Decals on Glass Doors

Graphic Signatures

Depending on the space available for the decal, any of the basic graphic signature arrangements (the primary, compact, and vertical signatures) may be used. Note: The special signatures may not be used on glass doors.

For more information on the basic signatures, see document 131, Graphic Signatures, page 10.

Monogram Alone

At facilities where several components or affiliates are located, the Monogram may be used alone on glass doors in place of a graphic signature. Note: Avoid using the Monogram alone or in multiples as a decorative or safety device on glass doors or walls.

Typography

For information on signature typography and other typography, see the general guidelines on page 02.

Color

To ensure legibility of the graphic signature under adverse viewing conditions and on glass doors of any tint, decals should be prepared in the following colors:

• signature Monogram, either

-letters/curlicues, white; field, no color (clear) Note: In artwork, use a reverse reproduction proof.

-letters/ curlicues, white; field, Platinum Grey

Note: In artwork, use a positive reproduction proof.

•signature typography: white

•Laser Line: Laser Red or white

•other typography (if used): white

•Dynamic Monogram: letters/curlicues, translucent (clear but with an etched-glass or sand-blasted texture or milky white color);

field, no color (clear)

Note: In artwork, use a reverse reproduction proof.

Dynamic Monogram

The three-quarter version of the Dynamic Monogram is preferred on glass doors.

Note: To order decals, contact Amanda Ruedisueli

Senior GE Account Coordinator HA-LO, Creative Concepts in Marketing 1501 HALO Drive

Troy, MI 48084 800 521-0639

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Note: Drawings are not to scale.

The standard directional sign has been designed as

•a visual complement to each of the primary and supporting GE facility identification signs

•large enough to accommodate a typical amount of directional information

Depending on the amount of information required, three sizes may be used: 2' 8" x 4' 0", 4' 0" x 6' 0", and 6' 0" x 9' 0".

A directional sign should be placed at any point along a traffic route leading around or through a GE facility where a decision to proceed in

a different direction is required. Generally, the sign should be placed at or just preceding the decision point, and it should be installed perpendicular to the flow of traffic.

Note: This sign may also be used without arrows to identify a portion of a facility, such as a building, entrance, area, or parking lot.

Graphic Signature

Because a directional sign is used in addition to one or more facility identification signs and because of the limited space on the sign,

a graphic signature is not used. Nevertheless, the signature Monogram and the Laser Line are used, as shown in the drawing.

Typography

Univers 65 is used for all typography on the directional sign.

Color

To ensure legibility under adverse viewing conditions, black is used in the signature Monogram and all typography. As usual, Laser Red is used only in the Laser Line.

Dynamic Monogram

The Dynamic Monogram is not used on the directional sign.

Lighting

Generally, directional signs are not illuminated; the letters, Monogram, and Laser Line are made of reflective vinyl. If site conditions require illumination, the sign may be externally lighted.

For more information, see document 285, Facility Signs Engineering Drawings, pages 21.01 to 21.23.

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Employee Parking

Visitors Parking

Receiving

Shipping

Concurrently with the GE facility sign survey, you may want the sign consultant to survey for directional and safety signs. For an additional fee, the following services are available:

•sign survey for directional and safety signs

•detailed site plan for all primary, secondary, and directional signs

•message layout for directional signs

•bid package specifications for all signs

•sign permit applications

•shop drawing review

•inspection of manufacturing and installation

To arrange for a sign survey, contact: Sign Management Consultants

One Lakeview Place, 25 Century Blvd., Ste. 606 Nashville, TN 37214

615 885-1661

Step 2: Select signs.

Based on survey recommendations, choose the signs to be manufactured and installed.

Step 3: Bid the sign manufacture and installation.

Select from the a list of sign fabricators provided as part of the sign survey or choose your own fabricator. Any sign fabricator may be selected to manufacture GE facility signs.

Step 4: Award the sign contract.

Generally, the selected manufacturer assumes responsibility for

•removing all old signs

•manufacturing new signs or elements to retrofit existing signs

•installing all new signs

•subcontracting any specialty services (such as site wiring, provided by an electrician) as required

Note: To order decals, see page 20.

*• All GE facility sign surveys will be completed within 45 days of receipt of order.

•Purchase orders should accompany written confirmation of sign survey orders.

•Invoices will be submitted on completion of surveys and are payable in full immediately on receipt.

Identification

Vehicle

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GE Identity Program

These standards apply generally to new and retrofitted vehicles that are owned or leased by the Company or its components, subcomponents, and licensed affiliates and that travel on public thoroughfares. Guidelines for vehicles used only on Company property and other special applications appear on pages 08 to 14.

The Company’s fleet of vehicles serve as moving billboards, informing a wide audience of the Company’s diverse products and services.

Although the size and make-up of this audience is difficult to measure precisely, it has been estimated that a typical for-hire tractor-trailer traveling on a mix of urban and rural roadways generates 7,900,000 visual impressions per year. For a typical local delivery van, using estimates of time-in-operation impressions plus those generated while the vehicle is stopped, the number of visual impressions generated per year is more than 16,250,000.*

The vehicle identification standards therefore have been created to

•streamline and modernize the appearance of vehicles by eliminating unnecessary and outdated identification elements

•standardize the use of GE Identity Program elements

•consistently identify and unify the fleet

•optimize safety through the use of materials that help make the vehicles conspicuous under adverse viewing conditions

•control costs through the use of common materials and design elements

*American Trucking Association,

Department of Economics: The

Visual Impact of Trucks in Traffic.