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Graphic signatures are the fundamental visual devices used in all media to identify

•the Company and its

-components, subcomponents, divisions, departments, and operations

-internal functions, programs, and projects

•affiliates licensed to use the GE identity

•the GE brand of products and services

A graphic signature consists of the three elements shown in the example below:

•the signature Monogram, our 100-year-old symbol of reliability

•signature typography, either

-for most signatures, the condensed italic sans serif typefaces Univers 68 and, if needed, Univers 48

-as an option for product signatures, the italic serif typeface ITC New Baskerville Italic

•the Laser Line, a fine horizontal line that suggests precision and high technology

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GE Plastics

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GE Typography

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GE Typography

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GE Typography

gTypography

gGE Typography

To satisfy varying needs, three basic signature arrangements may be used, as shown at the left:

•the primary signature, preferred in all media

•the compact signature, in which the signature elements are grouped close together, used where space restrictions are tight

•the vertical signature, used in narrow formats or where a vertical emphasis is desired

For a summary of the construction of the three basic signatures, see page 05.

Note: As specified in document 200, Application Standards, in selected applications where space restrictions are very tight, two other arrangements may be used: special signature A or B. Where there is no need or room for signature typography, the Monogram may be used alone.

For more information, see document 131,

Graphic Signatures.

Graphic signature arrangements include those shown at the left:

• the primary signature

• the compact signature

• the vertical signature

• special signature A

• special signature B

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GE Medical Systems

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Spacemaker Microwave Oven

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We bring good things to life.

g Profile

We bring good things to life.

Typical signature content is shown in the examples above, including

•a component communicative name

•a product name

(secondary word mark + generic description)

•the Company slogan

•a product name

(secondary word mark + the Company slogan)

The content of a graphic signature is the message contained in the signature typography, and the message may vary. For example:

•In permanent media such as stationery, signs, and vehicles, the graphic signature contains the communicative name of a business—the informal name used in copy and conversation.

The Company’s communicative name, “GE,” no longer includes the misleading name

“Electric,” which now relates to only a few of our businesses. (Note: Our legal name, “General Electric Company,” is still used for legal purposes.)

For the communicative name of each of our major businesses, “GE” is combined with a simple, easily understood term describing that business’s primary competence, and organizational terms are eliminated. For example:

GE Appliances

GE Capital Services GE Plastics

GE Transportation Systems

For more information on component names, see document 301,Component Names.

For information on affiliate names, see document

341, Name & Trademark Practices for Affiliates, pages 20 to 27.

•In promotional media such as packaging,

the signature may contain the name of the product.

•In advertising, the signature must contain the Company slogan “We bring good things to life.” The slogan may be used in the signoff signature,

-in any advertising, by itself

-in business-to-business advertising, with the component or affiliate name

-in consumer or consumer trade advertising, with the name of the product or service

For more information on optional graphic signature content, see document 131, Graphic Signatures, pages 06 to 09. Also see the guidelines for specific applications in document 200,

Application Standards.

align if left bleed

D = diameter

of signature Monogram

CH =

capital height

of signature typography

*The minimum weight (thickness) of the Laser Line is 1⁄2 point; the maximum weight is 6 percent of the diameter of the signature Monogram.