Contents

Standard & Executive Stationery

For several items shown on the following pages, specifications are provided for both a standard and an executive version. In each, the content and layout are identical. The differences between the two versions are only the

•paper stock

•reproduction method

Personalized Stationery

Letterheads and envelopes imprinted with an individual’s name and, if desired, title are personalized stationery. Note: Personalization is not restricted to executive stationery items.

Stationery Supplier

Relief Printing has been designated through GE’s formal bid process as the single-source supplier of all GE stationery used by corporate staff.

This supplier stocks the custom watermarked paper used for GE letterheads and all the other papers used for GE stationery.

To place an order for GE stationery, contact

Relief Printing

GE Customer Service

64 North Conahan Drive Hazleton, Pennsylvania 18201 800 538-1099

To save time and expense, take great care at each step in the process of preparing stationery:

•Typewrite copy for the typographer or printer neatly and correctly according to the guidelines on pages 11 and 12.

•Include complete and accurate typesetting specifications and/or typesetting examples, appearing on page 20, with all copy given to the typographer or printer. When the typesetting is returned by the supplier, check and double-check it for correct content and form.

•Follow the layout and dimensions given for each item on pages 31 to 71. Carefully check layouts provided by an outside supplier against the dimensions in this document.

Note: Layout drawings are shown at actual size except when noted.

•Include paper stock, ink color, and reproduction specifications, appearing on pages 31 to 71, with all camera-ready artwork. Attach to all artwork color samples for visual matching, available from the GE Identity Website or Hotline.

•Before the printer undertakes a production run for any stationery item, request a proof of the item and carefully check and double-check it.

Corporate Marketing Communications

General Electric Company

3135 Easton Turnpike, Fairfield, CT 06431

203 373-3056, DC: 229-3056, Fax: 203 373-2992

Andrew.Harman@corporate.ge.com

Andrew J. Harman

Manager

To ensure that the names and addresses used on corporate stationery are complete and correct, follow these guidelines when preparing copy for the typographer or printer. When copy is prepared properly, it resembles the example above.

Note: Whereas all component and affiliate stationery items feature a communicative name, stationery for corporate staff does not.

No name is used above the Laser Line in the graphic signature at the top of a stationery item. Instead, the name of the corporate function appears in the address block.

Type the address block to contain specific information on each line as described below.

Each line can contain approximately 53 characters (including punctuation and spaces between words). If the information requires more characters than will fit on one line, use two lines, breaking them as described below.

•The first line contains the name of the corporate function.

•The second line contains the legal name, “General Electric Company.”

•The third line contains the complete address, providing it does not exceed 53 characters. This line includes the street address, city, state,

and postal code. To facilitate this one-line setting, do the following:

-Use abbreviations. If common names were used in the corporate address, they would be abbreviated using “Blvd.” for Boulevard, “Ave.” for Avenue, “St.” for Street, “Ln.” for Lane, “N.” for North, “NW” for Northwest, and so on. Use the approved two-letter postal abbreviation for the state name.

-Use commas to correctly punctuate the address.

If the complete corporate address could not fit on one line of approximately 53 characters, two lines would be used:

·On the third line, the post office box number (if required), street address, and suite number

(if required) would appear.

·On the fourth line, the city, state, and postal code would appear.

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Corporate Marketing Communications

General Electric Company

3135 Easton Turnpike, Fairfield, CT 06431

203 373-3056, DC: 229-3056, Fax: 203 373-2992

Andrew.Harman@corporate.ge.com

Andrew J. Harman

Manager

•The next line contains the telephone and other communication numbers. Use a comma and a single space to separate consecutive telephone and communication numbers on one line. If the required numbers cannot fit on one line of approximately 53 characters, use two or more lines.

Note: To avoid clutter, list only the telephone and other communication numbers required to conduct business. Generally, such required numbers include only the telephone,

Dial Comm, and facsimile numbers, which can usually be typeset on one line.

-For the telephone number, type the telephone area code without parentheses, use a space between the area code and the prefix, and type a hyphen between the prefix and the last four digits.

-For Dial Comm numbers (if used), type the abbreviation and colon “DC:” in capital letters, use a space to separate the colon from the number, and type a hyphen to separate the prefix from the last four digits.

-For other communication numbers (if used), use the following words in capital and lowercase letters and a colon preceding the numbers:

·“Fax:” for facsimile numbers

·“Pager:” for pager numbers

·“Cell:” for cellular telephone numbers

·“Home:” for residential telephone numbers Use a space to separate the colon from the number, typed like the telephone number, above.

•The next line contains the individual’s e-mail address (if used). Type the address using capital and lowercase letters for the individual’s name and all lowercase letters for the balance of the address with no word spaces. Note: The unique form of the e-mail address clearly identifies it, making a label redundant; do not use the word “e-mail” or “Internet” with the address.

Type the individual’s name (if used) on one line, using capital and lowercase letters. An individual may use any combination of initials, nicknames, and full names, as desired.

Type the individual’s title (if used) on the next line, using capital and lowercase letters. If the title cannot fit on one line of approximately 53 characters, use two lines. Generally, when a title consists of a functional description (such as “Manager”) and the name of an organizational element, use a small dash (–) with a word space on either side to separate the parts of the title.

Corporate Function,

Name, & Address

Fax: 203 373-2992

•The facsimile number is preceded by “Fax:” and a word space, and it is typeset like the telephone number.

Pager: 203 838-2123

•Other communication numbers are preceded by

“Pager:”, “Cell:”, or “Home:”, as appropriate, and a word space, and they are typeset like the telephone number.

3135 Easton Turnpike, Fairfield, CT 06431

203 373-3056, DC: 229-3056, Fax: 203 373-2992

The first line of telephone and communication numbers is positioned flush left below the address block, separated by an additional 1 point of line space, as shown above.

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On letterheads, the e-mail address is placed flush left below the last line of communication numbers, with no additional line spacing.

On business cards, the e-mail address may be placed either

•if there is enough space, below the last line of communication numbers

•if space is limited, as the last entry in the last line of communication numbers (Note: In this case, a comma and a word space separate the previous entry from the e-mail address.)

Individual’s Name

& Title (if used)