Contents

Use white as the base color of the vehicle.

White is one of the most visible colors under typical viewing conditions and therefore contributes to the safety of the vehicle.

Use a graphic signature on the side and/or rear of the vehicle.

•The primary signature is preferred, but where space available for identification is limited, the compact or vertical signature may be used.

•Use all three elements of the graphic signature— the signature Monogram, signature typography, and Laser Line—on Company vehicles, as shown in the examples on the following pages.

•Construct graphic signatures and specify signature elements according to the guidelines in document 131, Graphic Signatures.

•In the signature typography, use one of the following:

-the communicative name of the component or affiliate, such as “GE Consumer Service”

-the basic competence of a business, such as

“GE Utility & Industrial Service”

-a promotional slogan, such as “We bring good things to life.”

-a combination of the communicative name and a promotional slogan

A promotional slogan may appear below the signature typography, aligned flush left with that typography, in Univers 68 or 48.

•Whenever possible, bleed the Laser Line left off the identification format. When this is not possible, begin the Laser Line flush left with the left edge of the signature Monogram.

•Depending on the length of the Laser Line and the overall appearance of the graphic signature in the identification format on vehicles, end the Laser Line either

-at a point vertically aligned with the end of the bottom of the letter “E” in “GE” (or, if “GE” is not used in the signature typography, at a point to the right of the beginning of the signature typography equal to 11⁄2 times the capital height)

-at a point of vertical alignment with the end of the signature typography

Note: The end of the Laser Line is cut square. The end does not match the angle of the italic signature typography.

Use Univers 68 and, if needed, Univers 48 for typography appearing outside the graphic signature on the vehicle whenever possible. When this is not possible, select other typefaces from the Univers series, unless local regulations mandate use of a different typeface. For more information, see document 133, Typography, page 02.

Use the corporate colors in signature elements except as noted:

•Use Platinum Grey or GE Reflective Grey* in the signature Monogram.

•Use Laser Red in the Laser Line. This color may be reflective, if desired.

•Use black in the signature typography.

*Scotchlite brand reflective sheeting 590-10, produced by the 3M Company, is custom screen-printed to create

GE Reflective Grey.

continued

Use black or an appropriate color in primary trademarks and typography appearing outside a graphic signature.

Do not use

•component, subcomponent, division, or department logotypes or symbols

•graphic elements, photographs, or illustrations as graphic support.

Instead, use the Dynamic Monogram.

•Use the Dynamic Monogram only on the sides of trailers and service vans. Do not wrap the Dynamic Monogram around adjacent sides or the top of a vehicle; do not use it on the front or rear of a vehicle.

•Use positive reproduction proofs of the Dynamic Monogram, available from the

GE Identity Website or Hotline.

•Use of the Dynamic Monogram on other vehicles is optional but desirable wherever there is sufficient room to reproduce it very large.

For more information, see document 134,

Dynamic Monogram.

•Use GE Reflective Grey* in the Dynamic Monogram. The reflective grey material is used in the field (including the outline circle) of the positive Dynamic Monogram; the white base color of the vehicle is used in the letters/curlicues.

*Scotchlite brand reflective sheeting 590-10, produced by the 3M Company, is custom screen-printed to create

GE Reflective Grey.

Use computer-assisted cutting equipment, photo-etched dies, or photomechanical screen printing to produce decals of vehicle identification elements. Whenever possible, avoid handpainted applications.

The examples on the following pages demonstrate the correct size, color, and position of identification elements on typical vehicles.

For specific applications, the identification elements should be sized and positioned to achieve an appearance similar to the examples. To accommodate variations in body contours, some modification of the size or position of elements may be required.

Typography

Communicative name:

Use Univers 68 and, if needed, Univers 48 for signature typography.

Secondary typography:

Use Univers 68 and, if needed, Univers 48 for additional information required on the vehicle, unless local regulations mandate use of a different typeface.

Laser Line:

Bleed the Laser Line left off the side of the trailer whenever possible. Bleed the Laser Line off both

vsides of the wind spoiler.

Color

Cabs and trailers: white

Signature Monogram: Platinum Grey or GE Reflective Grey*

Dynamic Monogram: GE Reflective Grey*

Laser Line: Laser Red (may be reflective)

Typography: black

Reproduction

Use computer-assisted cutting equipment, photoetched dies, or photomechanical screen printing to produce decals of vehicle identification elements. Avoid hand-painted applications.

*Scotchlite brand reflective sheeting 590-10, produced by the 3M Company, is custom screen-printed to create

GE Reflective Grey.

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