, always use Univers 68 and, if needed, Univers 48,* sized to equal 1⁄4 , 1⁄3 , or 1⁄2 the point size of the Monogram, typeset on a computer using GE Logo Font. In the examples at the left, the signature typography (20 points) equals 1⁄4 the point size of the Monogram (80 points).

•Use the Monogram only in a graphic signature. Do not use the Monogram in headlines or text.

For more information on typesetting the Monogram on a computer, see document 382,

GE Logo Font.

For more information on graphic signatures, see document 131,

Graphic Signatures.

Balance of Information

Use either

•ITC New Baskerville

•Univers 68 and 48*

For recommended type sizes, see page 01.03.

Note: Using cover pages preprinted with the Laser Line in Laser Red and the signature Monogram and typography in Platinum Grey is

a convenient way to add color and consistency to printed reports, proposals, and presentations. These sheets can be customized with appropriate title information using a laser printer.

Examples are reductions of 11 x 8 1⁄2 - inch formats.

g

GE Corporate Marketing Communications

Strategic Account Management

Program Review

June 1988

Monogram: 80-point GE Logo Font, signature typography: 20-point Univers 68, text: 36-point Univers 75

g

GE Power Generation

Steam Turbine Parts & Service

Smith Research Associates

GE Market Development & Consulting

June 1987

Graphic Signature

•Use a graphic signature on only the title transparency of an overhead presentation. Do not display the signature (or the Monogram alone) on the following transparencies.

•In the signature typography, always use Univers 68 and, if needed, Univers 48,* sized to equal 1⁄4 , 1⁄3 , or 1⁄2 the point size of the Monogram, typeset on a computer using GE Logo Font. In the examples at the left, the signature typography (20 points) equals 1⁄4 the point size of the Monogram (80 points).

•Use the Monogram only in a graphic signature. Do not use the Monogram in headlines or text.

For more information on typesetting the Monogram on a computer, see document 382,

GE Logo Font.

For more information on graphic signatures, see document 131,

Graphic Signatures.

Balance of Information

Use Univers or Univers Condensed.

For recommended type sizes, see page 01.03.

Note: Using title transparencies preprinted with the Laser Line in Laser Red and the signature Monogram and typography in

Platinum Grey is a convenient way to add color and consistency to overhead presentations. These transparencies can be customized with appropriate title information using a laser printer.

Examples are reductions of a 4 5⁄8 x 7 - inch format for 35 mm slides.

e

GE Corporate Marketing Communications

Strategic Account Management

Program Review

Monogram: 66-point GE Logo Font, signature typography: 22-point Univers 68, text: 22-point Univers 68 and 48

e

GE Power Generation

Steam Turbine

Parts & Service

Confidential

Monogram: 66-point GE Logo Font, signature typography: 22-point Univers 68, text: 22-point Univers 65 and 55

Note: The letterspacing

of light type against a dark background is slightly more open than that normally used in print.

Graphic Signature

•Use a graphic signature in only the title slide of a slide presentation. Do not display the signature (or the Monogram alone) on the following slides.

•In the signature typography, always use Univers 68 and, if needed, Univers 48,* sized to equal 1⁄4 , 1⁄3 , or 1⁄2 the point size of the Monogram, typeset on a computer using GE Logo Font. In the examples at the left, the signature typography (22 points) equals 1⁄3 the point size of the Monogram (66 points).

•Use the Monogram only in a graphic signature. Do not use the Monogram in headlines or text.

For more information on typesetting the Monogram on a computer, see document 382,

GE Logo Font.

For more information on graphic signatures, see document 131,

Graphic Signatures.

Balance of Information

Use Univers or Univers Condensed.

For recommended type sizes, see page 01.03.

Color

The recommended background color for GE slide presentations is opaque black with white typography and Laser Red in the Laser Line. If another background color is required, choose one from the GE Dark Color Palette, available from the GE Identity Website or Hotline.

*For names used in computer typesetting, see the footnote on page 01.03.