Contents

History

The GE exhibit program was developed by a team with worldwide experience in planning, designing, and mounting tradeshow exhibits. Composed of specialists from throughout the Company and lead by an exhibit consultant, the team identified activities common to

GE businesses that, if standardized, could help reduce costs while enhancing quality.

Using surveys, needs analysis, and in-field studies, the GE exhibit team made observations that resulted in the program objective.

Observations

Objective

Create a global exhibit program that is

• composed of

-an exhibit planning process

-a set of basic, high-quality, interchangeable, and reusable exhibit elements

• managed by one global supplier to

-ensure high quality and continuity of the GE identity around the world

-reduce operational costs

Features

To accomplish the stated objective, the exhibit program provides

•The GE name and Monogram are universally recognized.

•At most North American exhibitions, GE is recognized as a leader, and goodwill is high.

•Outside North America, where GE is less known, the GE name and identity need reinforcement.

•Duplicate and redundant exhibit activities among the GE businesses result in unnecessarily high costs Company-wide.

•Separate exhibit programs maintained by

each GE business result in fragmentation of the GE image.

•a detailed planning process, outlined on pages 02.02 and 02.03 and available as a template in the Company’s computer scheduling program, as shown on pages 02.04 to 02.07. This step-by- step process covers all activities required for most tradeshows.

•a single-source supplier to ensure quality and control cost (see page 01.07)

•this guide to help plan, budget, lay out, and design GE exhibitions (additional copies are available from the GE Identity Website or Hotline)

•a variety of physical elements, sized to meet the requirements of most tradeshows, as shown in the examples of typical exhibits on pages 01.02 to 01.06 (for more examples, see Section 04: Modular Exhibits)

Linear configuration

(also known as an aisle or inline configuration)

Modular exhibits, with walls, cabinets, display surfaces, and

overhead post-and-beam structures, isolate and highlight areas while controlling light and sightlines, as shown

in the examples above and on pages 01.05 and 01.06

continued